Use Insider

SEPTEMBER 13, 2024

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. What is Gamification in Marketing?

Transform 52

Transform Customer loyalty Marketing Marketers 52

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. An example is influencer Michaela Ludlow , who works with Olay.

Influencer Marketing 91

Influencer Marketing Marketing Marketers User-Generated 91

Martech

JANUARY 22, 2025

Change is the only thing you can rely on in digital marketing. The zero consumer: A new breed needs a new approach Today’s consumers, particularly the younger generations, defy conventional marketing wisdom. So, traditional marketing, relying on broad targeting and impersonal messaging, won’t work.

Gen Z 110

Gen Z Retail Food Millennials 110

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. Think of the latter like more traditional marketing, where you’re alerting existing customers to sales or other events and trying to get readers to click out of the email. If you don’t subscribe yet, come join us! We have fun.)

Education 99

Education Logistics Promotion Advertisers 99

Martech

JULY 25, 2024

Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. By structuring your digital marketing strategy around that sole buyer, you’re cutting your brand out of the key research phases and missing the opportunity to get your brand into the vendor evaluation phase.

CRM 133

CRM User-Generated CMO Traditional Marketing 133

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Vertical Response

JUNE 11, 2025

Want to know how marketing emails have changed from 2005 to now? This article on inbox nostalgia what marketing emails looked like in 2005 vs today reveals the evolution from basic text-heavy formats to today’s personalized, visually rich messages. We will also discuss the evolution of inboxes and marketing emails from 2005 to today.

Transform 52

Transform Email Marketing Analytics Marketing 52

Martech

SEPTEMBER 18, 2024

And it is not just traditional ad spending. Digital media costs will soar. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Politics causing marketing fatigue Election news also causes “media fatigue.”

Branding 74

Branding Transform Customer Acquisition Customer loyalty 74

Hubspot Marketing

OCTOBER 14, 2024

Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. Table of Contents What is a marketing strategy framework?

Marketing 120

Marketing Marketers Price User-Generated 120

Lynton Web

MAY 8, 2025

The difference between thriving facilities and those barely getting by comes down to one thing: strategic marketing. In this first installment of our three-part series, we'll explore comprehensive marketing approaches designed explicitly for recreation center success.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Power Digital Marketing

APRIL 7, 2025

TikTok’s Influence on Consumer Behavior TikTok has reshaped the traditional marketing funnel, particularly in the CPG and beauty space. Unlike traditional advertising, which follows a more linear path from awareness to purchase, TikTok creates an impulse-driven, discovery-based shopping experience.

Branding 52

Branding Shipping Transform Shoppers 52

Use Insider

NOVEMBER 13, 2024

In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like. Marketo Engage for marketing automation. Adobe Experience Manager for digital asset management. Adobe Target for A/B testing and personalization.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketing 52

Duct Tape Marketing

MAY 7, 2025

In our conversation, we unpack the concept of High Definition Marketing and explore how AI is transforming traditional marketing strategy into a precise, scalable, and execution-ready system. Better marketing, not just more marketing. Chapters: 00:41 What is High Definition Marketing?

Marketing Strategy 65

Marketing Strategy Marketing Marketers Customer Journey 65

Search Engine Journal

JULY 17, 2025

In this edition of IMHO, Shelley Walsh speaks with Stephen Kenwright about how traditional marketing fuels LLM performance and brand trust. The post Brand Bias For Visibility In Search & LLMs: A Conversation With Stephen Kenwright appeared first on Search Engine Journal.

Branding 73

Branding Traditional Marketing Marketing Marketers 73

Unbounce

JANUARY 6, 2025

Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Landing page funnels vs marketing funnels Before we go any further, let’s make sure we’re on the same page here. Updated on January 6, 2025.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Duct Tape Marketing

AUGUST 22, 2024

written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. Are You Ready to Be a Fractional CMO? 05:44] One word: Branding!

CMO 86

CMO Customer Journey Transform User-Generated 86

Hubspot Marketing

DECEMBER 27, 2024

Each week, Laura, Caroline, and I get to sit and chat with some of todays most innovative marketing masters. If you could smoosh all of their combined wisdom into your head, it would be like getting your well masters in marketing. (Oh, But marketing thrives on standing out, which demands taking chances.

Fashion 93

Fashion Marketing Marketers Entertainment 93

Sachs Marketing Group

APRIL 30, 2025

As a business, community outreach marketing is crucial to connecting to your local area. Definition and Importance Community outreach marketing involves partnering with other organizations or brands to raise awareness about products or services. It involves promoting content, building relationships, and finding new clients.

Marketing Strategy 52

Marketing Strategy Customer loyalty Marketing Marketers 52

Vertical Response

JULY 14, 2025

This article explores their roles, types, tax-exempt status, annual reporting requirements, funding sources, and marketing strategies. Effective marketing strategies, including content, social media , and event marketing , are essential for nonprofits to engage supporters and secure ongoing funding.

Non-Profit 52

Non-Profit Event Marketing Marketing Mix Education 52

Welcome Software

MARCH 24, 2025

Two words that us marketers all wanna jump on: brand recognition. It differs from traditional marketing saturation; it’s not about sheer volume, but strategic, consistent presence across relevant touchpoints. Make the most of data and engagement rates per platform to refine your multi-channel marketing strategy.

Branding 40

Branding Transform User-Generated Fashion 40

Hootsuite

NOVEMBER 21, 2024

If you work in social media marketing, odds are you’ve been told (or haunted by) this one phrase. Hootsuite’s 2025 Social Trends Report The question is, is viral marketing still the ticket to social media stardom in the last bit of this quarter-century? Download now What is viral marketing? Make us go viral.

Transform 121

Transform Marketing Marketers Traditional Marketing 121

SocialPilot

FEBRUARY 17, 2025

Cost-Effective Marketing : Utilizing organic content allowed brands to achieve significant results without a substantial advertising budget. By engaging directly with its audience and leveraging the platform’s real-time communication capabilities, it transformed its social media presence into a powerful marketing tool.

Transform 40

Transform User-Generated SEO Promotion 40

SocialPilot

MAY 29, 2025

This guide covers the best platform for real estate marketing and the pros and cons of social networks. In fact, a report found that 62% of Realtors use Instagram for marketing. Market Updates : Short videos or carousel posts explaining housing trends and mortgage rates keep potential buyers informed.

Real Estate 52

Real Estate Price Social Media Marketing Market Trends 52

Hubspot Marketing

JUNE 18, 2025

That mentality crashes and burns in the world of growth marketing. You’re still aiming for those high marks, of course, but growth marketing experiments encourage you to try, fail, learn, and try again. But growth marketing gives you a better way forward — if you’re willing to try. Table of Contents What is growth marketing?

User-Generated 117

User-Generated Direct Mail Marketing Marketers 117

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Millennials 278

Millennials Whitepaper Gen Z Transform 278

Hubspot Marketing

SEPTEMBER 24, 2019

But because of this mix of traditional and digital marketing, “Disgraceland” has over 100 million downloads for a podcast that’s less than two years old. The debate between traditional and digital marketing is long and lasting. What is Traditional Marketing? What is Digital Marketing?

Traditional Marketing 111

Traditional Marketing Digital Marketing Direct Mail Marketing 111

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. Eighty-seven. Smart small businesses do not make assumptions.

Digital Marketing 176

Digital Marketing Traditional Marketing Social Media Marketing Marketing 176

Search Engine Journal

MAY 14, 2020

Traditional marketing is still a valuable B2B asset. And the art of synergizing traditional with digital marketing is worth mastering. The post 5 Brilliant Ways to Combine Traditional & Digital Marketing via @alexanderkesler appeared first on Search Engine Journal. Here's how to do it.

Digital Marketing 144

Digital Marketing Traditional Marketing Marketing Marketers 144

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Digital Marketing Costs Less.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Calvyn Lee Blog

JANUARY 18, 2022

Surprisingly to me, a friend from Mexico introduce me CertiProf Digital Marketing Professional Certificate (DMPC) exam, and it is FREE at this moment. I will add this course into my list of free digital marketing course. What is Digital Marketing Professional Certificate (DMPC)? Drip marketing.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketing 130

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing eBook 145

The LeadG2 Blog

JULY 18, 2024

Marketing has evolved into a complex and far-reaching domain that demands more than just a basic understanding of traditional marketing strategies and principles. Unlike the straightforward realm of radio, where a single platform reigns supreme, digital marketing constantly introduces new platforms and technologies.

Digital Marketing 95

Digital Marketing Traditional Marketing Marketing Marketers 95

OnPassive Marketing

OCTOBER 13, 2022

Influencer marketing uses social media influencers in a marketing campaign to promote or endorse brands. The strategy is so powerful that some companies are beginning to wonder if they should ditch traditional marketing altogether in favor of influencer-based campaigns. How To Find Influencers.

Traditional Marketing 81

Traditional Marketing Influencer Marketing Marketing Marketers 81

Marketing Insider Group

MAY 4, 2016

While traditional marketing models are still applicable, marketers today are learning a whole new set of digital marketing skills and strategies to better connect with consumers. It’s no surprise then that digital marketing […].

Digital Marketing 0

Digital Marketing Branding Traditional Marketing New Technology 0

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital.

Digital Marketing 137

Digital Marketing Marketing Marketers SEO 137

Hubspot Marketing

AUGUST 12, 2022

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Where do I start?

Digital Marketing 123

Digital Marketing Pharmaceutical Real Estate Transform 123

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122