Digital Marketing New Technology Performance Marketing 
The CMO Survey
APRIL 24, 2024
The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition.
Search Engine Land
FEBRUARY 15, 2023
That’s according to Alec Cole , an SEO strategist at performance marketing agency Amsive Digital, who anticipates Google Bard “force a sea change in these conversations” as client questions become more pointed. “We’re going from ‘What do you think of this new technology?’
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Martech
JANUARY 13, 2022
The concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham. Why we care.
Marketing Insider Group
JANUARY 10, 2022
That has included consumer behavior, marketing trends, Web 3.0, and all that is impacting the ways marketing teams operate in today’s business environment. This is easier than ever now that many events have digital components that eliminate the need to travel in order to participate. Location: Las Vegas, Nevada.
Martech
MAY 6, 2022
Knowing which numbers (or metrics) to track will help you assess and continually optimize your email program’s performance and help you find useful solutions to improve it. Get the daily newsletter digital marketers rely on. But that’s only the beginning. Numbers need context to give them meaning. Recommendations.
Set Up
APRIL 11, 2024
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Cwirko-Godycki referenced a campaign from when he was fairly new to Aon and transitioning from a content marketing role to a demand gen and marketing tech role.
Spiralytics
MARCH 7, 2023
The drive towards improving delivery capacity is partially to gain a new customer base. Implementation of new technologies With the widespread use of mobile devices in the Philippines, ecommerce companies are experimenting with ecommerce tools like artificial reality (AR) and artificial intelligence (AI) to improve the customer experience.
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