Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Aspiration Marketing

JANUARY 24, 2024

In the competitive software-as-a-service (SaaS) market, traditional lead generation methods often fall short. Inbound marketing is a strategic approach that organically attracts ideal customers through valuable content and engaging experiences. The answer?

Inbound Marketing 221

Inbound Marketing Marketing Strategy Marketing Marketers 221

Jeff Bullas

MARCH 7, 2023

Why does that matter for marketing? Marketing is both an art and a science. Niche players like Omneky not only create advertising visuals with AI image generators but measure the success of their digital advertising and AI-powered creative across thousands of ads. But creating art is time consuming and expensive. Brandmark.io

Digital Marketing 189

Digital Marketing Transform User-Generated Advertising 189

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

Influencer Marketing 280

Influencer Marketing Thought Leadership Transform B2C 280

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? What Is B2B Digital Marketing?

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024.

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125

Marketing Insider Group

MAY 17, 2023

Marketing used to be easy. You could throw a sign up in the yard, call up the newspaper for an ad, and print up some flyers to pretty much knock out a complete strategy. The remarkable convenience of digital communication means that you have to worry about evolving methods of self-promotion more than ever.

Digital Marketing 27

Digital Marketing Affiliate Marketing Marketing Marketers 27

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.

Digital Marketing 27

Digital Marketing Promotion User-Generated Marketing 27

illumin

DECEMBER 3, 2024

As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape.

Digital Marketing 106

Digital Marketing Advertising Advertisers Energy 106

Hubspot Marketing

SEPTEMBER 18, 2024

So today's marketing master's third lesson really hits home for me. Jenna Kutcher is a digital marketer, podcast host, and author. As the founder of a multi-million dollar brand, she thinks marketers are overcomplicating it. Lesson 2: Less strategy, more heart. Lesson 1: Don't sleep on Pinterest.

Digital Marketing 112

Digital Marketing Marketing Marketers Branding 112

Aspiration Marketing

JANUARY 17, 2024

Inbound marketing offers a different path, where prospects become loyal customers drawn in by valuable content and engaging experiences. By leveraging key inbound marketing services within your digital marketing strategy, you can upgrade your marketing efforts and better convert prospects into customers.

Inbound Marketing 231

Inbound Marketing Place Digital Marketing Marketing 231

Aspiration Marketing

FEBRUARY 8, 2023

If you follow digital marketing trends, you may get the impression that inbound marketing is in and outbound marketing is out. But choosing the right strategy for your company requires being open to both approaches as you need them.

Outbound Marketing 167

Outbound Marketing Marketing Strategy Inbound Marketing Market Trends 167

Kuno Creative

OCTOBER 30, 2024

As any marketer knows, if you can’t get your product or service in front of the right audience, the chances for your brand’s success dwindle. But there’s more to successful marketing strategies than brochures, ads and a slick website.

Digital Marketing 97

Digital Marketing Marketing Marketers Marketing Plan 97

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. AI represents one set of capabilities to consider among many marketing technology options. This guides budget allocation decisions.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Martech

MARCH 20, 2024

But before you start to question and reinvent your email marketing strategy – you need to look at how well your deliverability is performing. Visit Digital Marketing Depot to download the 2024 Guide to Email Deliverability and learn why your emails might not be making it to your customers inboxes and what you can do about it.

Digital Marketing 124

Digital Marketing Marketing Marketers Email Marketing 124

Social Media Examiner

MAY 1, 2024

Could an overly detailed marketing strategy be hampering your success? Want to develop a flexible strategy to adjust quickly to market changes or client feedback? In this article, you’ll discover how agile marketing can improve results for your clients.

Marketing Strategy 122

Marketing Strategy Marketing Marketers Digital Marketing 122

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Digital analytics provides performance-based metrics based on a campaign in the market. Dig deeper: Marketing analytics: What it is and why marketers should care 2.

Marketing Strategy 143

Marketing Strategy Whitepaper Key Performance Indicator Analytics 143

Search Engine Land

SEPTEMBER 27, 2024

In digital marketing , agencies and in-house teams often separate into specialized units like SEO , PPC and content marketing. Customers don’t think in silos – they interact with a brand’s digital presence holistically. This information is highly useful to the broader marketing team. Processing.

Digital Marketing 102

Digital Marketing SEO PR Copywriting 102

Martech

SEPTEMBER 13, 2023

This practical SMS marketing guide from Cordial provides best practices and essential tips to help you build an effective SMS marketing strategy that drives new revenue streams and loyalty. Visit Digital Marketing Depot to download Strengthen Customer Loyalty with SMS Marketing.

Digital Marketing 133

Digital Marketing Customer loyalty eCommerce Marketing 133

Martech

JUNE 13, 2024

As spring blossoms into summer, it feels like an apt time to address “walled gardens” in digital advertising. The term refers to closed marketing ecosystems in which the owner controls the content, data, inventory and engagement experience. Reliance on these platforms can offer marketers significant advantages and limitations.

Digital Marketing 130

Digital Marketing Advertising Advertisers Marketing 130

Kuno Creative

JULY 15, 2024

The patient experience begins online, which should put digital marketing at the top of every healthcare organization’s priority list. As for the success of a comprehensive healthcare marketing strategy ? Setting specific goals and ensuring proper representation through healthcare marketing initiatives are crucial.

Marketing Strategy 106

Marketing Strategy Health Marketing Marketers 106

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing 93

Email Marketing Marketing Strategy Marketing Marketers 93

Search Engine Land

SEPTEMBER 13, 2023

This practical SMS marketing guide from Cordial provides best practices and essential tips to help you build an effective SMS marketing strategy that drives new revenue streams and loyalty. Visit Digital Marketing Depot to download Strengthen Customer Loyalty with SMS Marketing.

Digital Marketing 125

Digital Marketing Customer loyalty eCommerce Marketing 125

Digital Marketer

MARCH 20, 2024

The digital marketing software market is valued at $60.3 With a plethora of digital marketing tools in the market, choosing the right ones can be a daunting task. of digital marketers today, as revealed in a survey conducted by Influencer Marketing Hub. over the next decade.

Digital Marketing 103

Digital Marketing Social Media Marketing User-Generated Price 103

Rock Content

MAY 13, 2024

AI has completely taken the world by storm, revolutionizing how businesses manage their marketing campaigns practically overnight. But what is ChatGPT , and how can you best start using it as part of your ongoing marketing strategy? ChatGPT is one of the more ubiquitous tools to hit the scene, and for a good reason.

Marketing Strategy 98

Marketing Strategy User-Generated Digital Marketing Marketing 98

Aspiration Marketing

FEBRUARY 13, 2024

But how do you translate that dream and create a digital marketing plan to grow and get your marketing team and company to achieve your goals? Using a relatable example, we'll show you how to write an effective marketing plan and guide to growth marketing.

Marketing Plan 242

Marketing Plan Marketing Marketers Digital Marketing 242

Aspiration Marketing

FEBRUARY 12, 2024

This is where a well-executed digital marketing strategy can give you an edge over your competitors. However, with tough competition in every industry, many businesses struggle to generate interest and boost conversions within a specific timeframe.

Digital Marketing 250

Digital Marketing Marketing Strategy Marketing Marketers 250

Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. However, your digital marketing plan is only as powerful as the data you collect to inform your decisions.

Digital Marketing 76

Digital Marketing CRM Marketing Marketers 76

Buffer Marketing

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Let me guess.

Digital Marketing 108

Digital Marketing Price User-Generated Affiliate Marketing 108

Businesses Grow

NOVEMBER 11, 2024

I recently saw a post touting the importance of a “timeless content marketing strategy. ” It occurred to me that there are many exceptions to the “rules,” and maybe it’s time to disrupt the traditional notion of content marketing. As I read the article, my response was, “Yes… but.”

Marketing Strategy 83

Marketing Strategy Content Marketing SEO Marketing 83

Aspiration Marketing

SEPTEMBER 2, 2024

Marketing in the digital age has transformed how businesses connect with consumers. The rapid evolution of technology and online platforms demands innovative strategies to capture attention and drive results.

Transform 229

Transform Marketing Marketers Digital Marketing 229

Jeff Bullas

FEBRUARY 27, 2023

Content marketing was an obscure term that I stumbled upon while reading the book “ The New Rules of Marketing and PR ” by David Meerman-Scott in 2008. It revealed a new creative digital marketing tactic that turned my old ideas of lead generation on its head. We are at the tipping point of “ Content marketing 2.0 ”.

Content Marketing 219

Content Marketing Inbound Marketing Outbound Marketing User-Generated 219

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Social Media Marketing 95

Social Media Marketing Marketing Strategy Marketing Marketers 95

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 125

Manufacturing Whitepaper Marketing Marketers 125

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Planning before Halloween ensures ample time for strategy development.

Marketing Strategy 92

Marketing Strategy Non-Profit Shoppers Shipping 92