Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital.

Digital Marketing 126

Digital Marketing SEO Marketing Marketers 126

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition.

New Technology 289

New Technology CMO B2C Marketing 289

Marketing Insider Group

NOVEMBER 6, 2023

This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. What Is Performance Marketing?

Performance Marketing 83

Performance Marketing Transform Marketing Marketers 83

Martech

OCTOBER 24, 2022

What is the most common aspect of accessibility that digital marketers forget? Marketers are focused on able-bodied target markets and SEO and less inclined to consider how people access content. Are there any tools or websites you’d recommend to help digital marketers evaluate/test their campaigns prior to launch?

Digital Marketing 109

Digital Marketing Marketing Marketers Promotion 109

Search Engine Land

JULY 23, 2024

” Relief and positive reactions Asher Mirza , a digital and performance marketing specialist, said it was great news to wake up with as a performance marketer and shocking as a consumer. ” Digital marketer Brett Bodofsky wondered whether similar audiences might come back now.

Advertising 97

Advertising Advertisers Non-Profit Digital Marketing 97

Martech

AUGUST 31, 2022

Google has created a lot of opportunities to make your SEO strategy better informed and more diverse by including videos into your digital marketing routine. The post How video SEO can boost your overall digital marketing strategy appeared first on MarTech.

Digital Marketing 106

Digital Marketing Marketing Strategy SEO Transform 106

Martech

FEBRUARY 6, 2025

Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIns report, “The Future of B2B Marketing Measurement,” offers ways B2B marketers can improve their tracking and optimization of results.

Marketing 89

Marketing Marketers CRM Customer Journey 89

Lusha

MAY 17, 2018

We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. Analyze ad performance based on ROI and other critical KPIs (CPL, CPA).

Performance Marketing 7

Performance Marketing Management Analytics Marketing 7

Lusha

MAY 17, 2018

We are searching for a talented Performance Marketing Manager to join our TLV office, who is looking for a great growth opportunity to be part of a fast-paced growing team. You will be joining at a pivotal time, as we are scaling up our marketing activity. Analyze ad performance based on ROI and other critical KPIs (CPL, CPA).

Performance Marketing 75

Performance Marketing Management Analytics Marketing 75

Search Engine Land

AUGUST 8, 2023

The strong performance helped boost total net revenue up 13% year-on-year to $337 million, ahead of the Street consensus at $325 million. The increase in ad spend is positive news for the digital marketing sector as it shows that trust and stability is returning faster than was forecast following the slump triggered by the economic downturn.

Performance Marketing 79

Performance Marketing Advertising Advertisers Marketing 79

Martech

JULY 30, 2024

Startups use basic analytics tools to track marketing performance and make agile, quick decisions. In contrast, large corporations typically target national and international markets with broader campaigns. for every $1 spent on influencer marketing, according to the Digital Marketing Institute.

CRM 115

CRM Marketing Marketers Customer loyalty 115

Martech

APRIL 17, 2025

Most marketers approach branded search with a healthy dose of skepticism. Because most performance marketing campaigns are conversion-optimized. Relying solely on attribution misses opportunities to make investments that drive real, meaningful growth in an increasingly competitive digital marketing ecosystem.

Non-Profit 97

Non-Profit CMO Energy Marketing Mix 97

Hubspot Marketing

NOVEMBER 15, 2024

Integrated marketing that uses many channels and creative outlets to communicate your value proposition. Relationship marketing that champions your customers and marketing partners. In this vein, you see how holistic marketing is part of the customer experience (CX) a company delivers. PR and earned media.

CMO 124

CMO Traditional Marketing Communications Marketing 124

Martech

JULY 12, 2024

Picture television’s massive reach, sharpened to a digital marketing laser. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This isn’t a dream. It’s Connected TV (CTV) advertising.

Digital Marketing 101

Digital Marketing Advertising Advertisers Whitepaper 101

Search Engine Journal

JULY 25, 2023

Aug 2 Webinar: Unleash your ad potential with these top performance marketing trends. The post Mastering Performance Marketing: How To Take Your Campaigns From Good To Great [Webinar] appeared first on Search Engine Journal. Reserve your spot today!

Performance Marketing 68

Performance Marketing Market Trends Marketing Marketers 68

Neil Patel

DECEMBER 15, 2021

What’s the one thing you want from any digital marketing campaign? Whether it’s ad click-throughs or increased sales, every successful marketer has a performance goal in mind. Sometimes, marketing fails , and you’re left paying for a campaign that didn’t deliver. What Is Performance-Based Marketing?

Marketing 134

Marketing Marketers Performance Marketing Digital Marketing 134

Customers.ai

OCTOBER 17, 2023

The best digital marketing agency tools are built to scale, will impress your clients, and win you new business. Two of the most reported challenges for marketing agencies are finding services to offer that differentiate themselves from the competition and adopting new marketing technologies to gain a competitive advantage.

Digital Marketing 52

Digital Marketing Marketing Marketers Analytics 52

Econsultancy

SEPTEMBER 2, 2022

Richard Jones is the CRO of performance marketing engine Wunderkind. I recently spoke with Richard about his experiences as a two-time CEO, how brands can provide genuine value to the customer in exchange for their data, and the digital marketing trends that retailers need to keep an eye on in the near future.

Retail 110

Retail Customer Market Trends Performance Marketing 110

Search Engine Land

JANUARY 29, 2024

Tinuiti is the largest independent performance marketing firm specializing in Streaming TV and dominating the triopoly of Google, Facebook, and Amazon. Managing $4 billion in digital media and boasting a workforce of over 1,000 employees, Tinuiti is a significant player in the digital marketing landscape.

Retail 133

Retail Advertising Advertisers Performance Marketing 133

Sprout Social

JANUARY 30, 2025

Kaplan has shared in many interviews that he believes in balancing brand and performance marketing , and its clear the team is using that as a launch pad to unleash more brand building. Montgomery champions approaching social like a user instead of a brand, a strategy that seems to be paying off.

CMO 95

CMO Gen Z Thought Leadership Entertainment 95

Martech

MAY 6, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. Good morning, Marketers, and have we reached normal yet? Early on in the pandemic, marketers (and everybody else) realized how true it was that change is constant. “A cohort is a form of a segment.

Digital Marketing 98

Digital Marketing Performance Marketing Transform Marketing 98

Search Engine Land

FEBRUARY 22, 2024

The new CTA was first spotted by Senior Performance Marketing Manager and Google Ads expert, Thomas Eccel, who shared a preview on X : Eccel commented: “Spotted this ‘Recently Used’ CTA next to the Performance Max campaign type when setting up a new campaign. Made me smile.” ” Pushing automation ?

Advertising 107

Advertising Advertisers Performance Marketing Digital Marketing 107

Martech

APRIL 20, 2022

Nearly half of consumers are afraid their data will be misused for identity theft, while only 9% are concerned about advertisers misusing it, according to a report by performance marketing firm Tinuiti. Get the daily newsletter digital marketers rely on. Only 1 in 5 consumers wouldn’t surrender an email address.

Advertising 125

Advertising Advertisers Shipping CMO 125

Martech

DECEMBER 21, 2021

Well-orchestrated marketing ops have the potential to both encourage team member productivity and improve campaign ROI. Here are six reasons why ops is a foundational piece of successful digital marketing strategies. It impacts everything marketing does. It improves team morale and performance.

CRM 127

CRM Marketing Marketers Performance Marketing 127

The CMO Survey

JUNE 16, 2020

expected over the next year), further solidifying the shift toward digital. Marketing budgets hold : Despite headcount loss, 30.3% of marketers—the largest segment—have experienced no change in their overall marketing budgets during the pandemic with 41.3% Marketing budgets hold : Despite headcount loss, 30.3%

CMO 130

CMO Transform Customer Acquisition B2C 130

Adobe Experience Cloud Blog

AUGUST 21, 2017

The digital marketing agency Workshop Digital went through the trouble of exporting and analyzing 1.7 That is, “if your landing pages in any way result in higher conversions, you’ll increase the Relevance Score of your Facebook ads,” says Matthew Weller, Director of Performance Marketing at AspireIQ. Yes, really.

Thought Leadership 134

Thought Leadership User-Generated Food Advertising 134

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

. * So, w e dug deeper , and found that marketers across the industry reported a number of substantial challenges that they felt stood as obstacles to achieving this higher-level growth: . Proving the impact of digital marketing . As marketers ourselves, we went to work to figure out how to overcome these obstacles.

Transform 174

Transform CRM B2C CMO 174

Martech

MAY 2, 2022

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. Get the daily newsletter digital marketers rely on. What it does. Processing.Please wait.

Advertising 106

Advertising Advertisers Performance Marketing Digital Marketing 106

Rock Content

MAY 5, 2020

Content Marketing has evolved from being just blog posts and editorial strategies. It’s a holistic approach that provides a complete content experience and relies on a broad range of Digital Marketing tactics such as email marketing , social media, SEO , interactive content, and paid media to keep and enhance engagement with customers.

Manufacturing 124

Manufacturing Food Promotion Education 124

Martech

JANUARY 7, 2022

Did the tactic perform as expected? Be willing to pivot and change work that under-performs. Double down on high-performing marketing. All of these changes have heightened the need for marketing work management software, which optimizes and documents the projects undertaken by digital marketers.

Whitepaper 136

Whitepaper Marketing Marketers Management 136

Litmus

APRIL 6, 2021

When they are gone, it could disrupt key components of your digital marketing ecosystem, such as: Personalization: Behavioral and browsing data will be limited, making it harder for marketers who depend on 3P cookies to personalize ads.

Transform 109

Transform Marketing Mix Performance Marketing Advertising 109

Search Engine Land

FEBRUARY 15, 2023

That’s according to Alec Cole , an SEO strategist at performance marketing agency Amsive Digital, who anticipates Google Bard “force a sea change in these conversations” as client questions become more pointed. ” Get the daily newsletter search marketers rely on. How does this impact the SERPs?

SEO 110

SEO New Technology Performance Marketing Digital Marketing 110

Martech

OCTOBER 4, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and how many more independent CDPs will be gobbled up? This is an example of how the two big parts of modern marketing fit together like two pieces in a jigsaw puzzle.

CRM 113

CRM Health Customer Journey Performance Marketing 113

Martech

JANUARY 19, 2022

Legislation like this could be a game-changer for every digital marketer. The general consensus seems to be that the bill won’t (or at least shouldn’t) pass in its current state, won’t actually accomplish what lawmakers want, and would have serious consequences for the marketing industry. Integrating its products (e.g.,

Advertising 113

Advertising Advertisers Marketing Marketers 113

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Consider Account-Based Marketing.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

SmartBrief - Marketing

JANUARY 23, 2024

When creating CTV strategies, it’s critical to consider a multiplatform approach that integrates ads with other digital marketing strategies, such as search engine marketing, social media, email campaigns and influencer marketing. This further adds to brand visibility and drives customer loyalty.

Shoppers 105

Shoppers Customer loyalty Advertising Advertisers 105

Martech

APRIL 15, 2022

Get the daily newsletter digital marketers rely on. Prime time on Instagram expanded in 2021, with good opportunities in the early evening as well as the top-ranked mid-morning hours. In past years, engagement on LinkedIn had spread beyond work hours, but no longer. Engagement is heavily concentrated on the U.S. Processing.Please wait.

Digital Marketing 142

Digital Marketing Management Product Customer 142