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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments. Hey, digital marketers, this one's for you. So what are you waiting for? (08:14):

CMO 88
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The Power of Verified Reviews: Why Agencies Thrive with Clutch

Duct Tape Marketing

Everything from accounting firms to digital marketing agencies, to web development companies all over the globe. Katie Hollar (02:31): Clutch started really focused on IT services and that was where it really built early foundation, but marketing was a fast follow. We want to be P-P-C-S-E-O, digital marketing advertising.

CMO 90
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What Does a Demand Generation Manager Do? (And How to Become One)

CXL

The responsibilities from this DGM role at SaaS company Datto show how embedded demand gen managers are in marketing: • “Build strong, integrated marketing programs using a mix of content marketing, digital marketing, email marketing, and webinars to drive new business opportunities and revenue.

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Are You Ready to Be a Fractional CMO?

Duct Tape Marketing

Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments. Hey, digital marketers, this one's for you. So what are you waiting for? (08:14):

CMO 80
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24 Best Sample Business Plans & Examples to Help You Write Your Own

Hubspot Marketing

Market Opportunity Business Plan Example This example uses critical data to underline the size of the potential market and what part of that market this service hopes to capture. It offers a comprehensive picture of how it plans to use digital marketing to promote the community.

Price 98
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4 Marketing Threats and 17 Ways to Overcome Them

DIY Marketers

A performance marketing agency relies on data, and the inability to track performance can quickly render a marketing campaign ineffective. Create email list segments based on actions. We shifted our email-marketing segmentation to focus on still sending to users who had tracked opens OR who had tracked clicks.

Marketers 108
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101 Landing Page Optimization Tips

Unbounce

Segment your customers and traffic sources If you have different types of customers, build a landing page for each segment and drive traffic via separate sources. This will allow you to measure your most effective market segmentation. Gone are the days when digital marketers really needed to prove themselves.