Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 135

Digital Marketing Whitepaper Marketers Marketing 135

Hubspot Marketing

JULY 22, 2024

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 105

Marketing Plan Social Media Marketing Marketers Marketing 105

Neil Patel

JUNE 7, 2021

Below, we break down the five top ways marketers can benefit from the unique tool that is Wolfram Alpha. 5 Ways to Use Wolfram Alpha for Marketing Research. While some marketers may love a deep data dive, some may detest it. How to Use Wolfram Alpha for Marketing Research.

Market Research 129

Market Research Marketers Marketing Advertising 129

Martech

FEBRUARY 17, 2025

Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Analyze performance metrics to refine growth strategies.

Customer Acquisition 110

Customer Acquisition CRM Marketing Automation Platform Analytics 110

Rock Content

SEPTEMBER 12, 2023

Market research plays a pivotal role in marketing. The initial step to effectively promote your products, services, and brand benefits is gaining a comprehensive understanding of your target audience, competitors, and industry landscape. Market research helps you find the right customer for your brand in the first place.

Market Research 97

Market Research Marketers Marketing Traditional Marketing 97

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketers Marketing 145

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading? of global web traffic.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

MARCH 27, 2023

By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry. Get MarTech! In your inbox.

Digital Marketing 24

Digital Marketing PR Analytics Copywriting 24

Marketing Insider Group

JULY 14, 2020

Platforms like social media and smartphones allow customers and brands to connect more than ever, while technology has turned marketing strategies upside down by making every decision data-driven. Thanks to all of these changes, it is now necessary for every brand to adopt a multichannel digital marketing strategy.

Digital Marketing 110

Digital Marketing Marketing Strategy Marketers Marketing 110

Hubspot Marketing

AUGUST 12, 2022

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Where do I start? Get A Certificate.

Digital Marketing 120

Digital Marketing Pharmaceutical Real Estate Transform 120

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. People still want great products, fair prices, convenient access, and compelling reasons to buy. Mastering these four elements is what separates good marketing from great marketing.

Price 111

Price Real Estate Promotion Food 111

Spiralytics

NOVEMBER 20, 2022

Digital marketing, especially in the Philippines, is the go-to tool for marketers due to its versatility and extensive range of features and platforms. Since most activities are conducted online, digital marketing has become a space for businesses to expand and maximize their reach to target audiences.

Digital Marketing 98

Digital Marketing Social Media Marketing Marketers Marketing 98

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Adobe Experience Cloud Blog

AUGUST 1, 2016

Author: Nick Westergaard Digital marketing isn’t going anywhere. Recently, I hosted a webinar with Marketo on how to create a smarter digital marketing strategy that allows you to optimize your campaigns, even with a tight budget or resource constraints. Strategy first. Were these tips helpful?

Digital Marketing 94

Digital Marketing Thought Leadership Marketers Marketing 94

Hubspot Marketing

NOVEMBER 14, 2024

For our purposes, BTL marketing tactics will include: Direct mail Email marketing Trade shows and events Location-specific promotions Targeted online outreach While traditional BTL marketing relies on a physical component, the internet’s reach is inescapable. For an early-stage company, this wastes time. “For

Direct Mail 126

Direct Mail Marketers Marketing Email Marketing 126

Neil Patel

DECEMBER 4, 2020

Ever have a really great idea for a product? You could shrug it off and say that failure is really a learning experience, but wouldn’t you rather learn how to avoid those product flops so you can save yourself time, money, and heartache? It’ll crush all of the products in the niche! It’s an awesome feeling.

Product 145

Product Price Market Research Management 145

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. .”

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Rock Content

APRIL 27, 2023

Although Auto-GPT is based on the same technology as ChatGPT, it’s not an OpenAI product. What Does Auto-GPT Mean for Marketers? There, you’ll find all the trends that matter in the Digital Marketing landscape. The post What Is Auto-GPT and What Should Digital Marketers Know About It? See you there!

Digital Marketing 97

Digital Marketing Health User-Generated Marketers 97

Use Insider

SEPTEMBER 13, 2024

Common examples of gamification in marketing include: Loyalty programs where customers earn points or unlock rewards for repeated purchases. Interactive quizzes that help users discover products based on their preferences. This allows brands to tailor future marketing efforts while fostering trust by respecting user privacy.

Transform 52

Transform Customer loyalty Marketers Marketing 52

Search Engine Land

AUGUST 28, 2024

Next to the campaign report, a product ID report and category report are also valuable. In the Google Ads interface, this can be done via the Shopping Products report, where you can add a Month column and clearly split it. Get the newsletter search marketers rely on. It’s to build a roadmap for the future.

Shoppers 97

Shoppers Key Performance Indicator Management Shipping 97

Rock Content

FEBRUARY 14, 2024

When you take advantage of a promotion, you can pay less for a product worth a lot. If a business prices a product lower than it should be, its revenue and profit are out of date. What is the selling price of a product? The selling price of a product is how much the company wants to receive for it. Continue reading!

Price 94

Price Product Health Market Research 94

Digital Marketer

JULY 24, 2023

As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing.

Video Marketing 74

Video Marketing Digital Marketing Marketers Marketing 74

Backlinko

MARCH 5, 2025

Lets take a glance: Semrush Similarweb Primary Focus Competitor intelligence and SEO analysis Competitor intelligence and general market research Traffic Source Breakdown Detailed insights into specific channels More generalized traffic source analysis Keyword Database 26 billion keywords 5 billion keywords Backlink Database 43 trillion backlinks 3.6

SEO 63

SEO Finance Market Research Shoppers 63

OnPassive Marketing

OCTOBER 15, 2022

Understanding the three levels of product in marketing is essential because it will help you evaluate what is most important for your business. It will also help you better understand how these products can influence your company, customer experience, and even pricing. What Are The Three Levels Of Product In Marketing.

Product 83

Product Marketing Mix Price Marketers 83

Martech

JULY 8, 2022

Growth Product Manager @ Quorum (U.S. Salary: $110,000 – $150,000 Conduct user and market research to build out business cases for new products and then turn those business opportunities into clearly defined product roadmaps and requirements. Director of Product Management – Martech/ABM @ Databook (U.S.

User-Generated 125

User-Generated Market Trends Digital Marketing Market Research 125

OnPassive Marketing

OCTOBER 30, 2022

Product marketing is a type of marketing that revolves around the enhancement of a product. Product marketers are responsible for a product’s image, branding, and overall quality. Types Of Product Marketing? Types Of Product Marketing? Traditional Product Marketing.

Product Marketing 75

Product Marketing Product Traditional Marketing Marketers 75

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. Market research, especially at scale, can be costly and time-consuming. The VP of Digital Marketing.

Health 142

Health Food Acquisition Marketing Digital Marketing 142

Hootsuite

DECEMBER 4, 2024

That’s why defining your niche audience and gearing your digital marketing towards your target demographics will make your job much easier. You can have the best product and content, but if you can’t distribute to your audience on the proper platform, you’re not going to hit your goal,” she says. Make the most of your money.

Non-Profit 97

Non-Profit Education Analytics Thought Leadership 97

Adobe Experience Cloud Blog

MARCH 9, 2020

What will marketing look like in 2025, and why will neuromarketing play an important role in the future of the experience economy? Consumers require more than a great product. The experience of the entire customer journey, from initial engagement to interest to purchase and beyond, is an essential part of the product.

Neuromarketing 164

Neuromarketing Gen Z Transform Traditional Marketing 164

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. Before you can start creating your marketing strategy, you need to determine what you want to achieve with it.

Marketing Strategy 194

Marketing Strategy Marketers Marketing Direct Mail 194

DIY Marketers

JULY 9, 2023

Don’t even think about getting into affiliate marketing until you read this. Millions are ignoring affiliate marketing research and risking more than they know. If you’re considering affiliate marketing as a business model or a side hustle, you have to know how to do affiliate marketing research.

Affiliate Marketing 54

Affiliate Marketing Market Research Marketers Marketing 54

OnPassive Marketing

SEPTEMBER 17, 2022

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

Product Marketing 64

Product Marketing Management Product Marketers 64

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. The four Ps of marketing create the foundation for any effective marketing strategy.

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Rock Content

OCTOBER 9, 2023

A truly effective digital marketing campaign is more than just effective at raising awareness about a particular product or service. When done correctly, amazing marketing leaves consumers feeling heard, understood, and curious enough about a brand to take those crucial next steps, such as making a purchase.

Market Research 52

Market Research Marketers Marketing Law 52

Vertical Response

JANUARY 18, 2025

While marketing campaigns often focus on promoting products and services that promise to improve our lives, they can also perpetuate unrealistic expectations and low self-esteem. This is where the role of marketing managers and specialists becomes vital. Several tools can enhance the impact of FOMO in digital marketing.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Affiliate Marketing. Campus Marketing. Customer Marketing. Digital Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Sachs Marketing Group

JULY 1, 2023

Digital marketing analytics tools are software applications that help marketers track, gather, and analyze data related to their online marketing campaigns. Are you struggling to make sense of the vast amount of data generated from your digital marketing efforts? Our SEO team lives in Ahrefs!

Digital Marketing 52

Digital Marketing Analytics Marketers Marketing 52