Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback. A lot has been said about disappearing roles.

Traditional Marketing 132

Traditional Marketing Manufacturing Transform Automobile 132

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. These are some of the questions that Mikhail Myzgin explores in his podcast, “Ethics in Marketing.”

Marketing Ethics 126

Marketing Ethics Copywriting Transform CMO 126

Rock Content

AUGUST 14, 2023

Whether you’re a content manager, SEO expert, or even a growth hacker, you likely need to craft content outlines from time to time (or often) in your marketing routine. Your content marketing team might have reached a level of maturity where creation processes are well-defined and functional.

Transform 97

Transform Marketing Ethics SEO User-Generated 97

Customers.ai

OCTOBER 1, 2024

Here’s an example – an online educational platform engaged a potential learner interested in a digital marketing course. They began with an immediate thank-you email, followed by educational content on digital marketing careers, and then a personalized offer for a free trial class.

Marketing 52

Marketing Marketers Advertisers Advertising 52