Lusha

MAY 17, 2018

We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. Manage GTM and implement new tracking when needed.

Performance Marketing 75

Performance Marketing Management Analytics Marketing 75

The CMO Survey

SEPTEMBER 14, 2021

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.

Digital Marketing 130

Digital Marketing Transform CMO Marketing 130

Hubspot Marketing

AUGUST 12, 2022

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Where do I start? Get A Certificate.

Digital Marketing 122

Digital Marketing Pharmaceutical Real Estate Transform 122

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM 110

CRM Marketing Marketers Customer loyalty 110

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital.

Digital Marketing 126

Digital Marketing SEO Marketing Marketers 126

Hubspot Marketing

NOVEMBER 15, 2024

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Relationship marketing that champions your customers and marketing partners. In this vein, you see how holistic marketing is part of the customer experience (CX) a company delivers. PR and earned media.

CMO 128

CMO Traditional Marketing Communications Marketing 128

Search Engine Land

JULY 23, 2024

” Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. ” Digital marketer Brett Bodofsky wondered whether similar audiences might come back now.

Advertisers 97

Advertisers Advertising Non-Profit Digital Marketing 97

Martech

FEBRUARY 6, 2025

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIns report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers can improve their tracking and optimization of results.

Marketing 84

Marketing Marketers CRM Customer Journey 84

Sprout Social

SEPTEMBER 12, 2022

But between must-adopt platforms and the rise of short-form video, keeping up with digital demand is only getting harder. So it’s never been a better time to explore social media management services. Let’s dive into how hiring a social media management agency can supercharge your social channels while empowering your team.

Management 98

Management Real Estate Branding Food 98

Martech

FEBRUARY 4, 2022

Get the daily newsletter digital marketers rely on. Building a positive relationship with your audience is another important component of email marketing; these relationships are critical for reaching your subscribers’ Inbox (I). Digital marketing is indeed an art, but it is also a science. Processing.Please wait.

Email Marketing 109

Email Marketing Management Law Marketing 109

Sprout Social

JANUARY 30, 2025

Kaplan has shared in many interviews that he believes in balancing brand and performance marketing , and its clear the team is using that as a launch pad to unleash more brand building. In her role, Mason leads a team focused exclusively on social listening and community management.

CMO 92

CMO Gen Z Thought Leadership Entertainment 92

Search Engine Land

JANUARY 29, 2024

Tinuiti is the largest independent performance marketing firm specializing in Streaming TV and dominating the triopoly of Google, Facebook, and Amazon. Managing $4 billion in digital media and boasting a workforce of over 1,000 employees, Tinuiti is a significant player in the digital marketing landscape.

Retail 133

Retail Advertisers Advertising Performance Marketing 133

CXL

MAY 27, 2022

In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest.

Management 79

Management User-Generated Inbound Marketing CRM 79

Martech

JANUARY 7, 2022

Did the tactic perform as expected? Be willing to pivot and change work that under-performs. Double down on high-performing marketing. Read my recent article, Living the 5 values of agile marketing and visit the Agile Marketing Manifesto for more in-depth information. Marketing work management: A snapshot.

Whitepaper 132

Whitepaper Marketing Marketers Management 132

Customers.ai

OCTOBER 17, 2023

The best digital marketing agency tools are built to scale, will impress your clients, and win you new business. Two of the most reported challenges for marketing agencies are finding services to offer that differentiate themselves from the competition and adopting new marketing technologies to gain a competitive advantage.

Digital Marketing 52

Digital Marketing Marketing Marketers Analytics 52

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Spend 10% of Revenue on Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Search Engine Land

FEBRUARY 22, 2024

The new CTA was first spotted by Senior Performance Marketing Manager and Google Ads expert, Thomas Eccel, who shared a preview on X : Eccel commented: “Spotted this ‘Recently Used’ CTA next to the Performance Max campaign type when setting up a new campaign. Made me smile.”

Advertisers 107

Advertisers Advertising Performance Marketing Digital Marketing 107

Martech

MAY 2, 2022

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. Get the daily newsletter digital marketers rely on. What it does. Processing.Please wait.

Advertisers 104

Advertisers Advertising Performance Marketing Digital Marketing 104

Martech

MAY 2, 2022

” These are the questions asked by many digital marketers frustrated with their enterprise-sanctioned Web Content and Experience Management (WCM) system. Get the daily newsletter digital marketers rely on. “Why can’t it be as easy to use as WordPress?” Processing.Please wait.

Digital Marketing 114

Digital Marketing Management Analytics Product 114

Bannerflow

APRIL 16, 2020

Therefore, in this article, we have set out to answer your questions surrounding personalisation: The definition of personalisation in digital marketing. The definition of personalisation in digital advertising. At its core, personalisation in digital marketing means serving the right ad, to the right person, at the right time.

Advertisers 98

Advertisers Advertising Fashion CRM 98

Martech

APRIL 20, 2022

Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Managing expectations. “I’m Get the daily newsletter digital marketers rely on. Processing.Please wait.

Advertisers 119

Advertisers Advertising Shipping CMO 119

Martech

APRIL 15, 2022

Sprout Social, the social media management solution, took a sample of over 30,000 customers and looked at the most productive times for engagement , broken down by social platform (Facebook, Instagram, LinkedIn and Twitter) and industry. Get the daily newsletter digital marketers rely on. Processing.Please wait. Why we care.

Digital Marketing 141

Digital Marketing Management Product Customer 141

Martech

DECEMBER 21, 2021

Well-orchestrated marketing ops have the potential to both encourage team member productivity and improve campaign ROI. Here are six reasons why ops is a foundational piece of successful digital marketing strategies. It impacts everything marketing does. How brands can succeed in digital asset management.

CRM 121

CRM Marketing Marketers Performance Marketing 121

Neil Patel

AUGUST 28, 2020

From strategic ideation and leadership to account management and execution specialists, ask for the team who’ll work with you to achieve your goals. Results-generating SEO strategies are hard to manage from ideation to execution, but they also take time and commitment. Onboarding, Project Scoping, and Management. The result?

SEO 144

SEO eCommerce Thought Leadership Communications 144

Martech

OCTOBER 4, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and how many more independent CDPs will be gobbled up? This is an example of how the two big parts of modern marketing fit together like two pieces in a jigsaw puzzle.

CRM 108

CRM Health Customer Journey Performance Marketing 108

Martech

DECEMBER 5, 2023

Appoint a lead to run the annual budget planning process In a perfect world, someone on the marketing operations team manages the overall marketing budget, working closely with a trusted finance partner. I’ve personally experienced this utopia, but most marketers have not. Partner marketing costs.

Finance 119

Finance CMO eBook Marketing 119

Martech

APRIL 14, 2022

Digital marketing runs on numbers. Marketers must manage their creative teams to best effect. In managing creatives, Somers stressed the need for two things: psychological safety and honesty. People who need help may not raise their hands, so a manager must “have a radar for that.” What marketers can do.

CMO 119

CMO Analytics Digital Marketing Management 119

Search Engine Land

FEBRUARY 15, 2023

That’s according to Alec Cole , an SEO strategist at performance marketing agency Amsive Digital, who anticipates Google Bard “force a sea change in these conversations” as client questions become more pointed. ” Get the daily newsletter search marketers rely on. How does this impact the SERPs?

SEO 110

SEO New Technology Performance Marketing Digital Marketing 110

Litmus

APRIL 6, 2021

When they are gone, it could disrupt key components of your digital marketing ecosystem, such as: Personalization: Behavioral and browsing data will be limited, making it harder for marketers who depend on 3P cookies to personalize ads.

Transform 109

Transform Marketing Mix Performance Marketing Advertisers 109

Martech

APRIL 4, 2022

Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, SponsorX, which forgoes its place on the McLaren team car at the Melbourne Grand Prix. Read next: What is marketing work management? Get the daily newsletter digital marketers rely on. Why we care.

Non-Profit 98

Non-Profit Shipping Management Digital Marketing 98

Bannerflow

FEBRUARY 16, 2021

We spoke to Performance Marketing Manager at Grupo MásMóvil Daniel Domingo about how his team creates and manages display advertising. And why Bannerflow’s production automation features make it so useful to telecom marketing teams. What makes your digital marketing processes unique?

Product 87

Product Customer Transform Advertisers 87

Neil Patel

OCTOBER 21, 2020

As you grow, it gets harder to manage all of this manually. How to Get Started With a Marketing Automation Consultant. Your marketing automation consultant should be a specialist with deep expertise in automation. They understand digital marketing. The best marketing automation consultants are marketers themselves.

Customer Acquisition 124

Customer Acquisition Marketing Marketers Retail 124

Martech

FEBRUARY 3, 2023

“We believe connected TV advertising is undervalued, and there’s so much that digital, data-driven marketers can do with connected TV advertising that goes beyond the scope of any other ad channel,” said Hooman Javidan-Nejad, director of performance marketing for CTV advertising platform MNTN, at The MarTech Conference.

Market Research 98

Market Research Whitepaper Marketing Marketers 98

Martech

MARCH 21, 2024

Assess your current digital ecosystem. Conduct a comprehensive review of your existing setup — CRM systems, content management platforms and data analytics processes. Calculated risk management. AI’s power comes with responsibility — protect customer data while leveraging insights for marketing success.

Transform 121

Transform Analytics CMO CRM 121

Duct Tape Marketing

AUGUST 22, 2024

Hey, digital marketers, this one's for you. So here are a few things that you can do in 30 seconds or less when you manage projects on Wix Studio. Gardner found 74% of high performing marketing teams used data analytics to make informed decisions. Alright, acquisition and retention.

CMO 88

CMO Customer Journey Transform User-Generated 88

Bannerflow

NOVEMBER 24, 2020

How have your digital marketing processes changed? Mads Cramer, Global Head of Brand, Content and Design at Saxo Bank: To simplify our digital advertising, we decided to divide our internet advertising into two main areas, one being Facebook, the other being Google. We’ve managed to save time by removing these repetitive tasks.

Transform 98

Transform Advertisers Advertising Finance 98

Martech

OCTOBER 24, 2023

In a data-driven world, personalization is the key to effective marketing, and with email continuing to prove its worth in the digital marketing space as a key identifier, it’s a crucial component not to be overlooked. So, why does this matter?

Transform 119

Transform Customer Journey Analytics Digital Marketing 119