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Exploring the Creator Economy: Opportunities and Challenges for Marketers

Rock Content

The rise of the creator economy is just one example, but it’s one that forever changed the face of digital marketing as we know it. Here we’ll go over the benefits of incorporating creator-driven content into your marketing campaigns, as well as how to do it right.

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What Does a Head of Marketing Do?

Rock Content

Sometimes referred to as the marketing director, a company’s head of marketing is the person in charge of leading the entire marketing department. They’re responsible for all individual sub-departments, such as advertising and digital marketing. So what does a head of marketing do each day?

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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Since the start of the pandemic, digital marketing has contributed 32.7% In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5% of the marketing budget by 2026. The result? Request a Demo.