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3 tips to tackle the annual marketing budget challenge

Martech

These are mostly subscription costs for technology but include costs for items like your annual customer event or your performance marketing agency that you could never bring in-house due to headcount constraints. Partner marketing costs. Local field marketing event.

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Roku expands measurement program to boost streaming advertiser experience

Martech

Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI. MMM allows brands to track and measure ad performance at the campaign level and then allow advertisers to adjust their budgets accordingly. Get the daily newsletter digital marketers rely on.