The CMO Survey

APRIL 1, 2025

Marketing leaders place greater emphasis on defending market position and investing in talent/capabilities, while other executives prioritize attracting investors and business partners. In this constrained environment, marketing budgets grew just 3.3% Despite slower growth rates, marketing budgets now represent 9.4%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Marketing Insider Group

AUGUST 27, 2024

Digital Marketing Strategies Digital marketing is a cornerstone of successfully promoting a manufacturing company. Your customers will look online for service providers, so you have to do everything in your power to increase your visibility in the places they’re searching.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Search Engine Land

FEBRUARY 26, 2024

A new report released this month by Intero Digital ( disclosure: I previously worked with Intero ), “Revolutionizing Reach: The 2024 Digital Marketing Landscape You Can’t Ignore,” checks the yearly pulse for the digital spending and marketing activities of its SMB client list. Top digital marketing goals for 2024.

Digital Marketing 125

Digital Marketing Thought Leadership Transform B2C 125

Martech

JANUARY 10, 2025

Digital personalization is a double-edged sword. Digital marketing leaders must carefully manage the reality and perceptions around personalization. This can erode consumer trust and underscores why digital marketers should cautiously approach delivering excessively personalized advertisements and recommendations.

Manufacturing 127

Manufacturing Advertisers Advertising User-Generated 127

Martech

JANUARY 13, 2025

How can consumer demands for data privacy coexist with the realities of effective digital marketing? These unresolved questions underscore a rift that could fundamentally reshape the future of digital marketing and online trust. Is this the kind of place where youd choose to spend your time online?

Law 128

Law User-Generated Email Marketing Education 128

Martech

OCTOBER 16, 2024

The editorial and conference teams will remain in place as part of Semrush. While many marketers see Semrush as a software provider, it’s also a martech platform, offering tools that go beyond software to enhance marketing strategies. What happens to MarTech and the MarTech Conference? What does it mean for Semrush?

Law 131

Law Education Digital Marketing SEO 131

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead.

Transform 131

Transform User-Generated SEO Law 131

Martech

JULY 30, 2024

As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era. GEO vs. SEO: Similarities and differences Both GEO and SEO are cornerstones of modern digital marketing. Are you getting the most from your stack?

Transform 112

Transform User-Generated SEO Digital Marketing 112

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Search Engine Land

JULY 15, 2024

On the other hand, my agency works with businesses on SEO and digital marketing, so we tend to publish content that helps people improve their SEO. Content marketing and SEO Marketing is about being in the right place at the right time. It is your content that is at the right place and at the right time.

SEO 98

SEO Content Marketing Entertainment PR 98

Orbit Media Studios

AUGUST 6, 2024

It’s still an interesting and important question for digital marketers. The Orbit Media site uses a cookie consent banner for visitors from those places. Beyond GA4, there are other places to look for more accurate website data, such as your CDN or server logs. The specific numbers aren’t that important. Ironic, right?

Analytics 132

Analytics Law eCommerce CMO 132

SmartBrief - Marketing

OCTOBER 30, 2024

Billboards, transit ads and digital signage, among others, have been tried and true methods for decades. But as the digital marketing transformation continues to spread throughout myriad industries, one question remains: Are OOH marketers ready for the rise of AI , and can AI deliver better and more unique kinds of data?

Transform 126

Transform Analytics Education Marketers 126

Kuno Creative

JANUARY 24, 2025

For years, Google placed an emphasis on website and page speed as a major ranking factor toward search engine optimization. This was top of mind for digital marketing strategy for a long time! So, we completely understand why so many clients come to us concerned about page speed alerts and their SEO taking a hit.

SEO 96

SEO Digital Marketing Marketing Strategy Place 96

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Nailed place and promotion.

Price 111

Price Real Estate Promotion Food 111

Hootsuite

NOVEMBER 7, 2024

Source: Hootsuite Social Media Consumer Report How to build brand loyalty through digital marketing As you saw in the brand loyalty pyramid, customers become truly passionate about and loyal to a brand when they feel like they have a relationship with that brand. Yes, you’re a brand, and you’ll want to post some promotional content.

Branding 121

Branding Customer loyalty User-Generated Promotion 121

The Marketing Operations Leader

JANUARY 2, 2025

Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketing automation, CRM tools, campaign management, and project management. Consider apps like Yelp or Google Places.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketers 130

Buffer Marketing

NOVEMBER 6, 2023

Gradients, font pairings, stickers, infographics… Canva is a digital marketing dream tool. You can even filter through options for square and portrait templates for your feed if you need something specific.

Place 130

Place Price Management Digital Marketing 130

Hubspot Marketing

JULY 22, 2024

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion." If you publish (or intend to publish) on social media, this is the place to talk about it.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketers Marketing 106

Hubspot Marketing

NOVEMBER 14, 2024

For our purposes, BTL marketing tactics will include: Direct mail Email marketing Trade shows and events Location-specific promotions Targeted online outreach While traditional BTL marketing relies on a physical component, the internet’s reach is inescapable. With all these pieces in place, you can start running your campaign.

Direct Mail 120

Direct Mail Marketers Marketing Email Marketing 120

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase.

Advertisers 120

Advertisers Advertising Retail eCommerce 120

Martech

JULY 10, 2024

I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on social.

User-Generated 130

User-Generated Social Media Marketing Marketers Marketing 130

Hubspot Marketing

JULY 26, 2024

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. How can a company benefit from more accurate measurement as privacy regulations become increasingly strict?

Law 123

Law Analytics Advertising Advertisers 123

Hootsuite

JANUARY 14, 2025

1 for Facebook marketing Schedule posts, answer messages, and manage ads from one place. It offers more advanced social media marketing features than Metas native tools, like scheduling recommendations, social listening, multi-channel inbox management, and in-depth analytics all in one place. It’s so easy.

Analytics 110

Analytics User-Generated Social Media Marketing Management 110

Hubspot Marketing

JULY 30, 2024

A goal for me as I navigate changes in the online business, digital marketing, and social media worlds is to get crafty and figure out how to make an impact without losing time. My team’s favorite place to batch-work our Instagram posts is on a collaborative board on Notion. But I have good news, weary creator.

Product 122

Product Energy Place Management 122

Martech

SEPTEMBER 24, 2024

But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution. The cornerstone of that solution is email marketing. ” Dig deeper: The email marketer’s guide to effective marketing automation 3. You can send a bad email and still make money.

CMO 127

CMO Email Marketing Influencer Marketing Promotion 127

Search Engine Land

SEPTEMBER 12, 2024

Below are our takeaways about this new tool and its implications for digital marketing. This means marketers might find opportunities with SearchGPT to develop content strategies that cater to a much wider range of conversational queries, encouraging users to explore content in more detail.

PR 100

PR User-Generated Transform Thought Leadership 100

Martech

MARCH 11, 2025

Understanding how AI Overviews function and implementing strategies to enhance brand visibility within this ecosystem is now necessary for digital marketing. While AI Overviews offer increased visibility, earning a place within them relies on delivering high-quality content that performs well in traditional search.

Transform 122

Transform User-Generated SEO Branding 122

Martech

OCTOBER 16, 2024

The CMO’s attribution dilemma If you’re a CMO, chances are you’re laser-focused on delivering results and spending most of your marketing budget on digital channels. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​.

Retail 122

Retail CMO Customer Journey Shoppers 122

Orbit Media Studios

OCTOBER 30, 2024

In many places, dull has been institutionalized, especially in social media marketing. Write for many websites A brand that appears in more places is more likely to be recommended by the AI. Be active in the places where your audience spends time This is a foundational marketing activity that has new relevance in the AI era.

SEO 107

SEO Branding User-Generated PR 107

Martech

OCTOBER 1, 2024

The AI optimizes based on the advertiser’s goals but hides many controls marketers are used to, like audience targeting or channel choice. PMax runs ads across all Google-owned media, including unexpected places like Gmail inboxes, which lack the personal touch marketers prefer.

Branding 124

Branding Advertisers Advertising Retail 124

Martech

DECEMBER 17, 2024

I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. AI-powered automatic reply suggestions also pose a challenge for marketers. Heres a look at the new features, their likely impact and steps you can take now.

Email Marketing 117

Email Marketing Copywriting User-Generated Promotion 117

Marketing Insider Group

JANUARY 8, 2025

This article explores how native advertising is changing digital marketing and delivering measurable results for businesses of all sizes. Choose the Right Platforms Native advertising works best when placed on platforms where your audience spends their time. Popular options include social media platforms (e.g.,

Advertising 114

Advertising Advertisers Promotion Entertainment 114

Search Engine Land

JULY 10, 2024

Bottom line: Only place links in the footer that users will expect to see. Get the daily newsletter search marketers rely on. Mistake 4: Linking to noindexed content In the early Wild Wild West days of digital marketing, we had a concept called PageRank sculpting. Business email address Subscribe Processing.

SEO 131

SEO Fashion Communications Promotion 131

SocialPilot

OCTOBER 14, 2024

These listings appear right at the top of the search page, complete with a local map and a handy “More Places” link to explore additional businesses in the area. When it comes to marketing, about 25% of companies are extensively deploying automation to simplify their digital marketing operations including online review management.

Management 104

Management Food Place Customer 104

Orbit Media Studios

JANUARY 8, 2025

In a split second, they answer the question Am I in the right place? So put trust seals all over the place. Great Places to Work award goes on your careers page. Association memberships Being a member of an association can have some digital marketing benefits. Letting the visitor know how well you do it.

Copywriting 111

Copywriting Transform SEO Place 111

Martech

JANUARY 22, 2025

Change is the only thing you can rely on in digital marketing. Unilever used The Trade Desk to place ads strategically for the new dessert flavors in the Foodpanda app. Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new.

Gen Z 107

Gen Z Retail Food Millennials 107

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing 105

Email Marketing Marketing Strategy Marketers Marketing 105