Marketing Insider Group

OCTOBER 21, 2020

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. However, growing your small business in the digital landscape isn’t easy. The right strategy combination—search engine optimization, social media, etc.—will

Marketing Strategy 145

Marketing Strategy Whitepaper Thought Leadership User-Generated 145

Hubspot Marketing

NOVEMBER 30, 2022

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Martech

MARCH 27, 2024

Whether you’re looking to craft engaging content, analyze data, or manage potential crises, this guide will help you harness the potential of AI to take your marketing efforts to the next level. The post 10 ChatGPT prompts for digital marketers appeared first on MarTech.

Digital Marketing 119

Digital Marketing Marketers Marketing SEO 119

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. An enterprise tech company launching a new AI product might want to partner with an influencer to collaborate in creating a video series or a white paper. Reaching buyers today is difficult. Get MarTech!

Marketing Strategy 143

Marketing Strategy Whitepaper Key Performance Indicator Analytics 143

Adobe Experience Cloud Blog

JANUARY 17, 2017

Simply put, without engagement, a key component of your marketing strategy will be missing: your audience. How do successful content marketers engage in today’s information age? Their audience is digital marketers, but each post clearly speaks to a specific persona: social media marketers, search engine marketers, etc.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Marketing Insider Group

NOVEMBER 25, 2020

If you’re not sure how to make your brand stand out, see what kinds of marketing tactics other B2B marketing professionals saw success with this year in our 2021 B2B Marketing Mix Report. Then, keep reading to learn about 4 ways can use digital marketing to stand out. So don’t wait, get in touch with us today !

Digital Marketing 142

Digital Marketing Whitepaper Communications Fashion 142

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

Digital Marketing 29

Digital Marketing Transform Logistics Marketing 29

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. You should also outline your content strategy, set up reporting tools to track performance, and delegate responsibilities to your team.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Health 75

Martech

MARCH 20, 2024

But before you start to question and reinvent your email marketing strategy – you need to look at how well your deliverability is performing. Visit Digital Marketing Depot to download the 2024 Guide to Email Deliverability and learn why your emails might not be making it to your customers inboxes and what you can do about it.

Digital Marketing 124

Digital Marketing Marketing Marketers Email Marketing 124

Search Engine Land

MARCH 27, 2024

Whether you’re looking to craft engaging content, analyze data, or manage potential crises, this guide will help you harness the potential of AI to take your marketing efforts to the next level.

Digital Marketing 95

Digital Marketing Marketers Marketing SEO 95

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. To help you decide which channels to drop and which to add to your marketing plan this year, we’ve created a guide.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Marketing Insider Group

JANUARY 27, 2020

Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. Build your new content marketing strategy one month at a time so you’re not overwhelmed. Review your content strategy regularly to make sure you’re reaching the right audience with the right message. We tricked you!

Marketing Strategy 111

Marketing Strategy Content Marketing Whitepaper Manufacturing 111

Search Engine Land

MARCH 8, 2023

Visit Digital Marketing Depot to download Recession-ready Your Marketing by Doubling Down on Email. The post Recession-ready your marketing strategy with personalized email campaigns appeared first on Search Engine Land.

Digital Marketing 90

Digital Marketing Marketing Strategy Marketers Marketing 90

Martech

SEPTEMBER 13, 2023

This practical SMS marketing guide from Cordial provides best practices and essential tips to help you build an effective SMS marketing strategy that drives new revenue streams and loyalty. Visit Digital Marketing Depot to download Strengthen Customer Loyalty with SMS Marketing.

Digital Marketing 133

Digital Marketing Customer loyalty eCommerce Marketers 133

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 125

Manufacturing Whitepaper Marketing Marketers 125

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Are you ready? Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Rock Content

FEBRUARY 16, 2024

Review market research or collect customer feedback, if necessary. Develop and manage the overall marketing process. Start by devising a marketing strategy that may include both online and offline elements. Establish a marketing budget. Develop various content marketing strategies. email campaigns).

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketing 98

Search Engine Land

SEPTEMBER 13, 2023

This practical SMS marketing guide from Cordial provides best practices and essential tips to help you build an effective SMS marketing strategy that drives new revenue streams and loyalty. Visit Digital Marketing Depot to download Strengthen Customer Loyalty with SMS Marketing.

Digital Marketing 125

Digital Marketing Customer loyalty eCommerce Marketers 125

Sachs Marketing Group

JANUARY 30, 2023

The legal industry has been slow to adopt digital marketing strategies compared to other sectors, but the trend is changing rapidly. Digital marketing can help law firms reach potential clients, increase brand awareness, and improve their reputation.

Law 92

Law Digital Marketing Whitepaper User-Generated 92

Marketing Insider Group

OCTOBER 28, 2019

If your content marketing strategy is more New Coke than the moneymaker it should be, read on. It might surprise you, but expertly crafted content marketing rarely promotes the product or service itself. The post Why Your Content Marketing Strategy Isn’t Working and How to Fix It appeared first on Marketing Insider Group.

Marketing Strategy 110

Marketing Strategy Content Marketing Whitepaper B2C 110

Bannerflow

APRIL 19, 2022

The Coronavirus pandemic accelerated digital adoption across the working world. As a result, organisations across many industries now recognise the importance of a strong and effective digital marketing strategy. Content marketing. Influencer marketing. Video marketing. Content marketing.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52

Calvyn Lee Blog

AUGUST 25, 2021

Let’s look at several topic for Designing A Success Digital Advertising: Digital Marketing Strategy. Digital Advertising. Creating Marketing Plan. Digital marketing measurement and KPIs. Content Marketing. Digital Marketing Strategy. Honing in on your strategies.

Advertisers 130

Advertisers Advertising Whitepaper Digital Marketing 130

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.

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Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. What is a social media marketing strategy? The more specific your plan is, the more effective it will be.

Social Media Marketing 95

Social Media Marketing Marketing Strategy Marketing Marketers 95

Trade Press Services Newsletter

JANUARY 4, 2024

2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Staying ahead of the curve is crucial to success.

Thought Leadership 130

Thought Leadership Whitepaper Analytics Marketing 130

Sachs Marketing Group

AUGUST 12, 2023

Digital marketing strategies for small businesses encompass a range of online marketing techniques and tools to reach and engage a targeted audience. These strategies are vital for small businesses aiming to increase their online visibility, attract new customers, and compete with larger companies.

Digital Marketing 52

Digital Marketing Marketing Strategy Transform Whitepaper 52

Adobe Experience Cloud Blog

JANUARY 9, 2012

Before the arrival of digital marketing tools, direct marketers measured response through unique phone numbers, coupon redemption, sales from a specific promotion, and other means. One of Galileo’s most important contributions to science was proving his theories through controlled experiments. Test the offer.

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Whitepaper Marketing Marketers Direct Marketing 117

Lynton Web

OCTOBER 15, 2024

But are you using it to rule your marketing kingdom? In the ever-evolving digital marketing landscape, data-driven strategies have become essential for businesses seeking a competitive edge. Unleashing Creativity with Data Analytics Data analytics has long been a cornerstone of effective marketing. Data is king.

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Marketing Strategy CRM Manufacturing User-Generated 92

OnPassive Marketing

JULY 18, 2022

E-commerce is growing exponentially, and content marketing is key to its success. Check out these five strategies from experts to help you create effective e-commerce content marketing strategies for 2022. What Is E-Commerce Content Marketing? Why Content Marketing Is Important.

Marketing Strategy 76

Marketing Strategy Content Marketing Whitepaper Education 76

Martech

JUNE 15, 2023

Don’t miss this opportunity to optimize your email marketing strategy! Visit Digital Marketing Depot to download Email Subject Line Tips and Best Practices. This eBook from Marigold outlines email subject line best practices, and shows some examples of subject lines that really work. appeared first on MarTech.

Digital Marketing 99

Digital Marketing eBook Email Marketing Marketing 99

Rock Content

MAY 18, 2020

If you work with Digital Marketing , you know that it is not always that we can get the audience’s attention in the way we wanted. Even those who have good results from their marketing strategy know that the tendency is to look for new ways to engage prospects — after all, everything is dynamic on the internet.

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Whitepaper User-Generated eBook Marketing Strategy 126

Marketing Insider Group

FEBRUARY 13, 2023

Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. Although it can be a challenge, B2B marketing an exciting process that delivers real results. Who Uses B2B Marketing? Software Companies.

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B2C Whitepaper Marketers Marketing 137

Search Engine Land

MAY 9, 2023

In today’s uncertain economic times, it’s important to be strategic about where you spend your marketing dollars to generate the highest returns and position your business for a strong rebound.

Digital Marketing 91

Digital Marketing Marketers Marketing SEO 91

Rock Content

AUGUST 3, 2020

If you work with Digital Marketing , you know that CTR, or click-through rate, is one of the most important KPIs that you should monitor in your strategy. Keep on reading to make the best out of your Digital Marketing strategy! What are the main kinds of content to increase your CTR? Just everything!

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Whitepaper eBook User-Generated Digital Marketing 107

Martech

AUGUST 10, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you being creepy? I didn’t explore the vendor’s website, download a white paper, or put on a t-shirt saying “Intent!”. That’s all.

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Whitepaper Transform CMO Market Segmentation 119

Rock Content

APRIL 17, 2024

Companies seeking to maintain a competitive presence in our modern digitally dependent world can benefit from strategic digital marketing. Enter digital marketing. It has become clear that businesses will need to implement an array of effective digital marketing tips to succeed.

Digital Marketing 52

Digital Marketing Whitepaper B2C Entertainment 52

Adobe Experience Cloud Blog

JULY 23, 2015

Author: Nischala Murthy Kaushik According to Gartner , content marketing ranks among the Top 5 trends in the space of digital marketing in 2015. For brands and organizations, the ability to “build a content marketing supply chain and determine how to create, curate and cultivate content” is critical. 1,000+ social shares.

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Whitepaper Thought Leadership User-Generated Communications 134