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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Where do I start? Get A Certificate.

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Email Inspiration: 16 Places to Look for Examples

Litmus

Where to find great brands to subscribe to in the first place? Here are a few places Litmus’ own email team gets their inspiration from: 1. And for a regulated industry like pharmaceuticals, looking at what retailers are doing with their email programs doesn’t really help.

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A new age of direct-to-physician marketing

Martech

New telemedicine technologies that reach physicians at the point of care have added to this trend, making it easier than ever to reach doctors with targeted ads and messaging at the right time and in the right place. I suspect that if you name a pharmaceutical brand or company, we’ve probably worked with them.”.

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7 Paths to a Successful Startup

Duct Tape Marketing

And I think these days that advice is getting out there more, but five or 10 years ago, everybody was saying, I need to raise, I need to raise, particularly in a place like Wharton where everyone wants to build high growth enterprises. Lori Rosenkopf (08:50.739) digital marketing firm. So it's innovative to that place.

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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

A pharmaceutical company blog might not sound like a particularly exciting form of content. Browsing through it feels like flicking through a glossy magazine with typography that’s almost as beautiful as the photography that takes pride of place. Breakthroughs by Pfizer. A lot of thought has gone into the design of this blog.

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5 Types of Bad Backlinks You Don’t Want

Neil Patel

Let’s take a few steps back and talk about why search engines care in the first place. These are links back to your site from places you just don’t want to be associated with your brand. Some have described these types of spammy sites online as three Ps – pornography, pharmaceuticals, and poker.

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The B2B case for retention marketing: 7 key tactics

Martech

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Thus, retention is gaining traction again as a strategic B2B marketing priority. This last one is a biggie.

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