Martech

MARCH 1, 2024

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Millennials and Gen Z are rapidly entering the B2B buying group. This last one is a biggie.

Gen Z 115

Gen Z Pharmaceutical Customer Acquisition Marketers 115

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. For marketers, this means easily finding niche audiences that fall under subreddits you may otherwise not have known existed. healthcare, government, and pharmaceutical). What platforms are they on?)

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials User-Generated 87

Marketing Insider Group

SEPTEMBER 29, 2020

A pharmaceutical company blog might not sound like a particularly exciting form of content. The blog, aimed at Millennials, includes case studies of people who have paid off their debt, tips for achieving savings goals, and info on how to stick to a budget. Breakthroughs by Pfizer. Your Company Blog?

Content Marketing 145

Content Marketing Branding Pharmaceutical Real Estate 145

Spiralytics

JANUARY 22, 2023

Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. The common denominator across these trends and numbers is the concept of responsible marketing. It’s important to note, however, that responsible marketing should not be seen as a mere strategy to attract customers.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52