Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. Lets dive into Reddit statistics youll want to know to inform your Reddit marketing efforts to be even more effective.

Branding 78

Branding Gen Z Pharmaceutical Health 78

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

SMA Marketing

DECEMBER 15, 2022

Digital marketing is not just for online businesses. Brick-and-mortar locations can also use the power of digital marketing to drive new business. Businesses that learn to use digital marketing for their physical locations will see an increase in sales and customer loyalty.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98

Sprout Social

MARCH 27, 2025

Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. In addition, millennials comprise most listeners of the two youngest generations, with one-third consuming podcasts regularly.

Gen Z 133

Gen Z Millennials Marketers Marketing 133

Marketing Insider Group

OCTOBER 25, 2021

In addition to personalized marketing messages, find ways to listen and respond to their questions. Coordinate your digital marketing team with your sales and customer service teams to deliver quality throughout their experience. In other words, you need to consider CX in every aspect of your marketing strategy.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. Over 60% of marketers consider video to be very/extremely important to their marketing strategy Image Source: Biteable 7.

Video Marketing 137

Video Marketing Millennials User-Generated Education 137

Hubspot Marketing

JANUARY 13, 2023

Use these nonprofit marketing statistics to inform your marketing strategy and maximize your budget in 2023 and beyond. Why Marketing Matters for Nonprofits. Nonprofit Marketing Trends. Which Nonprofit Marketing Channels Generate Results. Why Marketing Matters for Nonprofit. Table of Contents.

Gen Z 143

Gen Z User-Generated Millennials Marketers 143

Marketing Insider Group

JULY 21, 2020

Keep an eye out for new trends and technologies that can streamline your marketing strategy. Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Sprout Social

SEPTEMBER 29, 2020

When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. By the end of Q1 2020, Snapchat still has 229 million daily active users around the world. And Snapchat users post over 210 million snaps on the platform every single day. increase in usage since 2019.

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. They seek out the information they need, and there is great marketing opportunity here.

Millennials 53

Millennials Entertainment User-Generated Marketers 53

Adobe Experience Cloud Blog

JANUARY 11, 2019

As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. There are numerous articles on this topic explaining how to leverage psychology in marketing. Digital Doesn’t Mean Less Human.

Millennials 134

Millennials Thought Leadership CMO Marketers 134

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. Thats where the marketing funnel framework helps standardize a companys approach. B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( Right behind them is Gen Z.

Transform 85

Transform Marketers Marketing Gen Z 85

Vertical Response

NOVEMBER 20, 2024

Key Takeaways Email marketing offers one of the highest returns on investment, with an average of $42 generated for every dollar spent. It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. It’s no wonder that 59% of marketers cite email as their primary ROI source.

Email Marketing 64

Email Marketing Key Performance Indicator User-Generated Marketers 64

Neil Patel

MARCH 18, 2021

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? What makes Generation X so valuable? How Old is Generation X?

Millennials 127

Millennials User-Generated Shoppers Transform 127

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. How do you do that?

Market Trends 145

Market Trends Content Marketing Millennials Influencer Marketing 145

Marketing Insider Group

DECEMBER 8, 2020

Digital transformation is a necessity to stay competitive and meet customer needs. B2B SMBs can achieve digital transformation with minimal friction by adopting the right technology, committing to digital marketing, empowering employees, and delivering optimal experiences for customers. Investing in Digital Marketing.

Transform 138

Transform eCommerce Thought Leadership Millennials 138

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. This is where a well-crafted digital marketing strategy comes in. What is a Digital Marketing Strategy?

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Health 75

Spiralytics

JANUARY 15, 2025

X (Formerly Twitter) Ads Statistics As a platform that has shaped global conversations for years, X continues to be a critical tool for marketers. From its evolving user base to new ad formats and performance benchmarks, understanding its advertising landscape is essential for creating successful campaigns in 2025. billion from ads.

Non-Profit 52

Non-Profit User-Generated Advertising Advertisers 52

Faraday

APRIL 16, 2021

Millennials in particular have made their mark on the real estate business, as they now make up the largest share of home buyers in the country, according to the National Association of Realtors. Find millennial homeowners on the right channels Millennials are a digitally native generation.

Millennials 52

Millennials Gen Z Real Estate Energy 52

Neil Patel

MARCH 22, 2021

Below, I break down everything you need to know about Dispo, who’s on the app, and how you can use it for your digital marketing efforts. Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Retro tech like polaroids is popular again among Gen Z and millennials alike. The upshot?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Vertical Response

JANUARY 18, 2025

This constant stream of updates led to a sense of urgency and anxiety among users, who felt pressure to stay connected and up-to-date with events and activities. Marketing strategies have also played a significant role in perpetuating FOMO. Therefore, marketers should ensure that their urgency messages are genuine and transparent.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Martech

MAY 3, 2022

Meanwhile, organic engagement is growing on newer platforms, especially through the use of influencers, allowing marketers to reach new generations of customers. billion people worldwide use social media, and the social media advertising market’s worldwide revenue was $153 billion in 2021, according to data from Hootsuite.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Adobe Experience Cloud Blog

JUNE 6, 2018

The most successful content marketing programs are those that track essential digital marketing metrics and use them to engage in constant refinement and improvement. Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience.

Content Marketing 134

Content Marketing Transform Social Media Marketing Analytics 134

Spiralytics

FEBRUARY 21, 2023

As a digital marketer, it’s essential to understand how these TikTok videos strongly appeal to the viewers so you can apply the psychology behind them in other areas of marketing. The #TikTokMadeMeBuyIt trend refers to users on TikTok discovering and purchasing products through videos posted by other users.

Gen Z 103

Gen Z Millennials User-Generated Digital Marketing 103

Hubspot Marketing

JANUARY 5, 2021

Brandon Sanders , a digital marketer for HubSpot Academy, highlights that what's considered short-form can also depend on the platform. More User-Generated Content (UGC). Consumers generally love UGC. In fact, it influences their purchasing decisions more than brand- or influencer-generated content.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Internet Marketing Ninjas

MARCH 9, 2022

User experience is crucial for your business success. But what really got marketers talking about user experience is the fact that Google announced it to be a ranking factor. But what really got marketers talking about user experience is the fact that Google announced it to be a ranking factor.

SEO 96

SEO Customer Millennials User-Generated 96

Neil Patel

NOVEMBER 26, 2020

Going digital will also be key to meeting today’s new luxury consumers and those of tomorrow. Millennials, who are entering their peak earning years, and Gen Z, many of whom are just entering the workforce, have grown up in the digital era and expect brands to have an online presence as high-quality as their products.

Marketing Strategy 145

Marketing Strategy Gen Z Marketers Marketing 145

Hubspot Marketing

AUGUST 2, 2018

Naturally, there’s enormous demand for the top ad rankings, so Google triggers an auction anytime there are at least two advertisers bidding for keywords that are related to search queries that users consistently enter into Google. Lead generation. Picture Credit: WordStream. Their content has to be engaging. With almost 1.5

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Search Engine Land

OCTOBER 3, 2024

Platforms like TikTok, YouTube and Reddit act like search engines, and they’re rich with data about markets, audiences and what engages them. In a world where creating strong SEO content means creating user-first content , this type of data is immensely valuable: It’s rapid consumer intelligence using what’s already available.

SEO 94

SEO Millennials User-Generated Fashion 94

Neil Patel

JANUARY 19, 2021

To increase engagement on the platform, Twitter rolled out voice tweets, which let users share snippets of audio to their profile. Learn more about voice tweet options and how it’s transforming the ways digital marketers can use Twitter to their best advantage. Users click on this image to hear the audio attachment.

Customer loyalty 139

Customer loyalty Transform Entertainment User-Generated 139

Hubspot Marketing

FEBRUARY 16, 2023

Instagram Recently surpassing two billion monthly active users, Instagram lands the top spot for ROI. Instagram offers marketers the ability to increase reach and boost sales from non-organic content, such as Instagram Ads and branded content. However, it also shines when it comes to generating ROI from organic content.

User-Generated 145

User-Generated Gen Z Non-Profit Advertising 145

Spiralytics

APRIL 23, 2023

Marketing has always been about reaching your target audience at the right time and place. billion internet users worldwide as of January 2023, you need to connect with your audience online, where they’re already spending time. This is where digital marketing comes into play. Top Digital Marketing Trends in 2023 1.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Sachs Marketing Group

SEPTEMBER 21, 2022

We live in a digital age with a growing arsenal of tools to market to customers and reach them, from an assortment of new customer-facing communications tools on platforms like Instagram and WhatsApp, to easily managed webinars and laser-focused pay-per-click ad campaigns on Google and Facebook. Increase Your Digital Marketing ROI.

Email Marketing 104

Email Marketing Gen Z Millennials User-Generated 104

Adobe Experience Cloud Blog

MAY 30, 2018

Maybe it’s because you see yourself in your 21-year-old intern, or your Millennial PR manager who takes on any challenge with a smile. Maybe you just love the theme of Marketing Nation Summit, “The Fearless Marketer.” The post The Fearless Girl Across Generations—Just How Fearless Are We? Maybe it’s divine intervention.

PR 134

PR Thought Leadership Manufacturing Millennials 134

Neil Patel

DECEMBER 28, 2021

As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs. The Google Search Trends report can be an incredible asset that allows you to dig into users’ search habits and gain access to a steady stream of content ideas.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Neil Patel

FEBRUARY 3, 2021

Many marketers think generating a ton of traffic to their website is the end-all-be-all of online marketing. What’s far more important is getting your target market right. Your target market is the people you want to buy your product or service. Millennials or Zoomers? Are they Baby Boomers or Gen X?

Target Market 142

Target Market Food User-Generated Marketing 142