Hubspot Marketing

SEPTEMBER 24, 2019

But because of this mix of traditional and digital marketing, “Disgraceland” has over 100 million downloads for a podcast that’s less than two years old. The debate between traditional and digital marketing is long and lasting. When trying to choose between traditional and digital marketing, why not look at both?

Traditional Marketing 111

Traditional Marketing Digital Marketing Direct Mail Marketing 111

Buffer Marketing

JULY 22, 2024

It’s a form of digital advertising done on social media. But it has a “sponsored,” “promoted,” “boosted,” or any similar label attached to disclose the post is an ad. In general, carousel ads are excellent for timely ads like a sale or event promotion.

Advertising 101

Advertising Advertisers Gen Z Social Media Marketing 101

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Because of this, they’re invested in authentic discussions and are skeptical of promotional language and overt marketing. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8

Branding 77

Branding Gen Z Pharmaceutical Health 77

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading? billion monthly users.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

APRIL 5, 2022

Get the daily newsletter digital marketers rely on. 60% of consumers find the topic of diversity and inclusion to be important – Highest among parents with kids 2-12 (78%), African-Americans (80%), and younger generations (76% of Gen Z and 72% of millennials compared to just 46% of boomers). Forrester ). Processing.Please wait.

Gen Z 118

Gen Z Millennials Customer Acquisition Advertising 118

OnPassive Marketing

AUGUST 24, 2022

With the increasing popularity of digital marketing, content marketing has also seen a significant increase in businesses utilizing it to generate leads and grow their clientele. This blog post discusses how content marketing works and its role in digital marketing. Here’s why: Content Is King.

Digital Marketing 71

Digital Marketing Content Marketing Marketing Marketers 71

Hootsuite

MAY 1, 2025

Why are influencer marketing campaigns so effective? Influencer marketing campaigns work because they build trust, drive engagement, and deliver measurable results. 36% of millennial consumers trust recommendations from people they follow more than traditional ads. Heres why: The trust factor. One standout example?

Influencer Marketing 71

Influencer Marketing Affiliate Marketing Marketing Marketers 71

Sprout Social

MARCH 27, 2025

Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream. If content is overly promotional or salesy, it will fall flat.

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Sprout Social

SEPTEMBER 29, 2020

Who can still benefit from Snapchat marketing? If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. So as a digital marketer, how can you use Snapchat in ways that make sense and cater to the demographics that are active on the platform?

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. This is where a well-crafted digital marketing strategy comes in. What is a Digital Marketing Strategy?

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Health 75

Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. However, a look at their spending tells us that this is a worthwhile audience to target in our marketing. Build some promotions and special offers into your social posting calendar just for followers and fans.

Millennials 127

Millennials User-Generated Shoppers Transform 127

Marketing Insider Group

OCTOBER 25, 2021

The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. It will not be about spending more on blatant self-promotion to out-dated notions that no longer fit the reality of the world we live in. In other words, you need to consider CX in every aspect of your marketing strategy.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Vertical Response

NOVEMBER 20, 2024

It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. Email marketing is a vital component of any digital marketing strategy, crucial for generating revenue and driving conversions. Visual elements also play a crucial role in promotional emails.

Email Marketing 64

Email Marketing Key Performance Indicator User-Generated Marketing 64

Adobe Experience Cloud Blog

JANUARY 11, 2019

There are numerous articles on this topic explaining how to leverage psychology in marketing. However, consumers, especially millennials coined ‘digital natives,’ are on the cusp of surpassing baby boomers as the nation’s largest living adult generation, according to population projections from the U.S. Census Bureau.

Millennials 134

Millennials Thought Leadership CMO Marketing 134

Vertical Response

JANUARY 18, 2025

Addressing the core emotional needs and anxieties that drive FOMO enables marketers to create more effective and empathetic campaigns. While marketing campaigns often focus on promoting products and services that promise to improve our lives, they can also perpetuate unrealistic expectations and low self-esteem.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. Billion active users Source: Statista And, it’s the 2nd most preferred online video channel for millennials after Netflix.

Video Marketing 137

Video Marketing Millennials User-Generated Education 137

Marketing Insider Group

AUGUST 31, 2020

B2Bs should create an empowering digital marketing experience focused on human conversations and relevant content. B2B marketing, on the other hand, hasn’t kept up. Millennials have risen to key decision-making positions at B2B companies: 56% of millennials working in B2B hold director-level positions or higher.

Thought Leadership 145

Thought Leadership Gen Z Millennials Content Marketing 145

Neil Patel

MARCH 22, 2021

Below, I break down everything you need to know about Dispo, who’s on the app, and how you can use it for your digital marketing efforts. Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Retro tech like polaroids is popular again among Gen Z and millennials alike. What Is the Dispo App?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Girl Power Marketing

MAY 18, 2022

Marketers also mustn’t overlook how the pandemic altered shopping habits, particularly online purchases. Millennials are the largest generation of pet owners, representing 32% of pet-owning households in America. Millennial Pet Shopping Habits. Like Generation X, Millennials value authenticity, but in somewhat different ways.

Millennials 98

Millennials Gen Z Food Marketing 98

Adobe Experience Cloud Blog

JUNE 6, 2018

The most successful content marketing programs are those that track essential digital marketing metrics and use them to engage in constant refinement and improvement. Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience.

Content Marketing 134

Content Marketing Transform Social Media Marketing Analytics 134

Sprout Social

DECEMBER 4, 2019

The digital age has made parenting much different than it used to be. Now there are ads on kids’ games, ads targeting Millennial parents, ads targeting Gen X parents and so much more. Marketing to parents has never been easier, and there are so many brands that are doing it right.

Branding 107

Branding Millennials Marketing Marketers 107

Neil Patel

NOVEMBER 26, 2020

Going digital will also be key to meeting today’s new luxury consumers and those of tomorrow. Millennials, who are entering their peak earning years, and Gen Z, many of whom are just entering the workforce, have grown up in the digital era and expect brands to have an online presence as high-quality as their products.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Spiralytics

FEBRUARY 21, 2023

When applied in the social media context, simply community commerce means the act of selling or promoting products on different social media platforms. As a digital marketer, it’s essential to understand how these TikTok videos strongly appeal to the viewers so you can apply the psychology behind them in other areas of marketing.

Gen Z 103

Gen Z Millennials User-Generated Digital Marketing 103

Marketing Insider Group

DECEMBER 18, 2023

Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. This platform offers insights into trending topics and helps identify influencers who can authentically promote content, significantly boosting engagement and reach.

Gen Z 127

Gen Z Millennials Advertising Advertisers 127

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

Transform 86

Transform Marketing Marketers Gen Z 86

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. This also allows video marketers to play with different content types on the same platform. In fact, the app has become synonymous with fun, "snackable" content that attracts Gen-Z and millennial audiences. Why does this matter?

Gen Z 140

Gen Z Millennials Price Social Media Marketing 140

Spiralytics

JANUARY 15, 2025

Its user base reflects a dynamic mix of individuals, with millennials leading the way, making the platform particularly valuable for businesses targeting this tech-savvy generation. With holiday shoppers on X being active and influential, brands like you have a great chance to promote products on the platform. (

Non-Profit 52

Non-Profit User-Generated Advertising Advertisers 52

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Spiralytics

APRIL 23, 2023

This is where digital marketing comes into play. Like traditional marketing, digital marketing constantly evolves and creates new opportunities for businesses to grow and improve. If your company wants to stay on top of its game this coming year, check out the following digital marketing trends in 2023.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Martech

MAY 3, 2022

What is social media marketing? Social media marketing refers to creating content to engage with audiences on social media platforms. The goal is to build your brand reputation, promote your products and services, connect and build community with new and existing customers, and drive traffic to your business.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Neil Patel

JANUARY 19, 2021

Learn more about voice tweet options and how it’s transforming the ways digital marketers can use Twitter to their best advantage. Promote Your Product. Roughly 54 percent of millennials turn to social media platforms for product research, so voice tweets provide a great opportunity to shout about your core products.

Customer loyalty 139

Customer loyalty Transform Entertainment User-Generated 139

Businesses Grow

MARCH 27, 2023

ChatGPT: The rise of digital marketing Automation Data and Analytics Personalization AI and Machine Learning Bard: The field of marketing is constantly evolving, and there are a number of primary impacts that are shaping the industry today. There are two types of marketing: direct marketing and brand marketing.

Gen Z 145

Gen Z Transform Millennials Marketing 145

Search Engine Land

SEPTEMBER 7, 2023

However, for online businesses, it is very important to prepare for these days by using digital marketing services. How to prepare for Black Friday and Cyber Monday Black Friday and Cyber Monday are two of the biggest shopping days of the year, and businesses can use digital marketing services to prepare for them.

Shipping 129

Shipping Millennials SEO Email Marketing 129

SMA Marketing

APRIL 13, 2023

Depending on the type of product or service provided, social media can also be used as an outlet for promotions and advertisements, particularly when engaging millennials and younger generations. Why Is Internet Marketing Important for Business? Podcasting and Video Marketing - The preferred learning method continues to evolve.

Affiliate Marketing 94

Affiliate Marketing Marketing Marketers Millennials 94

Vertical Response

APRIL 4, 2022

What if you were ignoring one of the most powerful marketing tools in your arsenal? When it comes to digital marketing, it’s easy to throw money at many different solutions without seeing any real results. But there is one solution that offers both amazing results: mass email marketing.

Email Marketing 103

Email Marketing Millennials eBook Marketing 103

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Digital advertising is now the new norm—it’s the fastest growing marketing channel with no signs of slowing down, according to Strategy Analytics. In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. Digital Advertising is Targeted.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Neil Patel

DECEMBER 22, 2021

In fact, 84 percent of millennials say they prefer to support brands that are transparent with values and a culture they can trust. Promote In-Person Events: AMC/Spider-Man. Are you looking to promote in-person events? They are digital assets that can be bought and purchased but do not physically exist. Absolutely.

Non-Profit 124

Non-Profit Marketing Marketers Millennials 124