Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. Courtney Cox Wakefield , manager, digital marketing, Children’s Health. 50,000 increase?

Whitepaper 109

Whitepaper Content Marketing Direct Mail User-Generated 109

Rock Content

MARCH 19, 2024

Here are some suggestions that work well when backed by solid data: Case studies are a perfect fit for B2B marketing, as they’re inherently data-based. Content marketing is an essential part of any modern digital marketing campaign, but quality content that’s helpful, informative, data-backed, and convincing is crucial in the B2B sector.

Whitepaper 98

Whitepaper Marketers Marketing eBook 98

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Image Source: Gather Content This content marketing research indicates customers are counting on content to help them make their decision.

Whitepaper 98

Whitepaper Customer eBook Energy 98

Marketing Insider Group

DECEMBER 15, 2014

How do you execute a marketing strategy for a company with no budget? The answer is what we now call content marketing. The company I worked for was a nationally-ranked market research firm that very few people had actually ever heard of. So I took our greatest asset: survey research.

Content Marketing 111

Content Marketing Whitepaper Thought Leadership Marketers 111

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials 277

Millennials Whitepaper Transform Gen Z 277

Content Marketing Institute

OCTOBER 26, 2017

Here’s one: This example comes from a situation in which a market researcher checked LinkedIn’s Sales Navigator and qualified all the leads that came in to a medical research organization Vishal was working for, answering questions like these: Who are they? Make sure that data follows over. But don’t overcomplicate things.

Whitepaper 108

Whitepaper Pharmaceutical Marketers Marketing 108

Rock Content

JANUARY 8, 2024

Here’s what you need to know about successfully marketing your B2B brand, products, and services in 2024 and beyond. Demystifying the Challenges of B2B Content Marketing Success Content marketing is an important part of any digital marketing strategy, but it can be especially powerful in the B2B market.

Content Marketing 97

Content Marketing B2C Whitepaper eBook 97

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Rock Content

FEBRUARY 16, 2024

To determine the best approach, start with the following: Set marketing goals and objectives. What do you want to accomplish with your marketing efforts? Review market research or collect customer feedback, if necessary. Develop and manage the overall marketing process. email newsletter, Facebook, etc.),

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketers 98

Hubspot Marketing

JANUARY 7, 2024

Digital Marketing Digital marketing refers to marketing through digital channels like search engines, websites, email, and mobile apps. In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Neil Patel

OCTOBER 23, 2020

Here are a few other examples: Market Research. These agencies help you make better-informed decisions and avoid costly mistakes by carrying out primary market research, such as surveys, interviews, and experiments, and secondary market research. Marketing Strategy. Job Functional Skills.

Marketers 112

Marketers Marketing Inbound Marketing Advertising 112

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective. The synergy of these types of digital marketing components is a powerful force.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

OnPassive Marketing

JUNE 6, 2022

4) Conducting Market Research: Market research is essential for understanding your target market and what they want. This information can then be used to create email marketing campaigns that are more likely to succeed. Once you have their attention, you can then convert them into customers.

Email Marketing 63

Email Marketing Marketing Strategy Whitepaper Shipping 63

Rock Content

AUGUST 25, 2023

Define Your Target Audience As with all good marketing plans, you must define your target audience. Then, perform B2B market research to figure out their: Key stakeholders Pain points Current solutions Business goals Use the data to build a buyer persona for each type of business you’ll serve.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 55

Marketing Strategy Branding Market Segmentation Marketing Mix 55

Digital Marketer

APRIL 6, 2023

You can use market research, email survey campaigns , or website forms to find out your customers’ social media preferences. Want to get certified in Content Marketing? For instance, Canva creates tailored messages for each of its target groups. This is a post for nonprofits. And here is content created for teachers.

User-Generated 73

User-Generated Entertainment Whitepaper CRM 73

Vertical Response

APRIL 25, 2022

These include creating partnerships, lead generation, link building, influencer marketing, public relations, recruiting, and market research. Cold Email Marketing Tips. When you’re doing cold email marketing, you need to ensure that you follow several steps. There are many times when you can use cold emails.

Email Marketing 59

Email Marketing Whitepaper Marketers Marketing 59

Marketing Insider Group

DECEMBER 8, 2020

Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. Attending offline events such as digital marketing conferences and trade shows can help you generate leads from other areas of interest. Attend Offline Events.

User-Generated 111

User-Generated CRM Marketers Marketing 111

Exposure Ninja

OCTOBER 17, 2023

We’ve shared a few examples of how you can recognise leads in marketing. But what turns your average website visitor into a lead in digital marketing? Wise Whitepapers Expert advice is always sought after. A whitepaper allows you to share unique data or advice on a topic you’re a specialist in. A full moon?

Whitepaper 52

Whitepaper Fashion Marketers Marketing 52

CXL

MAY 27, 2022

Rand regularly shares his knowledge and thoughts on digital marketing, tech, and startups. It teamed up with Outreach, Bombora, Drift, and others to create an ABM Market Research Study. Demandbase’s partners, for example, are all in the account-based marketing space. in angel investment. Take Demandbase.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Hootsuite

OCTOBER 21, 2020

Leverage market research, internal expertise, and other resources to create blog posts, whitepapers, webinars and other content to share on social media. The marketing teams behind this product roadmap and marketing planning software company abide by a simple B2B social media philosophy.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketers 98

Rock Content

MARCH 30, 2020

Creating it is the basis of a Digital Marketing strategy. What is the impact of a buyer persona in marketing? Creating it requires a careful work that includes market research, customer data that you already have, and even some assumptions. This content will cover the following topics: What is a buyer persona?

eBook 69

eBook CRM Customer Journey Whitepaper 69

Hubspot Marketing

SEPTEMBER 9, 2024

Use Cheap Video Ads to Find What Works Background 39% of marketers report that video brings them the highest ROI, according to HubSpot’s State of Marketing research. This tactic also works with templates, calculators, whitepapers, or original survey data. And it doesn’t have to be a buyer’s guide.

Direct Mail 84

Direct Mail Non-Profit Marketers Marketing 84

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Consider Account-Based Marketing. Being Top-Heavy. You’re right.

Marketing Strategy 11

Marketing Strategy Marketers Marketing Whitepaper 11

Rock Content

JULY 13, 2023

Creating it is the basis of a Digital Marketing strategy. Creating it requires careful work that includes market research, customer data that you already have, and even some assumptions. Just like the persona, the buyer’s journey is a very widespread and relevant concept in the Digital Marketing field.

CRM 98

CRM eBook Communications B2C 98

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Consider Account-Based Marketing. Being Top-Heavy. You’re right.

Marketing Strategy 40

Marketing Strategy Marketers Marketing Whitepaper 40

Unbounce

JULY 12, 2023

Listen to our hosts, Pete Housely and James Thomson, find out the answer by talking to esteemed guest and marketing maven, Andrew Lionis , SVP of Strategy and Client Solutions at Datawyze, and learning how marketing agencies are using AI themselves to win in this new world. But his final piece he was able to do in six and a half hours.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Tiecas

OCTOBER 16, 2023

This involves conducting market research and creating buyer personas. This step is critical as it forms the basis of your content marketing strategy. Next, set clear goals for your content marketing efforts. Examples of gated content include eBooks, whitepapers, and case studies.

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Transform 52