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Distracted by New Technology? You Probably Aren’t Giving Your Website the Attention It Deserves

Adobe Experience Cloud Blog

By all means, think outside the box, but don’t let the emergence of new marketing channels cause you to lose sight of what’s tried and true. The post Distracted by New Technology?

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The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

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Why T-Shaped Marketers Hold the Key to Success in the New Marketing Age

Digital Marketer

But the ability to embrace new technologies quickly and implement marketing experiments independently can make the difference between success and be made redundant. This is where T-shaped marketers come in. Click here By nature, T-shaped marketers are self-starters and doers. At least not anytime soon.

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What is AI marketing? Everything digital marketers need to know

Unbounce

Jeff Taylor is the founder of his own digital marketing agency, Taylor Made Marketing. It just combines other ideas it’s seen before into something that looks kinda new. But we’re sure most marketers have woken in a cold sweat with an intrusive thought: Are robots gonna replace me?

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The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance

Adobe Experience Cloud Blog

I like new technology, and I like gadgets. As a digital marketer , I want to stay in touch with the newest technologies. I truly believe that by having an iPhone in the early days, I was better able to understand the technology, the importance of mobile, apps, and other new marketing trends that are now the norm.

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The greatest hidden cost to marketing success: Ineffective communication

Martech

The marketing function has undergone monumental shifts in the past year, leaving leaders grappling with an array of challenges that make it difficult to focus on long-term growth. For one, the explosion of e-commerce and omnichannel in the past year means marketers are managing an increasing number of touchpoints to engage audiences.

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Marketing analytics: What it is and why marketers should care

Martech

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data.

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