Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. His post covers everything from Facebook ads to internet marketing.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Search Engine Land

DECEMBER 12, 2023

A new report from Deloitte Digital illuminates the escalating challenges content marketers face, and how forward-thinking brands are generating eye-opening results from generative artificial intelligence. as often as companies with no plans to use GenAI. Learn more about how GenAI is fueling a content marketing innovation.

Digital Marketing 97

Digital Marketing Content Marketing User-Generated Marketing 97

Rock Content

MAY 8, 2016

A case study on McGladrey shows that stepping back and re-defining the purpose of your content can have a significant impact on your content marketing success. One of the most important components of a solid content marketing plan is audience profiling. Understand your audience. Create a calendar.

Marketing Plan 75

Marketing Plan Content Marketing B2C Whitepaper 75

Trade Press Services Newsletter

JANUARY 4, 2024

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Just as a captain needs to define a clear course for a successful journey, your business requires a well-defined marketing plan to navigate a competitive marketplace.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Marketing Insider Group

DECEMBER 20, 2021

Effective digital marketing isn’t magic – it’s a science that involves tracking numbers, analyzing data, and measuring results. Defining the metrics that matter most is foundational to developing successful marketing campaigns. But digital marketers too often rely on base-level data like lead volume and website traffic.

Key Performance Indicator 144

Key Performance Indicator Whitepaper User-Generated Marketing 144

Hootsuite

OCTOBER 18, 2024

Your social media marketing strategy should also list all of your existing and planned social media accounts along with goals specific to each platform you’re active on. These goals should align with your business’s larger digital marketing strategy. It’s not in the strategy, Linda!

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketing Marketers 109

Search Engine Land

OCTOBER 26, 2023

According to a recent Forrester study, 65% of marketers plan to increase spend on CJO platforms in the next year. Visit Digital Marketing Depot to download Customer Journey Orchestration Platforms: A Marketer’s Guide and learn how to connect journeys, increase loyalty, and drive growth.

Customer Journey 73

Customer Journey Digital Marketing Customer Marketing 73

Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. It can include 140 character tweets, photos, brief product updates or FAQs.

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Social Media Marketing 85

Rock Content

JUNE 30, 2020

Here are some tips and examples that you can integrate into your Digital Marketing plan. Have you ever thought that you can transform white papers and ebooks into an interactive experience for your users? Data shows that interactive content increase the time users spend on your website. Interactive ebooks.

Whitepaper 106

Whitepaper eBook Transform User-Generated 106

SMA Marketing

APRIL 20, 2023

While many assume content marketing refers to creating a piece of content for websites or publishing a blog, there is much more that encompasses the totality of this communication medium. The best way to leverage content marketing for your advertising and marketing goals is to incorporate a variety of content into your strategy.

Content Marketing 98

Content Marketing Whitepaper Marketing Marketers 98

SocialPilot

MARCH 26, 2025

You can publish blogs, white papers, or case studies demonstrating your expertise. With a strategic digital marketing plan, you can create experiences that resonate with your audience and spark conversations, thereby, improving your brand’s share of voice. So, get started!

PR 45

PR Whitepaper User-Generated Advertising 45

Adobe Experience Cloud Blog

JANUARY 7, 2015

Targeting your audience effectively is crucial to your entire marketing plan. According to AdAge, 40% of the average marketer’s budget is wasted. One of the biggest ways to cut down on marketing budget waste is to stop wasting resources on unutilized platforms. Digital Marketing b2b'

Transform 134

Transform Whitepaper Thought Leadership User-Generated 134

Adobe Experience Cloud Blog

AUGUST 3, 2018

As a result, 50% of marketers plan to increase their retargeting budget in the next 6 months, and 20% have a dedicated budget for it. In this blog, we’ll take stock of the digital marketing landscape in 2018, discuss what’s changed and what’s new, and see where you should be investing your energy.

Whitepaper 94

Whitepaper eBook Thought Leadership Energy 94

Marketing Insider Group

DECEMBER 1, 2010

So What’s Hot in B2B Marketing (based on popularity from the B2B Marketing Insider Blog)? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Rose Dec 1 2010 Lots of good points here, Michael.

Transform 92

Transform Whitepaper Telemarketing B2C 92

Martech

APRIL 26, 2022

You’ve heard about the results companies are getting with account-based marketing (ABM) and you want to know what it will take to make it work for you. Like any digital marketing campaign, the cost of running ABM campaigns consists of multiple components with multiple line items within each component.

Whitepaper 98

Whitepaper Price SEO Digital Marketing 98

Rock Content

JUNE 10, 2020

So why don’t we go a little deeper into this subject, which can be so important for the success of your Digital Marketing planning. As we’ve seen above, generating leads is a common goal among companies that decide to invest in different Digital Marketing strategies. White papers.

Whitepaper 72

Whitepaper User-Generated eBook Transform 72

Duct Tape Marketing

AUGUST 29, 2013

Content Marketing for Brand Engagement and Demand Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is David Capece – Enjoy!

Content Marketing 77

Content Marketing Thought Leadership Branding Whitepaper 77

Marketing Insider Group

OCTOBER 25, 2021

In addition to personalized marketing messages, find ways to listen and respond to their questions. Coordinate your digital marketing team with your sales and customer service teams to deliver quality throughout their experience. In other words, you need to consider CX in every aspect of your marketing strategy.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

JUNE 29, 2010

In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Sometimes, inbound demand generation isn’t enough to fill our funnels. And so we turn to good old-fashioned cold calling to drive leads, identify new contacts or even clean our lists.

Telemarketing 93

Telemarketing Inbound Marketing Customer loyalty Whitepaper 93

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Sachs Marketing Group

JUNE 21, 2023

Digital marketing is the knight in shining armor for increasing brand awareness. By utilizing strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing, you can reach a larger audience and make a lasting impression. What Is Brand Awareness in Digital Marketing?

Digital Marketing 52

Digital Marketing Branding Transform Marketing 52

Marketing Insider Group

DECEMBER 1, 2021

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Brands Go Niche with Content. That’s just not how things work anymore.

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Marketing Insider Group

JUNE 3, 2010

Use the key insights from your surveys to create whitepapers on the top pain points. Remember the tip from yesterday about surveying and interviewing your customers? Videotape your interview and post it online. You don’t need to sell your solution if you can engage your prospects and demonstrate that you understand their needs.

Content Marketing 91

Content Marketing Telemarketing Inbound Marketing Customer loyalty 91

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Scoop.it!

JANUARY 3, 2023

They are an essential part of marketing plans for SaaS , eCommerce, or any other type of business. A customer journey map is essential for your digital marketing strategy, especially if you are a SaaS, e-commerce, or B2B heavily reliant on online marketing channels. Define Your Buyer Persona.

Customer Journey 108

Customer Journey Whitepaper SEO eBook 108

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. One trick is to compile a list of all the best content from previous campaigns that you already have on hand. Make sure you cover each buying stage.

Telemarketing 85

Telemarketing Inbound Marketing Customer loyalty Whitepaper 85

Neil Patel

OCTOBER 23, 2020

How to Identify and Hire the Best Specialized Marketing Agency for Your Company? Before signing up for an agency, ask yourself the following questions: Is your company generating sufficient marketing leads? Are all your marketing plan elements being carried out efficiently? Does your current budget allow it?

Marketing 112

Marketing Marketers Inbound Marketing Advertising 112

Rock Content

AUGUST 25, 2023

Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale. Fortunately, creating a B2B content marketing plan is not rocket science. Define Your Target Audience As with all good marketing plans, you must define your target audience.

Whitepaper 52

Whitepaper Marketing Strategy Content Marketing B2C 52

Hootsuite

MAY 23, 2023

Cheesy jokes aside, this list of digital content creation tools is a must-have for your digital marketing toolbox. You’ll find a range of solutions, from the nuts and bolts that solopreneurs and small marketing teams need to the heavy-duty equipment that keeps large corporations running smoothly. We got you.

Price 133

Price User-Generated Whitepaper Social Media Marketing 133

Marketing Insider Group

AUGUST 12, 2010

Read: Trade show leads, Whitepaper downloads etc, etc) Alternatively, my recommendation for my clients is go where their buyers are and develop a demand generation program (not lead gen) where you engage potential prospects throughout the whole decision making process and always be present. In fact in the long run it costs a lot more.

Telemarketing 94

Telemarketing Customer loyalty Marketing Marketers 94

Rock Content

SEPTEMBER 14, 2017

Of course, both of these are good to pursue to help differentiate ourselves within content marketing. Whitepaper: 7 steps to optimize your content marketing. The process usually looks like this: Here’s something that happened to me in real life; let’s blog about it and then tie it back to marketing.

Content Marketing 69

Content Marketing Whitepaper Marketing Marketers 69

Marketing Insider Group

JULY 19, 2010

Some people prefer whitepapers, demo’s, trial offers, benchmarking studies, so we must be sure we have these ready as it will aid us in increasing our lead count and subsequent ROI. The representative needs to have many assets at the ready, as people like to view products or services in various ways.

Telemarketing 88

Telemarketing Inbound Marketing Customer loyalty Whitepaper 88

Marketing Insider Group

SEPTEMBER 30, 2010

Gather Sales’ Marketplace Insights: which starts with information gathering and ends with sales validation of any marketing plan. I would add that the first meeting for any new marketing person is to sit down with the head of sales and ask “what do you need?” These are all great tips. First, I did their job for 1 day per month.

Marketing 96

Marketing Marketers Manufacturing Telemarketing 96

Hootsuite

OCTOBER 21, 2020

Leverage market research, internal expertise, and other resources to create blog posts, whitepapers, webinars and other content to share on social media. The company’s marketing shows off what its tools can do and offers insights that customers may find valuable.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Rock Content

APRIL 21, 2020

If you’re keeping up with the essentials on digital marketing, you’re probably familiar with the concept of customer journey and the different stages it involves. Any type of content you share should come with a plan. The customer journey itself is part of a bigger marketing plan , after all.

Whitepaper 52

Whitepaper Customer Journey Entertainment User-Generated 52

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Consider Account-Based Marketing. Being Top-Heavy. You’re right.

Marketing Strategy 11

Marketing Strategy Marketing Marketers Whitepaper 11