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To drive continued success, it’s essential for businesses in all industries to future-proof their marketingstrategies to adapt to these emerging trends and changes. A Future-Proof MarketingPlan According to business management expert Peter Drucker , “The best way to predict the future is to create it.”
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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
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For instance, a product launch marketingplan might segment the audience by age, geographic location, or purchasing behavior to ensure the marketing message is highly targeted and effective. Developing a compelling campaign concept ensures that all elements of your marketing campaign are aligned and focused on a common goal.
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