Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Email marketing. Social media marketing.

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Digital Marketing Traditional Marketing Social Media Marketing Marketing 174

Hubspot Marketing

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. Keep reading to learn the 12 critical tips HubSpotters want you to know before you implement or refine your own digital strategy.

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Digital Marketing Thought Leadership Marketing Marketers 145

Adobe Experience Cloud Blog

JANUARY 17, 2017

Simply put, without engagement, a key component of your marketing strategy will be missing: your audience. How do successful content marketers engage in today’s information age? Their audience is digital marketers, but each post clearly speaks to a specific persona: social media marketers, search engine marketers, etc.

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Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024.

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Marketing Insider Group

OCTOBER 21, 2020

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. However, growing your small business in the digital landscape isn’t easy. The right strategy combination—search engine optimization, social media, etc.—will

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Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless. How’s Your Digital Marketing Game? So how do you keep up with the times?

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Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Digital Marketing Costs Less.

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Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals and challenges – every business has them. The goals we’ve set for our Digital Marketing programs also change constantly, depending on internal and external factors. Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. Key Takeaways.

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Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

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Martech

DECEMBER 23, 2024

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable.

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Neil Patel

OCTOBER 25, 2020

But should you build your own in-house marketing team or hire an agency partner? The Benefits of Working With a Digital Marketing Agency. Digital agencies are companies that help other businesses perform a specific function such as marketing, development, or design. Scaling a business isn’t easy.

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Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Top B2B Digital Marketing Trends for 2021. Thought Leadership.

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Adobe Experience Cloud Blog

JANUARY 11, 2017

Author: Mike Tomita Let’s face it, even the savviest marketing teams sometimes don’t have the bandwidth to take on digital marketing , which is a strategy in itself. There are many reasons to consider hiring a digital marketing agency. At its core, digital marketing is a series of trial and error tasks.

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Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

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Adobe Experience Cloud Blog

JUNE 17, 2015

Author: Jamie Lewis Engagement marketing is a marketing strategy where marketers create meaningful interactions with people throughout their customer journey. This type of relationship building is important in today’s fast-moving and quickly-changing digital marketing landscape.

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Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Additionally, collaborating with creators allows for more authentic content creation and thought leadership, which resonates better with buyers who crave authenticity in their journey. Get MarTech! In your inbox.

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Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. We want to diversify how we reach this market and go beyond search and other digital marketing channels.

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Sprout Social

NOVEMBER 2, 2021

By experimenting with a TikTok marketing strategy we’re poised to be an early leader and a source of data, inspiration and thought leadership within our industry. Dive into Sprout’s testing approach, results and top takeaways for other marketers hoping to launch their brand’s TikTok channel.

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Marketing Strategy Key Performance Indicator Thought Leadership Social Media Marketing 138

Adobe Experience Cloud Blog

DECEMBER 7, 2017

You can use soft metrics like impressions, engagement, and visitors which are essential for shaping your marketing strategy into a winning game plan. Back-end metrics like pipeline and revenue show you not only how your marketing efforts have been hitting the company card but also how much revenue you’re receiving in return.

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Adobe Experience Cloud Blog

AUGUST 1, 2016

Author: Nick Westergaard Digital marketing isn’t going anywhere. However, new technologies bring about constant shifts, making it hard to keep up without the right strategy. As marketing continues to change, we have to come up with smarter systems for getting the work done.

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Adobe Experience Cloud Blog

JULY 21, 2016

However, if you’re a digital marketer , your mistakes might be seen by hundreds of thousands (even millions!) Hopefully, I can spare you some heartburn and heartache by helping you avoid some of the biggest and most common mistakes in the world of digital marketing. Those are some tough lessons. Analysis Paralysis.

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Digital Marketing Thought Leadership Social Media Marketing Marketing 98

Adobe Experience Cloud Blog

JULY 25, 2016

Author: Ashika Balani With rapidly evolving digital marketing and the proliferation of devices, marketers are faced with the challenge of staying ahead, or simply keeping up, when it comes to capturing and keeping their audience’s attention. Ready to take your mobile marketing to the next level? How can they do it?

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eBook Marketing Strategy Thought Leadership Customer Journey 104

Adobe Experience Cloud Blog

JULY 9, 2018

But, just like life, what you get from email marketing depends on what you put into it. The best way to maximize your gains is to pair a great marketing automation system with a robust email marketing strategy that reflects your customers’ needs and the buyer journey. Personalized and Segmented Emails. Drip Campaigns.

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Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide.

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Hootsuite

DECEMBER 4, 2024

This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top C-suite executives… It’s important to read the room — even if the room isn’t a physical space. That’s where understanding your audience comes into play.

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Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

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Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. In the realm of digital marketing , stagnation is not an option. In the realm of digital marketing , stagnation is not an option.

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Digital Marketing Market Trends User-Generated Transform 98

Hubspot Marketing

NOVEMBER 19, 2024

And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Digital Marketing Analysis Review publicly available information online about your industry, competitors, and potential buyers.

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SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Social Media Marketing + Michael A. Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Are you ready?

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Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

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Marketing Insider Group

MARCH 23, 2020

Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content. Thought leadership. Today, we average one digital marketing strategy project each month. For me that includes: Content Marketing articles 1x per week.

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Orbit Media Studios

OCTOBER 30, 2024

They publish thought leadership content and earn a following. These marketers may use AI, but they’ll use it to make better things, not more things. And long before AI came along, marketers who focused solely on marketing through algorithms (social and search) were easily disrupted. They do things differently.

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Sachs Marketing Group

JANUARY 30, 2023

The legal industry has been slow to adopt digital marketing strategies compared to other sectors, but the trend is changing rapidly. Digital marketing can help law firms reach potential clients, increase brand awareness, and improve their reputation.

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Law Digital Marketing Whitepaper User-Generated 92

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks.

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Digital Marketing Social Media Marketing Marketing Mix Thought Leadership 83

Sprout Social

JANUARY 30, 2025

She regularly shares highlights from her teams latest marketing campaigns on LinkedInfrom IRL events to billboard campaigns to influencer partnerships. Stay connected with Berland by following her on the platform and reading her thought leadership features.

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Marketing Insider Group

AUGUST 31, 2020

B2B buyers often jump from casual reader to hot lead before a company’s marketing or sales team knows they exist. B2Bs should create an empowering digital marketing experience focused on human conversations and relevant content. Revamp Your Thought Leadership Content. Thought leadership is: Authoritative.

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Sachs Marketing Group

JULY 21, 2023

Creating effective B2B digital marketing strategies is crucial as it allows businesses to reach their target audience in a competitive digital landscape. These strategies help increase visibility, attract quality leads, nurture relationships, and drive conversions. What is B2B digital marketing?

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