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How Does Product Marketing Management Work?

OnPassive Marketing

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

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15 of the Best Social Media Marketing Courses to Take Today

Hubspot Marketing

Here are some of the best marketing courses you can sign up for right now, and yes, most of them are completely free and industry-recognized. Best Social Media Marketing Courses. Fundamentals of Digital Marketing. Price: Free Platform: Google Digital Garage Why it's great: SEO, Digital Certificate.

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10 Marketing Reports Everyone Working Online Should Read

Rock Content

It’s no surprise that digital marketing is constantly evolving and adapting to the trends that appeal to our target audiences. Through testing different approaches, marketers can get a sense of what works best for their demographics. State of B2B Product marketing 2015 | Regalix.

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Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts

Hubspot Marketing

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Product Launch Tips.

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Know your prospects pain points.

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18 Best Free Microsoft Excel Templates for Marketing & Sales

Hubspot Marketing

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. eCommerce Planning Kit. Planning ahead can save you time and heartache later. Making them from scratch can be especially intimidating. Sales Excel Templates.

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Unlock Email Campaign Potential: Proven Strategies for 2025

Litmus

You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. Having an actionable plan with clearly defined goals is key to sending emails on time. Does that sound familiar?