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How to START building a modern digital marketing plan

Search Engine Land

It’s crucial to have a clear plan linked to your strategy so you don’t get distracted by new trends like AI or ignore changes and fall behind. While “plan” may sound boring, it’s essential for a solid digital strategy. Strategy The first phase of START planning is strategy.

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4 Ways to Improve Digital Marketing With Donor Data

Marketing Insider Group

Nonprofits are investing more time and resources into digital marketing avenues than ever before. According to the 2024 M+R Benchmarks report , nonprofits invested 13% more in digital advertising in 2023 than in 2022. However, your digital marketing plan is only as powerful as the data you collect to inform your decisions.

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6 steps to AI-driven budgeting and forecasting for digital marketing

Search Engine Land

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. This article covers how to leverage AI with the right data to come up with forecasting and budgeting prioritization, specifically for digital marketing efforts. AI is a key driver for transformation.

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Topical Map for Digital Marketing Niches

Calvyn Lee Blog

Creating a topical map for digital marketing niches, or for your Digital Marketing agency’s website is a strategic approach to organize content, improve user experience, and enhance search engine visibility. For SEO, sub-topics could include on-page optimization, backlink building, keyword research, etc.

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How to Determine Your Internet Marketing Plan Based on Your Revenue Goals

Hubspot Marketing

Revenue generated from online marketing justifies why we include online channels in our marketing efforts. Some companies use revenue as a jumping-off point to build their marketing plans. How then, do marketers come up with a winning online marketing strategy that directly ties to their revenue goals?

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Marketers Plan to Increase Investments into SEO This Year, Report Finds

Rock Content

It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Search Engine Optimization (SEO). So in this article I will cover this topic bringing data and insights from the State of Marketing Report 2023. SEO can not be considered a single tactic or action.

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21 Day Digital Marketing Challenge

Neil Patel

How confident do you feel about your digital marketing strategy? If you aren’t seeing the results you hoped for, this guide will walk you through a 21 day digital marketing challenge that will help you reach your digital marketing goals. A Digital Marketing 21 Day Challenge.