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The B2B Cost per Lead Formula and Your Marketing Budget – the Surprising Relationship

Lusha

We’ll call this the collateral + labor formula : CPL = (marketing + ad spend) + ( labor) / (new leads). Let’s say your digital marketing agency spends $2,000 a month running LinkedIn ads to bring in B2B clients. Join 1000s of Marketing Leaders. Average cost per lead by b2b industry and marketing channel.