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Why we care about performance marketing

Martech

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. Additional reading.

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Semrush acquires Third Door Media, including MarTech

Martech

The partnership means Semrush will enrich resources, content and industry insights for marketers, while Third Door Media’s portfolio of Search Engine Land, MarTech, Search Marketing Expo, and Digital Marketing Depot, will continue to operate as standalone brands.

Law 125
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How to Respond to the Loss of Third-Party Cookies

Litmus

The upcoming cookie changes come after a few privacy legislation and policy changes in the past handful of years: GDPR General Data Protection Regulation (GDPR) is a European Union law that went into effect in 2018 that requires companies to collect affirmative consent from email subscribers.

Law 111
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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

Further down on the table, you’ll see Toxins, a category for practices that can poison your email marketing efforts, and Traps, which you’ll want to be aware of falling into. Another critical component of email law is compliance with the Americans with Disabilities Act (Ac). Get the daily newsletter digital marketers rely on.

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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Relationship marketing that champions your customers and marketing partners. In this vein, you see how holistic marketing is part of the customer experience (CX) a company delivers. PR and earned media.

CMO 89
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9 call analytics platforms for marketing teams to consider

Martech

CallSource offers a call tracking for offline attribution solution that has evolved to include advanced digital marketing, and call coaching and performance. It also offers a variety of services to maximize advertising ROI and call handler performance. Get the daily newsletter digital marketers rely on.

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The Hardest Part About GDPR Isn’t What You Think

Adobe Experience Cloud Blog

But, beyond the technical and tactical considerations of this important legislation, I fear that along the way we’ve lost sight its true meaning for the marketing industry. Marketing Is at a Crossroads. High-performing marketing teams have moved beyond compliance (legal-first) to truly adopt a marketing-first mindset.

Transform 134