Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

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SmartBrief - Marketing

AUGUST 13, 2024

This newsletter provides news, features, campaign examples and industry trends stories from leading and niche media delivering the inspiration and insights you need to stay at the forefront of marketing innovation. IAB SmartBrief For digital marketers, advertisers and media professionals. Sent daily.

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SmartBrief - Marketing

NOVEMBER 19, 2024

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization.

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User-Generated Retail New Technology Customer Journey 121

Marketing Insider Group

MAY 4, 2016

New technologies and social media in the last two decades have fundamentally changed the way consumers think, behave and engage with brands. While traditional marketing models are still applicable, marketers today are learning a whole new set of digital marketing skills and strategies to better connect with consumers.

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Marketing Insider Group

NOVEMBER 12, 2018

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. The post The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond appeared first on Marketing Insider Group.

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Martech

JULY 10, 2024

I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on social. As with anything new, some were skeptical of its long-term value.

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Neil Patel

NOVEMBER 19, 2020

Plus, with augmented intelligence, we can take advantage of new technologies while also continuing to use human talent. If you’ve already started using augmented intelligence in your marketing, or if you’re thinking about using it soon, tell us about your experience in the comments.

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Rock Content

JULY 15, 2023

Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. To help you with that part, we listed 6 great Digital Marketing examples to get inspiration and learn from. But what does that word really mean in a Digital Marketing context?

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Digital Marketing Affiliate Marketing User-Generated Automobile 105

Zumvu

FEBRUARY 1, 2022

Digital marketing is always changing, and the trends vary from year to year. So it’s important for you not only to stay up-to-date with what people like but also how they're using new technologies.

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Martech

MARCH 13, 2025

Although this business failure happened apart from my work in email, it also brings me back to what I’ve learned over 27 years of working in all aspects of our industry, from being a newcomer in digital marketing to leading an email agency today, surrounded by amazing people and doing work that helps companies achieve their goals.

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Marketers Marketing New Technology Energy 119

Neil Patel

JANUARY 15, 2019

Digital marketing is going to change drastically in 2019. You already know that each year marketing gets more expensive and more competitive. One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies. That’s just a given. That’s crazy!

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Martech

AUGUST 15, 2024

In this article, we are going to take a deeper dive into workflows, examining how AI, and specifically visual workflow builders, will impact the way marketing teams operate. From specialists to creative technologists Most marketing organizations rely heavily on specialists. But buyer beware. Shopping is the easy part.

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Marketers Marketing User-Generated New Technology 119

Adobe Experience Cloud Blog

AUGUST 1, 2016

Author: Nick Westergaard Digital marketing isn’t going anywhere. However, new technologies bring about constant shifts, making it hard to keep up without the right strategy. For a lean team or smaller company, what should be the top priorities to get started in digital marketing?

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Digital Marketing Thought Leadership Marketers Marketing 94

Martech

DECEMBER 23, 2024

Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable.

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Whitepaper Key Performance Indicator Thought Leadership User-Generated 105

Marketing Insider Group

JANUARY 16, 2020

The 2020 B2B Marketing Mix Report shows that this year, B2B companies will spend more than 50% of their marketing budget on digital marketing and website development. Learn how to maximize your digital marketing program with a digital audit in 2020. What Is a Digital Audit? link] , Databox.

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Digital Marketing Marketing Mix Marketers Marketing 95

Jeff Bullas

FEBRUARY 19, 2023

For example, I used Anyword to analyze the headline of my digital marketing tools page. In this example, I’m happy for the text to be altered by choosing “Relaxed”, I want to incorporate the keywords “Digital Marketing Tools”, and I’m targeting both Males and Females aged over 35. It’s here to make it easier.

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Copywriting Whitepaper New Technology Digital Marketing 276

OnPassive Marketing

SEPTEMBER 20, 2022

According to numerous research, digital marketing is essentially the way of the future. Being a great digital marketing specialist may not be simple, but the rewards can be enormous. This blog will cover all the methods for developing the skills necessary to become a digital marketing professional.

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Aspiration Marketing

JANUARY 29, 2024

Marketing has undergone a tremendous transformation in the past decade with the rise of new technologies like artificial intelligence (AI) and chatbots. Chatbots, powered by AI , are one of the biggest disruptors in marketing today.

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Transform New Technology Marketers Marketing 264

Search Engine Land

NOVEMBER 30, 2023

As an accidental entrepreneur who started a digital marketing agency seven years ago, I’ve learned first-hand what it takes to achieve longevity while navigating periods of rapid growth and economic uncertainty. Differentiation through values There are thousands of digital marketing agencies in the U.S.,

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Digital Marketing Marketers Marketing Price 92

Unbounce

MARCH 30, 2023

Jeff Taylor is the founder of his own digital marketing agency, Taylor Made Marketing. But we’re sure most marketers have woken in a cold sweat with an intrusive thought: Are robots gonna replace me? If AI is just so good at this whole marketing thing, what are we gonna need marketers for?

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Digital Marketing Marketers Marketing Price 81

Neil Patel

MAY 10, 2021

Here’s what you need to know about its effect on the digital marketing industry. What Is Blockchain Technology? Blockchain technology is a new way to secure your data. How Could Blockchain Change the Marketing Industry for Data Security? What if you could combine that with this new technology?

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New Technology User-Generated Marketers Marketing 122

Marketing Insider Group

DECEMBER 8, 2020

Digital transformation is a necessity to stay competitive and meet customer needs. B2B SMBs can achieve digital transformation with minimal friction by adopting the right technology, committing to digital marketing, empowering employees, and delivering optimal experiences for customers.

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Transform eCommerce Thought Leadership Millennials 138

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

Author: Phillip Chen In just a couple days, the industry’s top digital marketers, advertisers and technology enthusiasts from around the world will come together at The Javits Center in New York City to connect, learn, network at ad:tech New York 2014.

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Thought Leadership Event Marketing Customer Journey New Technology 134

Sachs Marketing Group

NOVEMBER 1, 2023

Measuring digital marketing ROI entails tracking conversions related to your digital campaigns, assessing the revenue generated from these campaigns, and comparing this to the cost of running the campaigns. This calculation provides invaluable insight into the effectiveness of your marketing spend.

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Digital Marketing Non-Profit Health Real Estate 52

Adobe Experience Cloud Blog

JUNE 23, 2015

I like new technology, and I like gadgets. As a digital marketer , I want to stay in touch with the newest technologies. I truly believe that by having an iPhone in the early days, I was better able to understand the technology, the importance of mobile, apps, and other new marketing trends that are now the norm.

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SMA Marketing

JULY 27, 2023

In today’s rapidly evolving digital landscape, businesses are continually challenged to stay ahead of the curve. Emerging new technologies and dynamic online consumer behavior have redefined the rules of engagement, making digital marketing an indispensable pillar of success.

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Digital Marketing Transform Marketers Marketing 52

Adobe Experience Cloud Blog

MAY 16, 2018

While digital marketing through an ever-growing number of channels can seem daunting, previous successes and experience developing multi-channel marketing strategies is a core strength that holds value over time. The Who, The What, The When, and The Where— that is essentially what a lot of marketing boils down to.

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Transform Thought Leadership Communications Marketers 134

Emanuel P SEO Blog

JANUARY 29, 2024

and how it redefines the digital marketing landscape. This accessibility invites marketers of all skill levels to leverage AI’s potential in innovative ways. Future Prospects: Embracing AI in Marketing The future of digital marketing is inextricably linked with AI. In this episode, we discussed A.I.

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Digital Marketing PR User-Generated Marketers 52

Adobe Experience Cloud Blog

APRIL 25, 2018

What does it take to be a fearless marketer? The Marketing Nation is filled with marketers who are boldly pushing the envelope with new technologies and innovative, creative ways to engage their customers. Andy Caron, Director of Inbound Marketing and Automation, Telnyx. Tyler Lessard, VP Marketing, Vidyard.

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CMO Inbound Marketing Health Thought Leadership 134

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. Content Marketing for B2B Enterprises " by Udemy. Content Marketing " by QuickSprout. Email Marketing Certification " by HubSpot Academy.

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Inbound Marketing eBook Copywriting Social Media Marketing 145

Duct Tape Marketing

MARCH 11, 2021

Marketing Podcast with Andrew Davis. In this episode of the Duct Tape Marketing Podcast , I interview Andrew Davis. He’s built and sold a digital marketing agency, produced for NBC, and worked for The Muppets. Marketing Podcast with Andrew Davis. Andrew is a bestselling author & keynote speaker.

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New Technology Digital Marketing Management Marketers 95

Martech

MAY 15, 2024

I was really drawn to new things, so the whole idea of websites, and online ecommerce was really starting to brew. I got pretty quickly into the world of digital marketing. And in that space, I realized I have an ability to “speak technology” — I can translate very technical things to people who aren’t technical.

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Direct Mail Transform eCommerce New Technology 108

Martech

FEBRUARY 18, 2022

Brand success became more dependent on leads, which eventually led to a stark division between sales and marketing teams. Now, accelerated transformation due to new technologies and changing customer expectations — spurred on by the 2020 pandemic — have brought these teams together once again. Processing.Please wait.

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Transform Marketers Marketing New Technology 126

Adobe Experience Cloud Blog

DECEMBER 8, 2014

As digital media technologies transform global business, energy – by and large – lags behind, stuck in a “trade shows and hand-shakes” ethos that has ruled the industry for decades. They invested in a digital media strategy but realized that driving leads to their website was not enough if those leads didn’t make their way to sales.

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Transform Energy Thought Leadership Marketers 134

Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King. Processing.Please wait.

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Branding Fashion New Technology CRM 125

Martech

APRIL 27, 2023

So, what does this mean for brands looking to bolster their digital presence? But what does using marketing automation to enhance creativity and brand experiences look like in practice? Let’s focus on one important digital marketing element: a company’s website. This is good news. Everything. This needs to change.

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Digital Marketing New Technology Branding Customer 113

Power Digital Marketing

NOVEMBER 22, 2022

Many performance channels that have long relied on attribution will struggle to prove their worth, and new measurement standards will become best practice. New technologies and workarounds will likely come and go (such as UID2, Google’s new “PAIR” system, or web3 blockchain tracking). Get in touch here.

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Fashion New Technology Marketers Marketing 98