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As customers and technologies evolve, marketing analytics is likely to remain essential for marketing teams across industries to demonstrate ROI, and forward-thinking companies will look to leverage neuromarketing insights for added depth and confirmation of metrics.
What will marketing look like in 2025, and why will neuromarketing play an important role in the future of the experience economy? Neuromarketing is neither as old, nor as new as it might seem. Neuroscience and behavioral economics have teamed up to confirm and inform marketing strategies with greater accuracy and effectiveness.
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