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The Giant Compendium of Digital Marketing Checklists

Marketing Insider Group

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1.

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How to START building a modern digital marketing plan

Search Engine Land

While “plan” may sound boring, it’s essential for a solid digital strategy. To help with the topic, I recently published my first book, “ The Digital Marketing Success Plan.” This is where you understand the business’s current state and what goals to reasonably set and achieve with digital marketing.

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Community Management vs Social Media Management: What's the Difference?

Hubspot Marketing

So, when you think of community management, you might think the person in charge of that is a social media manager. There are actually significant differences between social media and community management, though the two can go hand-in-hand. Different Goals Community managers aim to boost brand visibility and engagement.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. What results can you expect from each marketing effort?

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What Does Marketing Management Software Do & When Do You Need It?

Marketing Insider Group

These areas are where marketing management software can help. In short, marketing management software is a powerful tool that enhances your marketing efforts. It helps you plan campaigns and analyze results as your business grows and the complexity of your marketing needs increases.

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How to Manage Google Reviews

SocialPilot

They are the digital equivalent of personal recommendations , carrying significant weight in a consumer’s decision-making process. So, managing your reviews isn’t just a good idea; it’s a must. In this blog, we will share best practices for managing Google Reviews, a crucial aspect of your online business reputation.

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Community Management Challenges and How to Overcome Them [Expert Tips]

Hubspot Marketing

A few years ago, I had to manage a Facebook community for a TV station I was working for as a digital journalist. Community management challenges are real and can be hard to navigate if you're new to the field. Community managers need to be good at many things. And community managers aren't just managers.