Sachs Marketing Group

MARCH 4, 2025

As the season of renewal approaches, spring cleaning is not just for your home; it is also the perfect time to refresh your digital marketing efforts. A well-structured digital spring cleaning helps businesses optimize their online presence, improve efficiency, and align marketing strategies with evolving industry trends.

Digital Marketing 84

Digital Marketing Marketing Marketers Promotion 84

Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. This approach enables customized strategies that align with specific business goals and can be adjusted based on organizational needs and channels. AI is a key driver for transformation.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. What are your objectives?

Marketing Strategy 194

Marketing Strategy Marketing Marketers Direct Mail 194

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Adaptability in a Fast-Changing Digital Environment The only constant in digital marketing is change.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Martech

NOVEMBER 4, 2024

Prompt: I’m in the digital marketing and analytics field for the last 10 years. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field.

CMO 115

CMO Marketing Automation Platform Analytics Digital Marketing 115

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Sachs Marketing Group

FEBRUARY 11, 2025

10 Digital Marketing Ideas for Doctor’s Offices In todays digital age, having a strong online presence is no longer optionalits essential. For doctors offices, this means leveraging digital marketing strategies to attract new patients, retain existing ones, and build trust within the community.

Digital Marketing 52

Digital Marketing Health Marketing Marketers 52

Lynton Web

OCTOBER 25, 2024

Consider these examples: Closed-ended: "Is your current marketing strategy working?" Open-ended: "How do you feel your current marketing strategy is performing, and what specific outcomes have you observed?" Tell me about your most successful marketing campaign to date. What made it stand out?" "How

Digital Marketing 52

Digital Marketing Transform Marketing Marketers 52

Hubspot Marketing

NOVEMBER 30, 2022

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace.

CRM 113

CRM Marketing Marketers Customer loyalty 113

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. For example: yoursite.com/digital-marketing/seo/on-page-optimization 9.

Digital Marketing 130

Digital Marketing Marketing Marketers Social Media Marketing 130

Martech

OCTOBER 16, 2024

While many marketers see Semrush as a software provider, it’s also a martech platform, offering tools that go beyond software to enhance marketing strategies. Earlier this year, Semrush launched its Enterprise SEO solution, providing larger teams with the advanced tools needed to elevate their SEO and search marketing efforts.

Law 131

Law Education Digital Marketing SEO 131

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. What does holistic marketing look like in practice?

CMO 127

CMO Traditional Marketing Communications Marketing 127

Martech

FEBRUARY 17, 2025

Heres a breakdown of the responsibilities, backgrounds, skill sets, and how these roles fit into marketing and marketing operations. Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning.

Customer Acquisition 114

Customer Acquisition CRM Marketing Automation Platform Analytics 114

SmartBrief - Marketing

AUGUST 13, 2024

This newsletter provides news, features, campaign examples and industry trends stories from leading and niche media delivering the inspiration and insights you need to stay at the forefront of marketing innovation. IAB SmartBrief For digital marketers, advertisers and media professionals. Sent daily. Why Subscribe?

Market Trends 105

Market Trends Advertisers Advertising Digital Marketing 105

Martech

MARCH 27, 2024

Whether you’re looking to craft engaging content, analyze data, or manage potential crises, this guide will help you harness the potential of AI to take your marketing efforts to the next level. The post 10 ChatGPT prompts for digital marketers appeared first on MarTech.

Digital Marketing 112

Digital Marketing Marketing Marketers SEO 112

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketing 27

Martech

JANUARY 9, 2025

AI agents will increase foot traffic and loyalty With the help of AI agents, brands can now have a local extension of their store manager trained and ready to assist digital customers 24/7, said Monica Ho, CMO of AI-powered marketing technology company SOCi. How does this work?

Customer loyalty 129

Customer loyalty CMO Retail Customer Journey 129

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. Table of Contents What is B2B2C marketing? Here are some of the ways that this model is beneficial for businesses.

Manufacturing 131

Manufacturing B2C eCommerce Marketing 131

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. AI-powered automatic reply suggestions also pose a challenge for marketers.

Email Marketing 118

Email Marketing Copywriting User-Generated Promotion 118

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Sprout Social

MAY 19, 2022

Refine and optimize your Facebook marketing strategy. Marketers use Facebook pixels to improve their Facebook ad targeting and optimize their Facebook advertising strategy. Go to your Facebook Business page and select Events Manager from the left menu. Google Tag Manager). Manage multiple client campaigns.

Digital Marketing 144

Digital Marketing Advertisers Advertising Marketing 144

Search Engine Land

AUGUST 12, 2024

Understanding these trends and benchmarks can help advertisers make informed decisions about their digital marketing strategies, budget allocations, and performance expectations. “The in-platform lead form is more appealing for users for particular offers,” notes Brett McHale, Founder of Empiric Marketing.

Advertisers 94

Advertisers Advertising Price SEO 94

Calvyn Lee Blog

NOVEMBER 24, 2023

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. Most rate themselves at just Level 1 or Level 2 when evaluating their digital marketing sophistication.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

AUGUST 29, 2024

Vue Industries’ Cognitive Content is an AI-powered marketing tool designed to streamline and enhance various aspects of marketing strategy and execution. This technology automates campaign bidding, allowing advertisers to focus on their budget and marketing objectives while the algorithm manages their campaigns efficiently.

Marketing Automation Platform 114

Marketing Automation Platform Influencer Marketing Advertising Advertisers 114

Buffer Marketing

AUGUST 21, 2024

Meta Blueprint : for learning about the basics of digital marketing, Facebook, Instagram, and ads. 7 courses on building a social media marketing strategy This section is dedicated to courses that help you build a social media marketing strategy from scratch. You can learn at your own pace.

Social Media Marketing 114

Social Media Marketing Copywriting Price Marketing 114

Welcome Software

JANUARY 24, 2025

Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget. If you'd prefer an eBook, download your integrated marketing guide here. And the best thing is, we can help.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Martech

MARCH 27, 2023

By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry. This makes sense for a few reasons.

Digital Marketing 25

Digital Marketing PR Analytics Copywriting 25

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

Digital Marketing 110

Digital Marketing Gen Z Manufacturing Customer Journey 110

Hubspot Marketing

JULY 26, 2024

Best Practice: Use a Consent Management Platform. A Consent Management Platform (CMP) is a software solution designed to collect, store and manage user consent for specific data collection activities (i.e., It can also be configured via Google Tag Manager.

Law 126

Law Analytics Advertisers Advertising 126

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Technology companies like Tagger and Onalytica can help marketers identify, engage and manage creators and influencers. The post Top 3 priorities for your 2023 B2B marketing strategy appeared first on MarTech.

Marketing Strategy 142

Marketing Strategy Whitepaper Key Performance Indicator Analytics 142

Search Engine Land

MARCH 27, 2024

Whether you’re looking to craft engaging content, analyze data, or manage potential crises, this guide will help you harness the potential of AI to take your marketing efforts to the next level.

Digital Marketing 95

Digital Marketing Marketing Marketers SEO 95

Hubspot Marketing

NOVEMBER 14, 2024

For our purposes, BTL marketing tactics will include: Direct mail Email marketing Trade shows and events Location-specific promotions Targeted online outreach While traditional BTL marketing relies on a physical component, the internet’s reach is inescapable. Integrate BTL into your overall marketing strategy.

Direct Mail 126

Direct Mail Marketing Marketers Email Marketing 126

Martech

JUNE 13, 2024

They offer sophisticated tools that enable marketers to create, manage and optimize campaigns more efficiently. Google’s suite of advertising tools, including Google Ads and Google Analytics, provides a robust framework for tracking performance and adjusting strategies in real-time. appeared first on MarTech.

Digital Marketing 124

Digital Marketing Advertisers Advertising Marketing 124

Use Insider

JANUARY 23, 2025

Instead, brands that truly maximize their SMS efforts and spending have a data-driven strategy that underpins their efforts. A SMS marketing strategy ensures that your messages are serving your business goals, while also being based on your customers needs, interests, and preferences. What is an SMS marketing strategy ?

Marketing Strategy 52

Marketing Strategy Customer Journey eCommerce Marketing 52

Hootsuite

NOVEMBER 7, 2024

1991) Managing Brand Equity. That, in turn, increases the amount that you can afford to spend on customer acquisition and increases the ROI of your social marketing strategy. Of course, as social marketers know, relationship-building is where digital marketing truly shines. Source: Aaker, D.A.

Branding 119

Branding Customer loyalty User-Generated Promotion 119

Rock Content

MAY 13, 2024

AI has completely taken the world by storm, revolutionizing how businesses manage their marketing campaigns practically overnight. But what is ChatGPT , and how can you best start using it as part of your ongoing marketing strategy? ChatGPT is one of the more ubiquitous tools to hit the scene, and for a good reason.

Marketing Strategy 98

Marketing Strategy User-Generated Digital Marketing Marketing 98