Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. This article covers how to leverage AI with the right data to come up with forecasting and budgeting prioritization, specifically for digital marketing efforts. AI is a key driver for transformation.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Trade Press Services Newsletter

JULY 11, 2024

Despite its slower adoption, data shows that B2B influencer marketing works. Statistics from The Social Media Hat reveal that B2B organizations using influencer marketing in their marketing plans have seen an average ROI of $6.50 per $1 invested, and 78 percent of B2B marketers agree that it’s effective.

Influencer Marketing 242

Influencer Marketing Thought Leadership Transform B2C 242

Calvyn Lee Blog

DECEMBER 4, 2023

Doing marketing without a strategic plan leads to failure. As a business owner, you need a clear, actionable marketing plan guide to reach your goals. This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch.

Marketing Plan 130

Marketing Plan eCommerce Food Marketers 130

Neil Patel

DECEMBER 2, 2021

A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up. That’s why today, I will run through my top digital marketing tips for the holidays. Why the Holidays Are the Best Time for Digital Marketing Success. 9 Digital Marketing Holiday Tips.

Digital Marketing 140

Digital Marketing Shoppers Retail Marketers 140

Calvyn Lee Blog

JANUARY 10, 2024

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. For example: yoursite.com/digital-marketing/seo/on-page-optimization 9.

Digital Marketing 130

Digital Marketing Marketers Marketing Social Media Marketing 130

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. A full 63% of marketers believe RMNs are more effective than other forms of digital marketing.

Marketing Plan 118

Marketing Plan Retail Education Advertisers 118

Marketing Insider Group

OCTOBER 6, 2021

Digital marketers must contend with an all-new, promising marketing platform being released every few months. It often seems as though marketers don’t even get sufficient time to evaluate the various merits and tradeoffs associated with one new platform before something else comes along to supplant it.

Digital Marketing 143

Digital Marketing Marketing Strategy Marketers Marketing 143

Scoop.it!

NOVEMBER 29, 2022

Content marketing publications should engage prospective customers, provide valuable information, and ultimately turn them into paying customers. Here’s a guide on how to develop an effective SaaS content marketing plan. The first step in creating your Saas content marketing plan is identifying customer pain points.

Marketing Plan 115

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 115

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Now, let’s delve into the building blocks of an effective marketing plan.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketers Marketing 96

Martech

MARCH 27, 2023

By hiring marketers who can effectively analyze data and glean insights, organizations can stay ahead of the curve and make more informed decisions. This article explores the most sought-after skills in digital marketing and what they mean for marketing professionals and the industry. Get MarTech! In your inbox.

Digital Marketing 24

Digital Marketing PR Analytics Copywriting 24

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketers Marketing 98

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. WARC) 94% of B2B marketers implement ABM strategies.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Rock Content

APRIL 22, 2024

She explains that using digital marketing analytics can “ turn your business objectives into measurable outcomes that support your bottom line. “ Naturally, the first step in learning to use digital marketing analytics is to understand them. What is Digital Marketing?

Digital Marketing 98

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 98

Rock Content

JULY 6, 2023

It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Search Engine Optimization (SEO). So in this article I will cover this topic bringing data and insights from the State of Marketing Report 2023. SEO can not be considered a single tactic or action.

Marketing Plan 111

Marketing Plan SEO Gen Z eBook 111

Rock Content

JANUARY 8, 2024

Indeed, the solution lies in efficient marketing planning. Marketing planning is the strategic heartbeat of every successful business. More than just a document outlining your marketing strategies, it serves as your guiding light in the chaotic digital marketing landscape.

Marketing Plan 96

Marketing Plan Shipping Marketing Mix Marketers 96

Exposure Ninja

APRIL 17, 2023

At the start of 2023, we surveyed 97 small to medium-sized businesses to find out how they’re feeling about digital marketing — what their priorities are, what’s been working for them, what hasn’t been so successful, what they think about AI marketing, shoppable video platforms and more. You’re welcome.

Digital Marketing 130

Digital Marketing Marketers Marketing User-Generated 130

Search Engine Land

DECEMBER 12, 2023

A new report from Deloitte Digital illuminates the escalating challenges content marketers face, and how forward-thinking brands are generating eye-opening results from generative artificial intelligence. as often as companies with no plans to use GenAI. Learn more about how GenAI is fueling a content marketing innovation.

Digital Marketing 97

Digital Marketing Content Marketing User-Generated Marketers 97

Hubspot Marketing

NOVEMBER 14, 2024

For our purposes, BTL marketing tactics will include: Direct mail Email marketing Trade shows and events Location-specific promotions Targeted online outreach While traditional BTL marketing relies on a physical component, the internet’s reach is inescapable. But it can be daunting to start.

Direct Mail 125

Direct Mail Marketers Marketing Email Marketing 125

Hubspot Marketing

NOVEMBER 15, 2024

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. Digital marketing like SEO, email, and social media. PR and earned media. Direct sales conversations and promotions. How do you get started?

CMO 125

CMO Traditional Marketing Communications Marketers 125

Vertical Response

JULY 29, 2024

For instance, a product launch marketing plan might segment the audience by age, geographic location, or purchasing behavior to ensure the marketing message is highly targeted and effective. Digital marketing represents nearly 60% of total advertising expenditures, indicating a growing need for budget allocation in this area.

Key Performance Indicator 102

Key Performance Indicator Marketers Marketing Communications 102

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. .”

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Jeff Bullas

FEBRUARY 13, 2023

Table of contents The importance of social media for business But what is Social Media Marketing? What are the benefits of Social Media Marketing? How do you create a Social Media Marketing Plan for your business? How do you create a Social Media Marketing Plan for your business? “If Back to contents.

Social Media Marketing 306

Social Media Marketing Marketers Marketing User-Generated 306

Buffer Marketing

AUGUST 21, 2024

Meta Blueprint : for learning about the basics of digital marketing, Facebook, Instagram, and ads. 7 courses on building a social media marketing strategy This section is dedicated to courses that help you build a social media marketing strategy from scratch. Because of her 8+ years of business and marketing experience.

Social Media Marketing 115

Social Media Marketing Copywriting Price Marketers 115

SMA Marketing

FEBRUARY 6, 2025

As student recruitment and engagement strategies evolve, universities must embrace social media as a critical component of their digital marketing plans. For higher education institutions, a social media strategy isn’t just an option; it’s a necessity.

Education 52

Education Marketing Plan Digital Marketing Marketing 52

SMEI

MARCH 10, 2022

A marketing strategy is a plan of action that will help you achieve your business goals. Marketing strategies can be used to increase sales, get your product or service in front of motivated buyers, or boost your brand awareness. A great marketing plan will give you a sustainable competitive advantage.

Marketing Strategy 194

Marketing Strategy Marketers Marketing Direct Mail 194

Buffer Marketing

JULY 24, 2024

💡 Related reading : 6 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer 5: Use AI to refine your social media captions AI is a big part of work today everywhere and the digital marketing world is no exception.

Social Media Marketing 115

Social Media Marketing User-Generated Influencer Marketing Management 115

Marketing Insider Group

JANUARY 31, 2023

Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business. 7 Ways To Review Your Marketing Agency’s Capabilities A successful digital marketing strategy increases lead generation , sales revenue, brand awareness and website traffic.

Thought Leadership 140

Thought Leadership Marketers Marketing Digital Marketing 140

Buffer Marketing

SEPTEMBER 23, 2024

  With all that in mind, you’re far better off with a digital marketing plan and  social media calendar  with a unique posting schedule for each platform. For example, content posted on weekends tends to get less social media engagement, as does content posted in the middle of the night. 

Analytics 115

Analytics User-Generated Social Media Marketing Education 115

Marketing Insider Group

NOVEMBER 20, 2024

It’s a useful digital marketing tool because it offers a direct line to potential customers. Develop Your Paid Marketing Plan Avoiding common paid media mistakes helps you make the most of your advertising budget and achieve stronger results. Ahrefs reports that over 96.5%

Management 69

Management Advertising Advertisers Analytics 69

Hubspot Marketing

MAY 13, 2022

With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? We've put together this guide about marketing strategies to help you improve your digital presence and grow better. What is a digital marketing campaign?

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Sprout Social

JANUARY 30, 2025

Weve curated a list of 11 marketing leaders charging toward a new age of businessone with social positioned firmly at the center. Turn to this list when you need a fresh perspective on building a cutting edge marketing plan and real world examples of social-first strategy.

CMO 94

CMO Gen Z Thought Leadership Entertainment 94

Martech

JULY 8, 2022

Salary: $110,000 – $150,000 Conduct user and market research to build out business cases for new products and then turn those business opportunities into clearly defined product roadmaps and requirements. Get the daily newsletter digital marketers rely on. MarTech Program Specialist @ Federal Reserve Bank of Chicago (U.S.

User-Generated 127

User-Generated Digital Marketing Market Trends Market Research 127

Marketing Insider Group

DECEMBER 20, 2021

Effective digital marketing isn’t magic – it’s a science that involves tracking numbers, analyzing data, and measuring results. Defining the metrics that matter most is foundational to developing successful marketing campaigns. But digital marketers too often rely on base-level data like lead volume and website traffic.

Key Performance Indicator 144

Key Performance Indicator Whitepaper User-Generated Marketers 144

Vertical Response

AUGUST 25, 2024

Understanding what worked and what didn’t can help create a more effective marketing plan, maximizing sales and engagement. Effective holiday planning can foster customer loyalty and successful marketing outcomes. Reviewing past holiday campaigns allows you to refine strategies and learn from both successes and mistakes.

Marketing Strategy 105

Marketing Strategy Non-Profit Shipping Shoppers 105

Marketing Insider Group

DECEMBER 5, 2024

The objective is clear—leverage CRM data to enhance search engine rankings and craft targeted marketing plans. Centralized Marketing Dashboards CRM systems integrate seamlessly with digital marketing tools, creating a unified interface for campaign monitoring.

CRM 59

CRM Management SEO Transform 59

Martech

SEPTEMBER 13, 2023

Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content. Specific capabilities. He laid out a framework for governance: “Prioritising data privacy. No sharing of company or customer data with the models.

Finance 134

Finance Marketers Marketing Analytics 134

Sachs Marketing Group

AUGUST 8, 2022

On the bright side, we know homeowners intend to continue spending more on home improvement coming out of the crisis, meaning now is the perfect time to capitalize on a potentially growing market and invest in customer acquisition. . The most important thing is to identify your target market and figure out where they spend their time.

Customer 122

Customer Marketers Marketing SEO 122