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How to START building a modern digital marketing plan

Search Engine Land

It’s crucial to have a clear plan linked to your strategy so you don’t get distracted by new trends like AI or ignore changes and fall behind. While “plan” may sound boring, it’s essential for a solid digital strategy. Strategy The first phase of START planning is strategy.

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Your Comprehensive Marketing Ops Career Guide for 2025

The Marketing Operations Leader

Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketing automation, CRM tools, campaign management, and project management. Tangible Steps: Campaign Management: Take ownership of specific campaigns.

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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

They’re the bread and butter of effective PPC management. But get it right, and you’ll ride the seasonal waves to PPC success. Plan your peak When planning for seasonal events or promotions in digital marketing, it’s crucial to recognize that seasonality typically unfolds in three distinct phases: Pre-phase.

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5 Step To Design A Success Digital Advertising

Calvyn Lee Blog

Let’s look at several topic for Designing A Success Digital Advertising: Digital Marketing Strategy. Digital Advertising. Creating Marketing Plan. Lead Management and Nurturing. Digital marketing measurement and KPIs. Content Marketing. Digital Marketing Strategy.

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Why we care about mobile marketing: A guide for marketers

Martech

Mobile also offers the possibility of precision location marketing for even better personalization. Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). What is mobile marketing?

Transform 119
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What is the best time to host a webinar?

Rock Content

When it comes to a successful event, we must start with a successful plan. A research conducted by Content Marketing Institute (CMI) shows that two-thirds of B2B marketers have already used webinars — and no less than 66% believe them to be effective. When it comes to Content Marketing , frequency is crucial.

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Real Estate SEO: Ultimate Guide to Improve Search

Neil Patel

On-page, off-page, and technical SEO are all critical to your digital marketing efforts. This includes checking your NAP (name, address, and phone number) is consistent across the web and claiming and managing your business listings on popular directories like Google Business Profile. Real Estate and Local SEO.