The CMO Survey

SEPTEMBER 14, 2021

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.

Digital Marketing 130

Digital Marketing Transform CMO Marketing 130

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital.

Digital Marketing 126

Digital Marketing SEO Marketing Marketers 126

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete.

Marketing Mix 129

Marketing Mix Global Marketing PR Thought Leadership 129

Martech

JANUARY 13, 2022

What’s more, enterprise-level platforms take these functions to new heights with extensive auditing and analysis of page performance, making it easier to find key areas needing improvement. SEO has remained one of the key foundations of digital marketing for years. Why we care.

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Marketing Insider Group

NOVEMBER 6, 2023

This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. What Is Performance Marketing?

Performance Marketing 83

Performance Marketing Transform Marketing Marketers 83

Digital Marketer

MAY 2, 2022

There’s important information hidden in the metrics that will help direct your digital marketing strategy. The marketing analytics data you collect leads directly to analysis of the problem. What I will show you in this article is a number of examples from a variety of digital marketing projects.

Digital Marketing 109

Digital Marketing Analytics Marketing Marketers 109

Martech

OCTOBER 24, 2022

What is the most common aspect of accessibility that digital marketers forget? Marketers are focused on able-bodied target markets and SEO and less inclined to consider how people access content. Are there any tools or websites you’d recommend to help digital marketers evaluate/test their campaigns prior to launch?

Digital Marketing 107

Digital Marketing Marketing Marketers Promotion 107

Neil Patel

DECEMBER 15, 2021

What’s the one thing you want from any digital marketing campaign? Whether it’s ad click-throughs or increased sales, every successful marketer has a performance goal in mind. Sometimes, marketing fails , and you’re left paying for a campaign that didn’t deliver. What Is Performance-Based Marketing?

Marketing 134

Marketing Marketers Performance Marketing Digital Marketing 134

Sprout Social

JANUARY 30, 2025

Kaplan has shared in many interviews that he believes in balancing brand and performance marketing , and its clear the team is using that as a launch pad to unleash more brand building. Montgomery champions approaching social like a user instead of a brand, a strategy that seems to be paying off.

CMO 94

CMO Gen Z Thought Leadership Entertainment 94

Martech

DECEMBER 21, 2021

Many brands know marketing ops is an important piece of any campaign, but not all know how to orchestrate them effectively with high-level strategies. For instance, enterprise marketing teams spend 80% of their time on marketing ops, with only 20% used for marketing strategy, according to McKinsey.

CRM 121

CRM Marketing Marketers Performance Marketing 121

Customers.ai

OCTOBER 17, 2023

The best digital marketing agency tools are built to scale, will impress your clients, and win you new business. Two of the most reported challenges for marketing agencies are finding services to offer that differentiate themselves from the competition and adopting new marketing technologies to gain a competitive advantage.

Digital Marketing 52

Digital Marketing Marketing Marketers Analytics 52

Litmus

MARCH 15, 2024

While we’ll certainly miss the heyday of third-party cookies and their wealth of behavioral data, we can use this tectonic shift as an opportunity to accelerate digital transformation through a blend of innovative and time-tested marketing strategies. What happens when marketers lose third-party cookies?

Law 110

Law Transform Marketing Mix Marketing Strategy 110

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. By integrating CTV ads with these strategies, brands can reach a wider audience and increase brand visibility across multiple channels. billion in 2024.

Shoppers 105

Shoppers Customer loyalty Advertising Advertisers 105

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 11

Marketing Strategy Marketing Marketers Whitepaper 11

Marketing Insider Group

SEPTEMBER 9, 2020

How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits.

Thought Leadership 128

Thought Leadership Customer Acquisition Key Performance Indicator Price 128

Litmus

APRIL 6, 2021

While we’ll certainly miss the heyday of 3P cookies and their wealth of behavioral data, we can use this tectonic shift as an opportunity to accelerate digital transformation through a blend of innovative and time-tested marketing strategies. Here are some things your team can do now to set yourself up for success.

Transform 110

Transform Marketing Mix Performance Marketing Advertising 110

Rock Content

MAY 5, 2020

Specifically, the goal was to collect major content strategy trends and dynamics — no tactical stuff, no Tik Tok, no VR and 5G, no “spectacular Snapchat marketing strategies”. That was an easy task, considering the time I spent advising clients and listening to their stories of marketing and innovation.

Manufacturing 124

Manufacturing Food Promotion Education 124

Marketing Insider Group

JANUARY 10, 2022

Hosted by the same company as MarTech ( Third Door Media ) SMX events are all about the largest and most effective digital marketing channel — search. At SMX events you’ll hear from experts about how to drive traffic and conversions through SEO, PPC/SEM, analytics, content marketing , CRO, technical SEO, and more.

Non-Profit 141

Non-Profit Marketing Marketers SEO 141

The CMO Survey

FEBRUARY 26, 2020

Marketing budget as a percentage of firm budget remains steady at 11.3%, while marketing budget as a percent of firm revenues rises to 8.6%–a Growth in digital marketing spending remains very robust with a 13% increase expected in the next year—a pace that has been maintained over the last decade. to 30%) from last year.

CMO 130

CMO Retail Price New Markets 130

Martech

APRIL 25, 2022

With so much potential, marketers would be wise to get their ABM programs right. “Having an effective implementation of an ABM strategy can do wonders for your business,” Haeri said. Get the daily newsletter digital marketers rely on. Why use CTV in your ABM strategy? Processing.Please wait. What it is.

Direct Mail 109

Direct Mail Customer Acquisition User-Generated B2C 109

Martech

NOVEMBER 16, 2022

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. Getting it right either internally or with a link-building partner can catapult your SEO performance. If your business relies on SEO traffic, ongoing link earning should be a cornerstone of your digital marketing strategy.

Real Estate 117

Real Estate Marketing Marketers SEO 117

Martech

JULY 18, 2023

And with CTV’s robust audience targeting capabilities, advertisers can serve ads to specific viewers and get real-time, customizable feedback on performance and the success of their campaigns. Leveraging your digital marketing skill set for CTV Still nervous about slotting CTV into your ad mix?

Advertising 98

Advertising Advertisers Marketing Mix Price 98

Bannerflow

APRIL 16, 2020

Therefore, in this article, we have set out to answer your questions surrounding personalisation: The definition of personalisation in digital marketing. The definition of personalisation in digital advertising. At its core, personalisation in digital marketing means serving the right ad, to the right person, at the right time.

Advertising 98

Advertising Advertisers Fashion CRM 98

Search Engine Land

JULY 11, 2023

Cracking the code to achieve marketing success has always been challenging for marketers and SEOs. We often find ourselves immersed in established digital marketing tactics, only to discover that they don’t always hold the key to growth in today’s fiercely competitive landscape. What are market types?

SEO 72

SEO Non-Profit Price Marketing 72

Neil Patel

AUGUST 28, 2020

Finally, we looked away from digital marketing generalists who do everything under the sun for a quick buck. And we put this belief to work by partnering with forward-thinking companies to develop SEO-focused content, performance-based digital marketing strategies and programs that get the attention it deserves.

SEO 144

SEO eCommerce Thought Leadership Communications 144

Customers.ai

FEBRUARY 7, 2024

Aslam’s expertise isn’t just limited to Google Ads; he’s a digital marketing virtuoso, having co-founded Driven Mastermind and Nido Marketing, and co-authored “You vs Google,” a number one Amazon bestseller.

Transform 86

Transform eCommerce Non-Profit Advertising 86

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Consider Account-Based Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Rock Content

DECEMBER 14, 2023

This article will discuss formulating your B2B SEO strategy for success in the new year. The Crucial Distinction: B2B SEO vs. B2C SEO SEO is the crux of all digital marketing, but how is it different between B2B and B2C companies? Both SEO strategies strive to result in purchases, but B2B buying is more complex.

SEO 94

SEO Whitepaper B2C eBook 94

Bannerflow

NOVEMBER 24, 2020

How have your digital marketing processes changed? Mads Cramer, Global Head of Brand, Content and Design at Saxo Bank: To simplify our digital advertising, we decided to divide our internet advertising into two main areas, one being Facebook, the other being Google.

Transform 98

Transform Advertising Advertisers Finance 98

Search Engine Land

JULY 18, 2023

And with CTV’s robust audience targeting capabilities, advertisers can serve ads to specific viewers and get real-time, customizable feedback on performance and the success of their campaigns. Leveraging your digital marketing skill set for CTV Still nervous about slotting CTV into your ad mix?

Marketing Mix 89

Marketing Mix Advertising Advertisers Price 89

Martech

MAY 26, 2022

Way too often, the people setting the marketing strategy and the designers, copywriters, social media specialists and others don’t have a seat at the adult table. Get the daily newsletter digital marketers rely on. Processing.Please wait. The Guidepoint.

Finance 108

Finance Copywriting Marketing Marketers 108

Martech

MAY 27, 2022

in the overall marketing budget and a 16.2% increase in digital marketing spending, we can see a trend of increasing reliance on digital advertising channels over traditional advertising options. The post Why we care about advertising: A marketer’s guide appeared first on MarTech.

Advertising 115

Advertising Advertisers Transform Customer Acquisition 115

Martech

MAY 6, 2022

These new platforms enable digital marketers to better connect with their target audiences. Other emerging platforms — like Twitch and Discord — are becoming increasingly popular, making them ideal tools to include in your marketing strategy. Get the daily newsletter digital marketers rely on.

Social Media Marketing 111

Social Media Marketing Non-Profit User-Generated Transform 111

AWeber

MAY 22, 2024

Landing pages encourage visitors to take only one specific action, such as: Subscribe to your newsletter Schedule a consultation Purchase a product Signup for a service Converting visitors to subscribers, customers, or clients, through the use of a landing page, is a key element of successful digital marketing strategies.

Whitepaper 94

Whitepaper Copywriting User-Generated Promotion 94

DIY Marketers

OCTOBER 20, 2022

A performance marketing agency relies on data, and the inability to track performance can quickly render a marketing campaign ineffective. We had a heavy presence on Facebook but since that was implemented we’ve changed marketing strategies to massive success. Consider Third Party Partnerships.

Marketing 108

Marketing Marketers CRM Law 108

Hubspot Marketing

DECEMBER 13, 2023

Many inbound marketing agencies recommend using them to drive traffic to free or low-cost resources and generate leads. Content Marketing Content marketing is a cornerstone of inbound marketing strategies. Social Media Marketing Social media marketing isn’t just about pushing content out to customers.

Inbound Marketing 106

Inbound Marketing PR Manufacturing Marketing 106