Digital Marketing, New Technology and Pharmaceutical

The main rebrandings of 2023 – and what we can learn from them

Rock Content

DECEMBER 20, 2023

By choosing to undergo a rebranding process, companies aim to communicate both internal and external changes, such as mergers, shifts in executive vision, new technologies, or competitors. The transformation included renaming the pharmaceutical division, previously known as Janssen, to Johnson & Johnson Innovative Medicine.

Transform

Transform Pharmaceutical Branding Communications

Spotlight on the expert: Michelle Tackabery

Martech

JULY 2, 2024

I just loved marketing so much. It was the year 2000 and I was poised to be a digital marketer. It’s just full of software and pharmaceutical companies, so it was a great place to be a marketer. I learned to be flexible and open to the new technology coming through — and there was always new technology.

Pharmaceutical

Pharmaceutical Retail Transform New Technology

Marketing Pro Pulse

The main rebrandings of 2023 – and what we can learn from them

Spotlight on the expert: Michelle Tackabery

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