Martech

JANUARY 10, 2025

Digital personalization is a double-edged sword. Digital marketing leaders must carefully manage the reality and perceptions around personalization. This highlights the need for marketers to tailor their strategies to different demographic groups.

Manufacturing 123

Manufacturing Advertising Advertisers User-Generated 123

Zumvu

DECEMBER 30, 2022

85% of fabricators utilize marketing strategies for manufacturers to boost traffic, conversion rate optimization, and sales.

Manufacturing 98

Manufacturing Marketing Strategy Digital Marketing Marketers 98

Welcome Software

OCTOBER 2, 2024

Manufacturers often rely on distributors for marketing, but MasterB2B’s ‘2024 State of B2B eCommerce’ report reveals that 33% of buyers start their research on brand manufacturers’ websites, compared to only 14% on distributor sites.

Manufacturing 87

Manufacturing eCommerce Price CRM 87

Industrial Marketer

JULY 27, 2021

Manufacturer lead generation is vital to the success of any manufacturing business. With the rise of digital marketing technologies, lead generation can be better targeted, more effective and less expensive than ever before.

Manufacturing 105

Manufacturing Inbound Marketing Digital Marketing Marketers 105

Marketing Insider Group

MARCH 31, 2020

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. It’s always essential to get the basics right.

Market Trends 145

Market Trends Digital Marketing Whitepaper Manufacturing 145

Neil Patel

DECEMBER 21, 2020

You might not know that there is a subset of it that plays a vital part in digital marketing. Natural language generation has some incredible implications for your digital marketing campaigns. How Does Natural Language Generation Affect Digital Marketing? You might be familiar with A.I. and what it can do.

Digital Marketing 144

Digital Marketing Transform Customer loyalty User-Generated 144

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

Digital Marketing 110

Digital Marketing Gen Z Manufacturing Customer Journey 110

Martech

APRIL 1, 2025

Businesses get low-cost digital marketing help, and students get valuable experience and mentorship. Pricefx is a SaaS tool for complex pricing environments, such as manufacturing and distribution, on a global scale. ImpelHub is an AI tool for managing comprehensive strategic marketing planning for small B2B businesses.

Manufacturing 76

Manufacturing Price Marketers Marketing 76

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Take a look at the data and the numbers. Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Marketing Insider Group

AUGUST 5, 2020

Our more modern understanding of digital automation really started in the 1980s when engineers started to look for ways to automated the entire manufacturing process. After all, three out of four marketers are now using automation in some capacity in their strategies. Increases Brand Recall. Embrace the Reality.

Digital Marketing 111

Digital Marketing Manufacturing Marketers Marketing 111

Hubspot Marketing

NOVEMBER 14, 2024

Below the Line Marketing How to Make Below the Line Marketing Work for You Below the Line Marketing Examples Below the Line Marketing Best Practices What is below the line marketing? Answering “What is BTL marketing?” Below the line marketing got its start in the 1950s. Great question!

Direct Mail 126

Direct Mail Marketers Marketing Email Marketing 126

Tiecas

OCTOBER 8, 2024

Digital marketing for manufacturers is crucial as they face increasing competitive pressures. External forces, such as cheaper international competitors, and internal challenges, like the need to do more with less due to budget cuts, are pushing manufacturers to rethink their marketing approach.

Manufacturing 52

Manufacturing Digital Marketing Content Marketing Marketers 52

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Global competition: Manufacturers face intense competition from around the world.

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Industrial Marketer

JANUARY 20, 2023

Without a digital marketing strategy, you may not be getting the ROI you’re looking for from your marketing efforts. Like any business, manufacturing has quite a few peculiarities that make it unique. However, a business is still a business.

Manufacturing 52

Manufacturing Digital Marketing Marketing Strategy Marketers 52

Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic.

Product Marketing 106

Product Marketing Product Management Marketers 106

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless. How’s Your Digital Marketing Game? So how do you keep up with the times? Mobile Video Advertising.

Digital Marketing 98

Digital Marketing Marketing Strategy Thought Leadership Advertising 98

Hubspot Marketing

APRIL 25, 2023

Between travel restrictions, high interest rates, and supply chain issues that caused manufacturing disruptions, the automotive industry has had major growth challenges over the past few years, and relying on dealerships alone to push sales isn’t cutting it.

Manufacturing 140

Manufacturing User-Generated Traditional Marketing Education 140

Set Up

APRIL 13, 2022

The following marketing leaders from Three Five Two and B2B Content Cure, formerly at Avient Corporation , share their perspective on the Manufacturing industry. What innovative changes are happening in the Manufacturing space? The Manufacturing industry was hit by the pandemic on multiple fronts.

Manufacturing 52

Manufacturing PR Transform eCommerce 52

Calvyn Lee Blog

NOVEMBER 7, 2022

It used to be agricultural, but now the country is moving to services and manufacturing, becoming an emerging market and a newly-industrialized area. There are two highly-developed cities there – Manila, the capital, and Quezon, the largest urban area. The economy of the Philippines is rapidly growing and changing.

Affiliate Marketing 237

Affiliate Marketing Finance eCommerce Manufacturing 237

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals.

Manufacturing 59

Manufacturing Content Marketing Thought Leadership SEO 59

Adobe Experience Cloud Blog

JUNE 22, 2015

This is how mobile apps will be perceived within the context of digital marketing. The conversion from app user to customer can be very high compared to other digital marketing channels such as display advertising or social media. A mobile app is a very strategic marketing asset.

Manufacturing 134

Manufacturing Marketing Automation Platform Thought Leadership Retail 134

Martech

MAY 19, 2022

Some dealers find it difficult to have repeated conversations about problems with manufacturing or delivery. Sharer’s question for them: “If a manufacturer knew a delivery was delayed, when would you want to know?” ” Get the daily newsletter digital marketers rely on. The state of the crisis.

Manufacturing 117

Manufacturing Customer Logistics Food 117

Industrial Marketer

JULY 26, 2022

Marketing with video is increasingly important to manufacturers and other industrial companies. Video content is easy to consume and share, and it is incredibly effective because most people, manufacturers included, process visuals faster than text.

Manufacturing 93

Manufacturing Marketers Marketing Digital Marketing 93

Martech

APRIL 11, 2022

Valtech, the digital transformation provider that operates across a number of verticals including retail, travel and hospitality, financial services and manufacturing and distribution has added to its digital health capabilities with the acquisition of The Berndt Group (TGB). Get the daily newsletter digital marketers rely on.

Transform 98

Transform Manufacturing Health Retail 98

Pam Didner

APRIL 30, 2019

By working with various manufacturing marketers, I have experienced the challenges of supporting sales as a marketer with limited resources and budget. Although sales and marketing support the same business objectives, the priorities and approaches are different. 1 reason for sales and marketing misalignment.

Manufacturing 49

Manufacturing Content Marketing Customer Journey Education 49

Martech

JUNE 7, 2022

billion in revenue for the average mass-market auto manufacturer. As a result the quality of digital-only CX now trails physical-only CX by 2.5 Digital-only CX worsened for 10 industries; for six industries, this is the second loss in two years. Get the daily newsletter digital marketers rely on.

Manufacturing 111

Manufacturing Digital Marketing Customer Branding 111

Martech

JUNE 18, 2024

. “S&P Global Mobility is a data-rich environment of automotive information and analytics from every part of the automotive life cycle, whether it’s the manufacturer’s planning for their next vehicle launch or understanding how many vehicles they’re going to sell over the next five years.”

Manufacturing 109

Manufacturing Real Estate Finance Health 109

Tiecas

FEBRUARY 14, 2024

Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes? What Role Does AI Play in Personalizing Industrial Marketing Efforts? How Can AI Help in Organic SEO for Manufacturers and Industrial Companies?

Manufacturing 98

Manufacturing Transform User-Generated Marketers 98

Martech

JULY 29, 2022

When COVID-19 happened, manufacturing, shipping and storage all became wild and unpredictable. Digital marketers and online retailers must sort through this thicket, all the while being wary of the next unpredictable event. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Management 105

Management Logistics Shipping Manufacturing 105

Calvyn Lee Blog

DECEMBER 12, 2023

For the furniture business, this includes furniture manufacturing, virtual customer measurement taking, and regional pre-assembly. Costs for the furniture business include manufacturing tools and equipment, facilities, staff, materials, marketing, and back-office functions.

Manufacturing 130

Manufacturing Communications Customer Product 130

Neil Patel

FEBRUARY 15, 2021

One beacon manufacturer, BlueCats , creates cat-shaped beacons. The good news is most manufacturers have put measures in place to prevent this from happening. Savvy digital marketers are much like savvy writers. Step 6: You know how to create a beacon marketing strategy. They are Efficient. The end result?

Energy 145

Energy Manufacturing Retail User-Generated 145

Martech

FEBRUARY 23, 2022

Get the daily newsletter digital marketers rely on. But it speaks to the value that Roku and other top streaming platforms, smart TV manufacturers and CTV ad sellers, buyers and tech partners are looking to solidify as the CTV space matures. Processing.Please wait.

Advertisers 103

Advertisers Advertising Manufacturing Digital Marketing 103

Martech

FEBRUARY 22, 2022

Jambo, an ABM platform for manufacturing and life sciences, announced its integration into the ON24 Partner Network, the first ABM platform to join ON24’s roster of more than 40 partners at the premiere level. View all digital marketing campaign performance at an account level. Get the daily newsletter digital marketers rely on.

Manufacturing 98

Manufacturing CRM User-Generated Marketers 98

Calvyn Lee Blog

SEPTEMBER 22, 2022

com launched in 1999 with an initial focus on connecting local manufacturers, factories and wholesalers with local buyers. Factories & manufacturers. Manufacturing time: Enter the maximum number of days in the field next to ???? What is the inventory and/or manufacturing timeframe? Background Of 1688.Com.

Manufacturing 130

Manufacturing Shipping Automobile Price 130

Businesses Grow

AUGUST 9, 2023

It seemed like I didn’t need to worry about marketing. I’m on a lot of “best of” lists as a digital marketing thought leader, and here I am, ignoring my digital marketing. Like nearly every other digital marketer on the planet, I was obsessed with web traffic. What an idiot.

Transform 98

Transform Shipping Manufacturing Digital Marketing 98

Adobe Experience Cloud Blog

APRIL 1, 2015

Armed with this information, marketers can now create more intelligent AdWords campaigns by focusing their bidding on the keywords that generate the most revenue—regardless of whether the purchase was made on or offline. Taken together, it’s clear that Marketo is taking steps to bridge the worlds of digital advertising and digital marketing.

Thought Leadership 132

Thought Leadership Manufacturing Analytics Advertising 132

Rock Content

OCTOBER 30, 2020

The major challenge of any Digital Marketing strategy is to establish an approach capable of generating, nurturing, and converting leads. Attractive to users and full of advantages for managers, interactive content is already used by about 62% of digital marketers, according to a study by DemandGen.

User-Generated 131

User-Generated eBook Education Whitepaper 131