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Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Hubspot Marketing

Keep this in mind as we discuss: Gen Alpha Content Consumption Habits Gen Z Content Consumption Habits Millennial Content Consumption Habits Gen X Content Consumption Habits Baby Boomer Content Consumption Habits What content consumption habits do all generations have in common? What can you do as a marketer? hours per day).

Gen Z 140
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The Role of Influencers in Consumer Purchasing Decisions

Jeff Bullas

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? Influencer marketing channels.

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Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers

Hubspot Marketing

When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. Who hasn't seen or read about the hype around influencer power, right? However, I hit a wall as it was time to take the following steps to work with influencers. percent) Instagram (46.7

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Podcast Marketing Statistics for Businesses

Spiralytics

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. In addition, millennials comprise most listeners of the two youngest generations, with one-third consuming podcasts regularly.

Gen Z 133
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12 Content Marketing Trends You Need to Follow in 2022

Marketing Insider Group

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Voice Search Will Evolve How Content Marketing Sounds.

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Inside the B2B Marketing Funnel — Everything I Know as a Marketer

Hubspot Marketing

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

In addition to personalized marketing messages, find ways to listen and respond to their questions. Coordinate your digital marketing team with your sales and customer service teams to deliver quality throughout their experience. In other words, you need to consider CX in every aspect of your marketing strategy.