Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Most marketers approach branded search with a healthy dose of skepticism. Attribution. Oh, attribution. Processing.

Non-Profit 84

Non-Profit CMO Energy Marketing Mix 84

Litmus

APRIL 6, 2021

When they are gone, it could disrupt key components of your digital marketing ecosystem, such as: Personalization: Behavioral and browsing data will be limited, making it harder for marketers who depend on 3P cookies to personalize ads. And rest assured, I don’t just recommend this because I work at Litmus.

Transform 109

Transform Marketing Mix Performance Marketing Advertising 109

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Consider Account-Based Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketers Marketing 145

Litmus

MARCH 15, 2024

About 80% of marketers in the Epsilon survey said they depend on third-party cookies, which are used for more than just serving ads. When you can’t measure what is and isn’t performing, it’s hard to prioritize your efforts or advocate for more team budget.

Law 111

Law Transform Marketing Mix Marketing Strategy 111

Martech

JULY 18, 2023

And yes, to achieve a fully comprehensive omnichannel strategy, brands absolutely need to add Connected TV into their marketing mix. And with CTV’s robust audience targeting capabilities, advertisers can serve ads to specific viewers and get real-time, customizable feedback on performance and the success of their campaigns.

Advertising 98

Advertising Advertisers Marketing Mix Price 98

Search Engine Land

JULY 18, 2023

And yes, to achieve a fully comprehensive omnichannel strategy, brands absolutely need to add Connected TV into their marketing mix. And with CTV’s robust audience targeting capabilities, advertisers can serve ads to specific viewers and get real-time, customizable feedback on performance and the success of their campaigns.

Marketing Mix 89

Marketing Mix Advertisers Advertising Price 89

Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz readers has always been the conversion correlation , where we crunch the numbers to see what sets the high-performing websites apart.

Retail 69

Retail Marketing Mix User-Generated PR 69