Adobe Experience Cloud Blog

JUNE 5, 2019

Marketing is rapidly transforming—from a cost center that supports sales and organizes activities to a revenue generator that sources and contributes to revenue. Digital marketing key performance indicators (KPIs). Prioritizing the right digital marketing KPIs. Use the right attribution models.

Digital Marketing 134

Digital Marketing Key Performance Indicator Transform Thought Leadership 134

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

SMA Marketing

JANUARY 11, 2024

The digital marketing industry loves its acronyms. In the video below, I explain the meaning of today’s most popular digital marketing acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms. KPI KPI stands for key performance indicator.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Hubspot Marketing

NOVEMBER 30, 2022

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Martech

APRIL 21, 2025

Key characteristics of a full-stack marketer Broad skill set: Full-stack marketers are proficient in various marketing disciplines, including digital marketing, content creation, social media management, SEO, email marketing, data analysis and more. Email: Business email address Sign me up!

Key Performance Indicator 70

Key Performance Indicator Marketing Automation Platform CRM Marketing 70

Martech

DECEMBER 11, 2024

The digital marketing landscape is rapidly evolving, driven by the increasing sophistication of artificial intelligence. Organizations now face an important choice: should they create a special AI team or give individual marketers AI tools? These tools transformed AI insights into engaging, interactive multimedia experiences.

Transform 111

Transform Key Performance Indicator User-Generated Communications 111

Neil Patel

OCTOBER 6, 2020

When we’re not on our phones, we might be browsing the web on a laptop, playing a multiplayer game online, watching Netflix on a Smart TV and so on… The point is, we’re bound to a digital world which means that every business needs some form of online presence these days. The trouble is digital marketing trends change all the time.

Digital Marketing 87

Digital Marketing Key Performance Indicator Marketing Marketers 87

Sachs Marketing Group

NOVEMBER 13, 2023

A digital marketing agency provides comprehensive strategies and solutions to enhance a business’s online presence. Leveraging expertise in various digital channels, these agencies aim to improve brand awareness, drive customer engagement, and increase sales through a range of digital marketing tools and techniques.

Digital Marketing 98

Digital Marketing Key Performance Indicator Marketing Marketers 98

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. However, occasional slow performance and minor data discrepancies compared to native analytics may impact its real-time reliability. Ratings: 4.5/

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Marketing Insider Group

AUGUST 27, 2020

These numbers or KPIs (key performance indicators) are quantifiable measurements of the success rate. Most digital marketers are quite familiar with KPIs and understand why they are so important. Well, in digital marketing , all KPIs are metrics but not every metric is a KPI.

Digital Marketing 111

Digital Marketing Key Performance Indicator Marketing Marketers 111

Sachs Marketing Group

AUGUST 30, 2023

The benefits of hiring a digital marketing agency include expert guidance, a wealth of experience, and the ability to focus on your core business operations while experts handle your marketing needs. Your digital marketing could be the culprit. Here are 10 benefits of hiring a digital marketing agency: 1.

Digital Marketing 96

Digital Marketing Key Performance Indicator Marketing Marketers 96

Rock Content

APRIL 22, 2024

She explains that using digital marketing analytics can “ turn your business objectives into measurable outcomes that support your bottom line. “ Naturally, the first step in learning to use digital marketing analytics is to understand them. What is Digital Marketing?

Digital Marketing 98

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 98

Search Engine Land

JULY 16, 2024

The target (and the key performance indicator) is that your named entity is included in the “best of” entity lists on Google search – a list of solutions Google explicitly recommends to users. Google is now compiling its own list of the best in the market, explicitly recommending specific solutions to its users.

Key Performance Indicator 81

Key Performance Indicator SEO Communications User-Generated 81

SMA Marketing

FEBRUARY 20, 2025

As a CMO, youre constantly challenged to demonstrate the return on investment (ROI) of your marketing efforts. It’s crucial to focus on key performance indicators (KPIs). This article highlights six critical marketing metrics every CMO should monitor closely. Read more

Key Performance Indicator 52

Key Performance Indicator CMO Marketing Marketers 52

Sachs Marketing Group

MARCH 12, 2025

Additional FAQs About Performance Max (PMAX) Looking for more insight? Here are some of the most common questions about Performance Max: What is the Benchmark for PMAX? Thats where Sachs Marketing Group comes in. PMAX does not use traditional keywords but relies on audience signals and search intent to target users.

User-Generated 90

User-Generated Key Performance Indicator Advertising Advertisers 90

Sprout Social

JANUARY 15, 2025

Choose the right marketing platforms and ad formats Any digital marketing platform allowing affiliate links or discount codes can support affiliate influencer marketing. For the most strategic approach, platforms like Sprout Social Influencer Marketing (formerly Tagger) are your best bet.

Influencer Marketing 100

Influencer Marketing Affiliate Marketing Branding Gen Z 100

Digital Marketer

OCTOBER 25, 2022

Let’s see why a CRM system is advantageous for digital marketing and how it can boost ROI. What Is CRM for Digital Marketing? This can then be used when it comes to marketing strategies. How Can CRM for Digital Marketing Help Boost ROI? Enhance business performance. Click here.

CRM 77

CRM Digital Marketing Key Performance Indicator Customer loyalty 77

Marketing Insider Group

DECEMBER 20, 2021

Effective digital marketing isn’t magic – it’s a science that involves tracking numbers, analyzing data, and measuring results. Defining the metrics that matter most is foundational to developing successful marketing campaigns. But digital marketers too often rely on base-level data like lead volume and website traffic.

Key Performance Indicator 144

Key Performance Indicator Whitepaper User-Generated Marketing 144

CXL

NOVEMBER 22, 2022

Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. What are digital marketing metrics? Digital marketing metrics are values that are used to track and measure campaign performance. KPIs vs. digital marketing metrics. Conclusion.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Martech

SEPTEMBER 18, 2024

” or “How does AI impact digital marketing?” KPIs for measuring micro-moment marketing success To gauge the effectiveness of your micro-moments strategy, track key performance indicators (KPIs) that show how well you capture and convert these moments. Here are the essential KPIs to monitor.

Customer 69

Customer Key Performance Indicator CRM Management 69

Hubspot Marketing

MAY 8, 2023

They can use tools like HubSpot's Marketing Analytics to track the performance of their campaigns and adjust them as necessary to achieve their goals. Keeping up with the latest marketing trends Finally, keeping up with the latest marketing trends can be tedious for marketers.

Market Research 143

Market Research Gen Z Key Performance Indicator Millennials 143

Martech

JANUARY 23, 2024

Today’s digital marketing seems to require an overload of data. This is where data visualization comes in — the key to transforming raw analytics data into clear, actionable insights. Looker Studio and Tableau are popular data visualization tools for digital marketers.

Transform 135

Transform Analytics Key Performance Indicator User-Generated 135

Backlinko

NOVEMBER 1, 2024

In other words: You don’t have time to spend on marketing yourself. If you hire an agency, it comes with the added benefit of delivering end-to-end digital marketing campaigns that include PPC, social media advertising, and website design. For detailed reports on your keyword rankings, use a tool like Semrush.

SEO 95

SEO Real Estate Key Performance Indicator Management 95

Vertical Response

NOVEMBER 20, 2024

It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. Email marketing is a vital component of any digital marketing strategy, crucial for generating revenue and driving conversions. Effective email marketing metrics include engagement rates and subscriber retention.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

Hubspot Marketing

DECEMBER 30, 2024

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. You can apply a content monitoring process across digital platforms and content types. What is content monitoring?

eCommerce 119

eCommerce SEO User-Generated Key Performance Indicator 119

Backlinko

JULY 19, 2024

Pros and Cons Pros Cons Easy to set up by simply entering a domain name and target keywords to track rankings over time Focuses on tracking rankings for Google, Bing, and Baidu only Part of a larger suite of SEO tools for comprehensive digital marketing—including keyword research, site auditing, and backlink analysis Pricing Pro: $139.95

SEO 108

SEO Price Analytics Key Performance Indicator 108

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Social media metrics for paid and organic content are just as important when measuring performance. Reaching buyers today is difficult. Either way, you can use this data to improve the user experience.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Hubspot Marketing

DECEMBER 10, 2019

Additionally, in a recent Digital-IQ report released by PwC on winning digital strategies, 65% of respondents see customer experience as critical to advancing business performance. So where is the unique role for marketing in managing customer experience?

Customer 145

Customer Branding Key Performance Indicator Marketing Automation Platform 145

SMA Marketing

APRIL 18, 2024

This is where a robust digital marketing strategy becomes critical for lawyers. By implementing effective online marketing tactics, you ensure your law firm appears prominently in search results, maximizing visibility to this crucial audience. Why is Digital Marketing Beneficial for Lawyers?

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Rock Content

SEPTEMBER 15, 2023

It goes without saying: In digital marketing , metrics matter. They’re how you track, measure, and assess the ongoing success of your marketing strategies. But some metrics merely make you feel like you’re winning from a marketing standpoint without actually meaning much in practice.

Key Performance Indicator 98

Key Performance Indicator Digital Marketing Influencer Marketing Marketing Strategy 98

Welcome Software

JANUARY 24, 2025

Step 1: Clarify your overarching campaign and content goals Define your primary marketing goals and objectives Set specific KPIs eg.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Martech

MARCH 11, 2024

How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Please include actions that my digital marketing team can take to reach these goals. Format) Actions that my digital marketing team can take. Please use simple language.

Branding 112

Branding Key Performance Indicator Customer Journey Marketing Mix 112

Sprout Social

NOVEMBER 2, 2021

Our primary goal for TikTok is increasing our awareness among key target audiences—social media managers, specialists and other digital marketers. Instead, we track key performance indicators (KPIs) like video views, profile views and audience growth. Since we are still testing, we didn’t set hard goals.

Marketing Strategy 139

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 139

Marketing Insider Group

NOVEMBER 25, 2013

In my former role as head of digital marketing for SAP North America, Rob helped me ensure we achieved a return on our marketing investment. Marketing or Sales? Autonomy is key, and the Demand Generation Team must always act for the overall success of the Business. Who Is Responsible For Demand Generation?

Key Performance Indicator 110

Key Performance Indicator Fashion Marketing Marketers 110

Sachs Marketing Group

JULY 21, 2023

Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Backlinko

APRIL 10, 2025

AgencyAnalytics Best for freelancers and SEO agencies to share real-time reporting dashboards with clients Pricing: Starts at $79 per month; 14-day free trial available AgencyAnalytics is a reporting platform built specifically for agencies managing SEO and digital marketing clients.

SEO 80

SEO Price Key Performance Indicator Analytics 80

Hootsuite

JANUARY 11, 2022

Google Analytics is an important tool for any digital marketer. Google Analytics uses “goals” to track your website’s key performance indicators. This report gives digital marketers a quick overview of how many people convert via social media platforms. This data is crucial for digital marketers.

Analytics 145

Analytics Key Performance Indicator Digital Marketing Management 145