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How to Future-Proof Your 2025 B2B Marketing Plan

Trade Press Services Newsletter

Here are some tips for marketers to ensure their B2B marketing plans remain relevant and effective in 2025 and beyond. Create or Update Your Marketing Plan If you dont already have a marketing plan in place, now is the perfect time to create one. A documented strategy is foundational to marketing success.

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2025: The year for “hype” normalization

SmartBrief - Marketing

While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. Looking ahead, 2025 will be a year of “hype” normalization.

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Essential KPIs to measure generative AI’s success in marketing

Martech

I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on social. As with anything new, some were skeptical of its long-term value.

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The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

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How to future-proof your digital marketing strategy

Martech

The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. Marketers are learning that they need to be proactive in their planning, lest unforeseen events upend their campaigns. Here are some ways Khetan recommends marketers prepare their digital strategies for the future.

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The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email.

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How to Generate High-Converting Copy With AI Copywriting Software

Jeff Bullas

For example, I used Anyword to analyze the headline of my digital marketing tools page. In this example, I’m happy for the text to be altered by choosing “Relaxed”, I want to incorporate the keywords “Digital Marketing Tools”, and I’m targeting both Males and Females aged over 35. It’s here to make it easier.