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5 Winning Strategies for MillennialMarketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after marketsegment. They seek out the information they need, and there is great marketing opportunity here.
“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Younger millennials (ages 25-34) consume content across all formats equally.
Meaning Snapchat is a great place to engage with one of the most sought-after marketsegments in the world—millennial women. Young people are a valuable market. You can co-market your business with the help of others who share your same target demographic. Active users tend to spend 30 minutes on the app.
However, bringing this same magic to your digitalmarketing strategy isn't straightforward. While 92% of marketers are betting on first-party data for growth, 63% still struggle to deliver personalized experiences effectively. Are they a tech-savvy millennial or a budget-conscious parent? That's personalization in action.
Email Marketing : Segment your email list based on your target audience's characteristics and interests. Download Now: Developing Buyer Personas for Your Business Reach Your Target Audience Today Finding and reaching your target audience is critical to successful inbound or digitalmarketing strategies.
About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. A behavioral segment is a group of customers clustered together by one behavioral trait, for example, purchase history. You can create behavioral segments by using behavioral marketsegmentation.
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