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Top 10 B2B Digital Marketing Conferences to Attend in 2021

Marketing Insider Group

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. What pain points does your marketing department face regularly?

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Living the agile marketing values: A do’s and don’ts guide

Martech

Did the tactic perform as expected? Be willing to pivot and change work that under-performs. Double down on high-performing marketing. This has heightened the need for work management tools that help marketers navigate these new workflows. Do’s: Discuss desired outcomes before beginning any work. What the tools do.

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Good morning: Attribution is complex

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, it’s time to acknowledge complexity! In last Thursday’s newsletter, the quote of the day came from marketing strategist Kathleen Schaub.

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Target audiences precisely to maximize reach and reduce spend by Edna Chavira

Martech

Picture television’s massive reach, sharpened to a digital marketing laser. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This isn’t a dream. It’s Connected TV (CTV) advertising.

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B2B customer journeys that begin at review sites are significantly shorter

Martech

Dreamdata is a B2B go-to-market platform. Website visits, white paper downloads, social media interactions, webinar or meeting attendance, demos, and of course intent data from review site visits — this data doesn’t typically sit in one place within an organization. Get the daily newsletter digital marketers rely on.

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Why marketing attribution is both a challenge and a necessity

Martech

They invested in their routing app and we invested in attribution, funnel metrics and building a system that collects all the digital clicks – a much bigger marketing system. ” Get the daily newsletter digital marketers rely on. Processing.Please wait. Why LeanData retreated from attribution.

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How CTV can deliver market research for B2B marketers

Martech

“We believe connected TV advertising is undervalued, and there’s so much that digital, data-driven marketers can do with connected TV advertising that goes beyond the scope of any other ad channel,” said Hooman Javidan-Nejad, director of performance marketing for CTV advertising platform MNTN, at The MarTech Conference.