Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Buffer Marketing

OCTOBER 28, 2024

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Ultimately, you'll want to differentiate your social media marketing strategy from your competitors', so you don't want to copy them.

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. What are your objectives?

Marketing Strategy 194

Marketing Strategy Marketing Marketers Direct Mail 194

Marketing Insider Group

OCTOBER 6, 2021

Digital marketers must contend with an all-new, promising marketing platform being released every few months. It often seems as though marketers don’t even get sufficient time to evaluate the various merits and tradeoffs associated with one new platform before something else comes along to supplant it.

Digital Marketing 143

Digital Marketing Marketing Strategy Marketing Marketers 143

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Adaptability in a Fast-Changing Digital Environment The only constant in digital marketing is change.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Marketing Insider Group

NOVEMBER 8, 2021

Is your marketing strategy falling short of its goals? Are there marketing tactics you want to try but can’t seem to find time for? If you answered yes to any of these questions, it might be time for your company to hire an outside digital marketing service. Not sure if you need a digital marketing service?

Digital Marketing 145

Digital Marketing Marketing Marketers Marketing Strategy 145

Duct Tape Marketing

FEBRUARY 26, 2025

The Zero-Click Internet: What It Means for Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Rand Fishkin In this episode of the Duct Tape Marketing Podcast , I interviewed Rand Fishkin, co-founder and CEO of SparkToro, an audience research software company.

Marketing Strategy 76

Marketing Strategy Food SEO Marketing 76

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.

Transform 131

Transform User-Generated SEO Law 131

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? What Is B2B Digital Marketing? Why Is B2B Digital Marketing Important?

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Kuno Creative

JANUARY 24, 2025

For years, Google placed an emphasis on website and page speed as a major ranking factor toward search engine optimization. This was top of mind for digital marketing strategy for a long time! So, we completely understand why so many clients come to us concerned about page speed alerts and their SEO taking a hit.

SEO 96

SEO Digital Marketing Marketing Strategy Place 96

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Mastering these four elements is what separates good marketing from great marketing. Absolutely.

Price 112

Price Real Estate Promotion Food 112

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketing Marketers 145

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024.

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125

Hubspot Marketing

NOVEMBER 14, 2024

For our purposes, BTL marketing tactics will include: Direct mail Email marketing Trade shows and events Location-specific promotions Targeted online outreach While traditional BTL marketing relies on a physical component, the internet’s reach is inescapable. With all these pieces in place, you can start running your campaign.

Direct Mail 126

Direct Mail Marketing Marketers Email Marketing 126

Martech

JULY 30, 2024

As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing. Are you getting the most from your stack?

Transform 109

Transform User-Generated SEO Digital Marketing 109

Hubspot Marketing

NOVEMBER 15, 2024

Table of Contents What is holistic marketing? Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. What does holistic marketing look like in practice?

CMO 127

CMO Traditional Marketing Communications Marketing 127

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? But when you're growing a business, this ever-changing digital landscape can quickly become an overwhelming one. We've put together this guide about marketing strategies to help you improve your digital presence and grow better.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Martech

JULY 18, 2022

In the world of digital marketing, there are many “Jacks-of-all-trades.” Over the last 10 years, as the industry evolved alongside the evolution of the internet, the web, and digital apps, there has been a growing and positive trend to do a way with the “Jacks-of-all-trades“(and masters of none) and engage specialists instead.

Digital Marketing 129

Digital Marketing Marketing Marketers Analytics 129

Martech

OCTOBER 16, 2024

The editorial and conference teams will remain in place as part of Semrush. While many marketers see Semrush as a software provider, it’s also a martech platform, offering tools that go beyond software to enhance marketing strategies. Most of the changes will affect those of us behind the scenes on the MarTech team.

Law 126

Law Education Digital Marketing SEO 126

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

Digital Marketing 110

Digital Marketing Gen Z Manufacturing Customer Journey 110

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. AI-powered automatic reply suggestions also pose a challenge for marketers.

Email Marketing 113

Email Marketing Copywriting User-Generated Promotion 113

Sprout Social

MAY 19, 2022

The Facebook pixel—recently renamed the Meta pixel —is a small piece of JavaScript of code that you can place on your website. . Refine and optimize your Facebook marketing strategy. Marketers use Facebook pixels to improve their Facebook ad targeting and optimize their Facebook advertising strategy.

Digital Marketing 143

Digital Marketing Advertisers Advertising Marketing 143

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. It’s a great marketing strategy for building trust.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Search Engine Land

JULY 15, 2024

On the other hand, my agency works with businesses on SEO and digital marketing, so we tend to publish content that helps people improve their SEO. We mainly talk to business owners and in-house SEOs who need help with more technical or heavy-duty strategies. It is your content that is at the right place and at the right time.

SEO 98

SEO Content Marketing Entertainment PR 98

Martech

JULY 10, 2024

I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on social. Let’s roll up our sleeves and look at a few real-world examples, shall we?

User-Generated 126

User-Generated Social Media Marketing Marketing Marketers 126

Martech

JANUARY 13, 2022

The key is to pick solutions that align with your organization’s goals and give you full control over their deployment: “There are additional risk mechanisms that can be put in place to ensure you don’t release bad code that will result in large traffic losses, ultimately driving down revenue across your critical web pages,” said Dunham.

Marketing Strategy 144

Marketing Strategy Transform SEO Education 144

Exposure Ninja

APRIL 17, 2023

At the start of 2023, we surveyed 97 small to medium-sized businesses to find out how they’re feeling about digital marketing — what their priorities are, what’s been working for them, what hasn’t been so successful, what they think about AI marketing, shoppable video platforms and more. You’re welcome.

Digital Marketing 130

Digital Marketing Marketing Marketers User-Generated 130

Hootsuite

NOVEMBER 7, 2024

That, in turn, increases the amount that you can afford to spend on customer acquisition and increases the ROI of your social marketing strategy. Of course, as social marketers know, relationship-building is where digital marketing truly shines. Brand loyalty increases your lifetime customer value.

Branding 118

Branding Customer loyalty User-Generated Promotion 118

Martech

OCTOBER 16, 2024

The CMO’s attribution dilemma If you’re a CMO, chances are you’re laser-focused on delivering results and spending most of your marketing budget on digital channels. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​.

Retail 117

Retail CMO Customer Journey Shoppers 117

Martech

SEPTEMBER 24, 2024

But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution. The cornerstone of that solution is email marketing. Dig deeper: Email marketing strategy: A marketer’s guide 2. You can send a bad email and still make money.

CMO 122

CMO Email Marketing Influencer Marketing Promotion 122

Marketing Insider Group

JANUARY 8, 2025

This article explores how native advertising is changing digital marketing and delivering measurable results for businesses of all sizes. Native ads also complement broader marketing strategies, amplifying their overall impact while building a cohesive brand presence. Popular options include social media platforms (e.g.,

Advertisers 114

Advertisers Advertising Promotion Entertainment 114

Scoop.it!

OCTOBER 24, 2024

Content marketing is an increasingly vital digital marketing strategy for law firms to attract new leads, establish authority and brand awareness, and widen the client base. However, the positive rewards can be reaped with more vital credibility, greater market visibility, and a heavier caseload.

Law 106

Law Content Marketing Education Marketing 106

Orbit Media Studios

OCTOBER 30, 2024

And long before AI came along, marketers who focused solely on marketing through algorithms (social and search) were easily disrupted. The best marketing strategies may leverage social and search, but they also focus on relationship-focused channels, such as email marketing, referral partners, events and webinars.

SEO 107

SEO Branding User-Generated PR 107

Buffer Marketing

AUGUST 21, 2024

Meta Blueprint : for learning about the basics of digital marketing, Facebook, Instagram, and ads. 7 courses on building a social media marketing strategy This section is dedicated to courses that help you build a social media marketing strategy from scratch.

Social Media Marketing 115

Social Media Marketing Copywriting Price Marketing 115