Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketers Marketing 134

Adobe Experience Cloud Blog

JUNE 5, 2019

Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).

Digital Marketing 134

Digital Marketing Key Performance Indicator Transform Thought Leadership 134

Martech

OCTOBER 15, 2024

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter, faster and easier decision-making for forward-thinking marketers.

Global Marketing 122

Global Marketing Analytics Digital Marketing Advertising 122

Hubspot Marketing

MAY 30, 2023

In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly? Here's what we've found.

New Markets 132

New Markets Copywriting Digital Marketing Marketers 132

Sachs Marketing Group

AUGUST 30, 2023

The benefits of hiring a digital marketing agency include expert guidance, a wealth of experience, and the ability to focus on your core business operations while experts handle your marketing needs. Your digital marketing could be the culprit. Here are 10 benefits of hiring a digital marketing agency: 1.

Digital Marketing 96

Digital Marketing Key Performance Indicator Marketers Marketing 96

Marketing Insider Group

MARCH 24, 2011

Avoid The Ego Trap In Digital Marketing. In the old day s of traditional marketing, you conducted some research, consulted with your colleagues and agency partners and in the end, decisions were often made on gut feeling. The promise of Digital Marketing was going to change all that. How hard could it be?

Digital Marketing 101

Digital Marketing Traditional Marketing Marketers Marketing 101

Marketing Insider Group

AUGUST 27, 2020

Whenever you launch a new product, roll out a new marketing campaign, or experiment with a new sales approach, you want to know as soon as possible whether or not things are working. Most digital marketers are quite familiar with KPIs and understand why they are so important.

Digital Marketing 111

Digital Marketing Key Performance Indicator Marketers Marketing 111

Search Engine Journal

NOVEMBER 22, 2021

Learn how to focus your digital marketing efforts including KPI tracking, and discover ways to improve your communications for the success in 2022. The post New Marketing Ideas, Strategies & Channels For 2022 [Webinar] appeared first on Search Engine Journal.

New Markets 105

New Markets Communications Marketers Marketing 105

Marketing Insider Group

MARCH 24, 2011

Avoid The Ego Trap In Digital Marketing. In the old day s of traditional marketing, you conducted some research, consulted with your colleagues and agency partners and in the end, decisions were often made on gut feeling. The promise of Digital Marketing was going to change all that. How hard could it be?

Digital Marketing 96

Digital Marketing Traditional Marketing Marketers Marketing 96

Martech

MARCH 11, 2022

CX is sometimes overlooked in marketing, so we were very interested in hearing about Singh’s approach to this new, combined role. Get the daily newsletter digital marketers rely on. Congratulations on your recent appointment, and how was the role of chief marketing and customer experience officer created at LendingTree?

New Markets 112

New Markets Finance Customer CMO 112

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. .”

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Marketing Sherpa

JUNE 30, 2021

Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires during onboarding? Digital marketing is […]. Let us know.

Digital Marketing 79

Digital Marketing Marketers Marketing New Markets 79

Digital Marketer

MARCH 13, 2023

Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% The market is expected to reach $786.2 This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketers 86

Jeff Bullas

MARCH 1, 2023

There is a lot of attention on AI startup investments because AI tools have the potential to revolutionize many industries, including digital marketing. 10 AI tools for digital marketing There are many new marketing startups that are designed and built to use AI to help businesses improve their marketing efforts.

Transform 295

Transform Marketing Strategy Marketers Marketing 295

Hubspot Marketing

JULY 22, 2024

Now that you know how to create your marketing plan, let's dive into creating a marketing campaign outline that will help you reach the goals outlined plan. Marketing Plan Timeline Rolling out a new marketing plan is a big lift. Channels: Identifies the channels that are central to your digital marketing campaign.

Marketing Plan 105

Marketing Plan Social Media Marketing Marketers Marketing 105

GrowMatik

MAY 10, 2023

Through the initial phases of building the marketing automation infrastructure, incorporating user feedback to enrich our product, we are now confident that Growmatik has achieved a level where the power of AI can significantly augment and enhance our users’ marketing efforts in every way. Are you GrowthManiac?

Digital Marketing 90

Digital Marketing User-Generated Transform Analytics 90

Marketing Insider Group

OCTOBER 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 5, 2010 Subscribe The New Marketing Accountability Share The most popular posts on B2B Marketing Insider over the last few (..)

New Markets 81

New Markets Telemarketing Inbound Marketing Customer loyalty 81

CXL

NOVEMBER 22, 2022

Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. What are digital marketing metrics? Digital marketing metrics are values that are used to track and measure campaign performance. KPIs vs. digital marketing metrics. – Seth Godin.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Unbounce

MARCH 30, 2023

Jeff Taylor is the founder of his own digital marketing agency, Taylor Made Marketing. It just combines other ideas it’s seen before into something that looks kinda new. But we’re sure most marketers have woken in a cold sweat with an intrusive thought: Are robots gonna replace me?

Digital Marketing 81

Digital Marketing Marketers Marketing Price 81

Digital Marketer

FEBRUARY 27, 2023

But the ability to embrace new technologies quickly and implement marketing experiments independently can make the difference between success and be made redundant. This is where T-shaped marketers come in. Click here By nature, T-shaped marketers are self-starters and doers.

New Markets 80

New Markets Marketers Marketing Traditional Marketing 80

Jeff Bullas

FEBRUARY 20, 2023

Copywriting represents the literal process of content creation in digital marketing. Search Engine Optimization (SEO) represents a pivotal part of digital marketing. For years, this technology has enabled content marketers to boost their site’s rankings with search engines such as Google, Yahoo, Bing, and others.

Copywriting 262

Copywriting SEO Digital Marketing User-Generated 262

Martech

SEPTEMBER 25, 2024

Rachel Hornstein owns a digital marketing agency, Hornstein Digital, with many SMB clients. Charging into a new market Canva’s recent introduction of Work Kits and native adtech apps is the latest step in serving enterprises. Simplicity now costs more Not all customers are convinced.

Price 112

Price Management Brand Management Communications 112

Search Engine Land

JULY 25, 2024

To address this, we can look to the 2008 recession and the recent pandemic – when other businesses pivoted and changed messaging across their digital marketing. Review your TAM and messaging A total addressable market, or TAM, can be defined in several ways.

SEO 108

SEO Management Price Thought Leadership 108

Hubspot Marketing

SEPTEMBER 23, 2024

However, there may be different opportunities you could aim for, suggests Alan Muther , a digital marketing specialist and founder of Ardoz Digital : “If it looks like your competitor is killing it with content marketing, it might be smarter to double down on link building instead of trying to outdo them in content right off the bat.”

SEO 129

SEO PR Thought Leadership Health 129

Search Engine Land

SEPTEMBER 16, 2024

By aligning your marketing language with your customers’ natural vocabulary and addressing their specific concerns, you can improve ad performance, increase conversion rates, and ultimately connect more effectively with your target audience. Use customer feedback to identify new marketing channels.

User-Generated 76

User-Generated Advertisers Advertising Law 76

Orbit Media Studios

OCTOBER 30, 2024

If you’re not sure where to start, this prompt from legit expert and AI advisor, Liza Adams , can help… You are an expert B2B marketer who is deeply familiar with these target markets and this buyer persona, including where they tend to congregate. You are a marketing data scientist and AI researcher.

SEO 107

SEO Branding User-Generated PR 107

Hubspot Marketing

NOVEMBER 19, 2024

Expanded Market Reach and Growth Regular research helps your company grow: professional services marketing firm Hinge found companies that conduct B2B market research at least quarterly grow up to 70% faster and are almost 50% more profitable than firms that don’t.

Market Research 119

Market Research B2C Marketers Marketing 119

Customers.ai

OCTOBER 17, 2023

The best digital marketing agency tools are built to scale, will impress your clients, and win you new business. Two of the most reported challenges for marketing agencies are finding services to offer that differentiate themselves from the competition and adopting new marketing technologies to gain a competitive advantage.

Digital Marketing 52

Digital Marketing Marketers Marketing Analytics 52

Set Up

APRIL 8, 2025

How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy. Adopt a digital-first mindset: Ensure seamless omnichannel experiences with AI-powered personalization.

Transform 59

Transform Finance Marketers Marketing 59

Set Up

APRIL 7, 2025

How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy. Adopt a digital-first mindset: Ensure seamless omnichannel experiences with AI-powered personalization.

Transform 59

Transform Finance Marketers Marketing 59

Adobe Experience Cloud Blog

JUNE 5, 2019

Let us know when this scenario starts to sound uncomfortably familiar: You tell your boss you think spending money in a new marketing channel will produce a strong return. But after it’s up and running, your boss asks, “So, what did that marketing program get us?”. Digital marketing key performance indicators (KPIs).

Digital Marketing 48

Digital Marketing Key Performance Indicator Transform Thought Leadership 48

Neil Patel

AUGUST 23, 2021

That’s why we sought out the best digital marketing accounts to follow and added them to our feed. Niche: Digital marketing. Why Neil is Successful: A top 100 entrepreneur under the age of 35, Neil makes the complexities of digital marketing easy for the average reader. We know the feeling. Lilach Bullock.

Transform 128

Transform Marketers Marketing Digital Marketing 128

Hubspot Marketing

APRIL 29, 2025

And, of course, to do so with tighter marketing budgets and timelines. And these AI tools have already influenced digital marketing by helping teams brainstorm ideas, draft content, and automate simple tasks. Prepared marketing teams will benefit the most from AI agents. Agentic AI fills that gap.

Price 111

Price CMO Marketers Marketing 111

Adobe Experience Cloud Blog

JUNE 23, 2015

I like new technology, and I like gadgets. As a digital marketer , I want to stay in touch with the newest technologies. I truly believe that by having an iPhone in the early days, I was better able to understand the technology, the importance of mobile, apps, and other new marketing trends that are now the norm.

Thought Leadership 134

Thought Leadership Marketers Marketing Digital Marketing 134

Hubspot Marketing

OCTOBER 14, 2024

Markets change, customer needs evolve, and you must revisit your marketing mix regularly to stay ahead. Example: Let’s say my company is launching a new software tool. When to Use It I find this framework especially useful during strategic planning, whether entering a new market or launching a new product.

Price 116

Price Marketers Marketing User-Generated 116

Orbit Media Studios

JULY 24, 2024

Don’t expand into new channels until you’ve got strong results that you can leverage. Peter Caputa IV, CEO of Databox “If you want to win in a new marketing channel, you have to go all-in. Stay long Digital marketing is an endurance sport. Keep going until you can notch some big wins.

Law 75

Law CMO Place SEO 75

Adobe Experience Cloud Blog

OCTOBER 29, 2018

Typically, it is the result of having a marketing team that is just beginning to implement digital engagement strategies. With so many new concepts presented within digital marketing , many marketing managers determine that it is safer to go with a system that appears ‘easy’ during their evaluation.

Marketing Automation Platform 132

Marketing Automation Platform Digital Marketing Thought Leadership Communications 132