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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

Workflows are set up to hand off from one specialty to another, with the assumption that each specialty has unique skills that they apply to the marketing work. Marketing teams’ focus shifts toward managing automation streams, streamlining processes and running tests to deliver faster results and improved outcomes. Processing.

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Direct Response Marketing Guide: Top Strategies, Techniques, and KPIs

Customers.ai

Direct response marketing is designed to elicit an instant response by encouraging prospects to take a specific action. In contrast to traditional marketing, which aims to raise brand awareness and promote brand image long term, direct response marketing shows immediate ROI. Direct Response Marketing FAQs Q.