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Data and confused: The increasing complexity of digital ad targeting

Martech

Data collection will be important for not only B2C companies but B2B as well with new digital marketing opportunities expanding across segments. As targeting gets more complex, branding and PR will be what allows businesses to be sought after, without having to hard sell to cold leads. Brand building.

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AI Redefining Digital Marketing – UnMiss Podcast 2024

Emanuel P SEO Blog

and how it redefines the digital marketing landscape. This accessibility invites marketers of all skill levels to leverage AI’s potential in innovative ways. Future Prospects: Embracing AI in Marketing The future of digital marketing is inextricably linked with AI. In this episode, we discussed A.I.

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Be part of the change: Tuesday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and here’s a tip for you. PR) — are all part of CX and need to pull in the same direction. Kim Davis Editorial Director. BOX AD GOES HERE.

PR 109
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The Best Marketing Conferences of 2020

Marketing Insider Group

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

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Marketing Audit 101: How to Conduct a Marketing Review and Make Adjustments to Boost Performance

Marketing Insider Group

Marketing becomes more complex every day. As new technology and concepts surface, promoting brands, products, and services has become a complicated activity for small and large companies alike. As marketers craft and implement their strategies, it can be difficult to understand what is working and what isn’t.

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Competitive intelligence: How to find insights on social & beyond

Hootsuite

Competitive intelligence is crucial for informed decision making, from your next social media post to creating your entire digital marketing strategy. Its about deeply understanding the market so you can set your organization apart to reach your audience in the most effective way. Current events and new technology.

PR 91
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The Step-by-Step Guide to Sales-Marketing Alignment for B2B

Marketing Insider Group

Here’s how Microsoft does it: Without this clarity and sales-marketing alignment, your martech stack could turn into a Frankenstack. Do we really need this new technology? Consistent brand messaging is the hallmark of good sales-marketing alignment. Or are we suffering from the shiny object syndrome?

CRM 141