SMA Marketing

JANUARY 11, 2024

The digital marketing industry loves its acronyms. In the video below, I explain the meaning of today’s most popular digital marketing acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms. A content management system is what it sounds like.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Hubspot Marketing

NOVEMBER 30, 2022

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

SocialPilot

JANUARY 30, 2025

Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile. It helps you create detailed social media reports effortlessly, whether youre managing one account or dozens. But it doesnt stop there.

Key Performance Indicator 98

Key Performance Indicator Analytics User-Generated Fashion 98

Search Engine Land

SEPTEMBER 15, 2023

But managing client expectations remains critical. Ensure that these metrics are directly tied back to any initial objectives set, providing a complete feedback loop in your project management. Define key performance indicators (KPIs): Identify metrics that will be used to evaluate success.

Management 130

Management SEO Key Performance Indicator User-Generated 130

Sachs Marketing Group

NOVEMBER 13, 2023

A digital marketing agency provides comprehensive strategies and solutions to enhance a business’s online presence. Leveraging expertise in various digital channels, these agencies aim to improve brand awareness, drive customer engagement, and increase sales through a range of digital marketing tools and techniques.

Digital Marketing 98

Digital Marketing Key Performance Indicator Marketing Marketers 98

Sachs Marketing Group

MARCH 12, 2025

In todays digital landscape, healthcare providers must leverage advanced marketing tools to reach the right audience. Google Performance Max (PMAX) is one of the most powerful advertising solutions available, offering a data-driven, automated approach to campaign management. What is the Purpose of Performance Max?

User-Generated 90

User-Generated Key Performance Indicator Advertisers Advertising 90

Rock Content

APRIL 22, 2024

. “ Elissa Hudson is one of HubSpot’s senior marketing managers. She explains that using digital marketing analytics can “ turn your business objectives into measurable outcomes that support your bottom line. What is Digital Marketing? Digital marketing is any form of online marketing.

Digital Marketing 98

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 98

Sachs Marketing Group

AUGUST 30, 2023

The benefits of hiring a digital marketing agency include expert guidance, a wealth of experience, and the ability to focus on your core business operations while experts handle your marketing needs. Your digital marketing could be the culprit. Here are 10 benefits of hiring a digital marketing agency: 1.

Digital Marketing 96

Digital Marketing Key Performance Indicator Marketing Marketers 96

Hubspot Marketing

DECEMBER 30, 2024

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. You can apply a content monitoring process across digital platforms and content types. With each coming season, the performance of your top pages can change drastically.

eCommerce 121

eCommerce SEO User-Generated Key Performance Indicator 121

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Management 108

Management Product Key Performance Indicator CMO 108

Backlinko

JULY 19, 2024

Pros and Cons Pros Cons Easy to set up by simply entering a domain name and target keywords to track rankings over time Focuses on tracking rankings for Google, Bing, and Baidu only Part of a larger suite of SEO tools for comprehensive digital marketing—including keyword research, site auditing, and backlink analysis Pricing Pro: $139.95

SEO 108

SEO Price Analytics Key Performance Indicator 108

Backlinko

NOVEMBER 1, 2024

Pro tip: You can use Semrush’s Listing Management tool to see websites you can list your business in and track the accuracy of your NAP details for all of them. If you hire for multiple roles (content creator, developer, and SEO manager), you could easily be looking at over $150,000 a year. Or you want someone else to do this work.

SEO 95

SEO Real Estate Key Performance Indicator Management 95

Vertical Response

NOVEMBER 20, 2024

It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. Email marketing is a vital component of any digital marketing strategy, crucial for generating revenue and driving conversions. It enables businesses to communicate products, sales, and updates to their customers.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

Martech

SEPTEMBER 18, 2024

. ‘I-want-to-know’ moments: Capturing curiosity “I-want-to-know” moments are when consumers are actively searching for information, whether it’s “What’s the best way to manage remote teams?” ” or “How does AI impact digital marketing?” Here are the essential KPIs to monitor.

Customer 63

Customer Key Performance Indicator CRM Management 63

Backlinko

APRIL 10, 2025

If youre managing many projects, reporting can get VERY tedious (and costly). Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets. Then struggling to make it look presentable. Oh, and this is for one website. You can duplicate the layout, data sources, and widgets from any previous report.

SEO 72

SEO Price Key Performance Indicator Analytics 72

Digital Marketer

OCTOBER 25, 2022

Customer relationship management (CRM) is fundamental in building long-lasting relationships between a business and its clients. Let’s see why a CRM system is advantageous for digital marketing and how it can boost ROI. Let’s see why a CRM system is advantageous for digital marketing and how it can boost ROI.

CRM 77

CRM Digital Marketing Key Performance Indicator Customer loyalty 77

Welcome Software

JANUARY 24, 2025

Step 1: Clarify your overarching campaign and content goals Define your primary marketing goals and objectives Set specific KPIs eg. Step 1: Clarify your overarching campaign and content goals Define your primary marketing goals and objectives Set specific KPIs eg. And the best thing is, we can help. Wild, right?

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Social media metrics for paid and organic content are just as important when measuring performance. Reaching buyers today is difficult. Either way, you can use this data to improve the user experience.

Marketing Strategy 141

Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

CXL

NOVEMBER 22, 2022

Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. What are digital marketing metrics? Digital marketing metrics are values that are used to track and measure campaign performance. KPIs vs. digital marketing metrics.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Hootsuite

JANUARY 11, 2022

Google Analytics is an important tool for any digital marketer. Step 2: Set up Google Tag Manager. Google Tag Manager allows you to send data to Google Analytics without coding knowledge. Create an account on the Google Tag Manager dashboard. Now it’s time to merge Google Tag Manager with Google Analytics.

Analytics 145

Analytics Key Performance Indicator Digital Marketing Management 145

SMA Marketing

APRIL 18, 2024

This is where a robust digital marketing strategy becomes critical for lawyers. By implementing effective online marketing tactics, you ensure your law firm appears prominently in search results, maximizing visibility to this crucial audience. Why is Digital Marketing Beneficial for Lawyers?

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Martech

MARCH 11, 2024

For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Format) Actions that my digital marketing team can take.

Branding 107

Branding Key Performance Indicator Customer Journey Marketing Mix 107

Rock Content

NOVEMBER 5, 2020

That’s why one of the most important assets your company has is a good customer lifecycle management (CLM) process. But what does CLM mean, and what does it have to do with Digital Marketing ? The customer lifecycle process consists of managing the segments of the customer journey in stages — from onboarding to renewal.

Management 72

Management Customer Customer Journey Key Performance Indicator 72

Hubspot Marketing

DECEMBER 26, 2022

These skills are earned from experiences or education (think, data analysis, project management, and computer programming). LinkedIn data from the past year shows a 20% increase in managers who don't have a traditional four-year degree. Here are several types you may come across in the marketing world. Image and file management.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketing 145

Martech

JANUARY 23, 2024

Today’s digital marketing seems to require an overload of data. This is where data visualization comes in — the key to transforming raw analytics data into clear, actionable insights. Looker Studio and Tableau are popular data visualization tools for digital marketers.

Transform 130

Transform Analytics Key Performance Indicator User-Generated 130

Sprout Social

NOVEMBER 2, 2021

How we analyzed TikTok performance. Our primary goal for TikTok is increasing our awareness among key target audiences—social media managers, specialists and other digital marketers. Instead, we track key performance indicators (KPIs) like video views, profile views and audience growth.

Marketing Strategy 138

Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 138

Marketing Insider Group

NOVEMBER 25, 2013

In my former role as head of digital marketing for SAP North America, Rob helped me ensure we achieved a return on our marketing investment. Marketing or Sales? It must act as the conduit between Marketing and Sales. Demand Generation Key Performance Indicators: This is a critical component for any team.

Key Performance Indicator 110

Key Performance Indicator Fashion Marketing Marketers 110

Martech

MARCH 29, 2023

Change management and organizational buy-in for MTO Creating a culture of marketing technology optimization within an organization requires effective change management and buy-in from key stakeholders. Demonstrate commitment to MTO and continuous improvement through training investments.

Key Performance Indicator 112

Key Performance Indicator Law Marketing Marketers 112

Hootsuite

DECEMBER 7, 2020

Luckily for you, we have a step-by-step guide for digital marketers of any level to easily and painlessly set up Google Analytics. With more than 56% of all websites using Google Analytics, it’s also one of the most popular tools out there for digital marketers — and for good reason. Step 1: Set up Google Tag Manager.

Analytics 145

Analytics Key Performance Indicator eCommerce Management 145

Hootsuite

SEPTEMBER 21, 2023

Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. But be careful. But here’s the thing.

Key Performance Indicator 115

Key Performance Indicator Social Media Marketing Whitepaper Marketing 115

Sachs Marketing Group

JULY 21, 2023

Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Neil Patel

JULY 27, 2021

With most businesses these days investing in digital marketing, competition for online audiences’ attention is becoming fiercer by the day. Determine important key performance indicators (KPIs) to measure progress. Use tools like Google Analytics (GA) to track attribution and measure performance.

Customer Acquisition 143

Customer Acquisition Key Performance Indicator Advertisers Advertising 143

Sprout Social

SEPTEMBER 19, 2023

But what was once a clear-cut process has become a complex collage of touchpoints thanks to the rise of digital marketing and social media. Skilled marketers understand that digital and non-digital touchpoints all work together to drive conversions…You must add unique value across channels.” Feldman agrees.

Customer 142

Customer Customer Acquisition Key Performance Indicator Customer Journey 142

Sprout Social

MARCH 24, 2021

As a marketer, you have so many routes to pursuing your goals of generating brand awareness and getting more and more customers in the pipeline. There are so many different strategies and platforms to test for your brand, and multichannel marketing is just one of the ways you can manage your presence across them.

Key Performance Indicator 145

Key Performance Indicator Direct Mail Traditional Marketing Marketing 145

Sprout Social

MARCH 30, 2023

The future of digital out-of-home is brighter than a Times Square billboard. As uncertain economic conditions continue and technological innovations bloom, digital out-of-home is growing into a popular form of digital marketing. Since many platforms are automated, tracking upper and lower funnel metrics is easier.

Key Performance Indicator 129

Key Performance Indicator Food Shoppers Advertisers 129

Sprout Social

FEBRUARY 22, 2023

This is why social media managers thrive when they embrace a mindset of continual learning and development. Improving your social media marketing strategy requires frequent reevaluation and iteration, and running social media experiments is an essential part of the process. You already know that social moves fast.

Key Performance Indicator 134

Key Performance Indicator Social Media Marketing Marketing Strategy Management 134

Sachs Marketing Group

SEPTEMBER 1, 2023

There are several digital marketing strategies for e-commerce that can effectively drive traffic, increase conversion rates, and boost sales. From search engine optimization to influencer marketing, there are myriad ways to engage consumers and promote your products or services.

Digital Marketing 52

Digital Marketing Marketing Strategy Key Performance Indicator Transform 52