Martech

MARCH 10, 2022

” Words from Tiffany Guarnaccia, founder and CEO of Kite Hill PR, a high profile agency in the adtech and martech space. “The difference with Tech For Good is, it’s a pitch for purpose-driven and pro-social technology companies. If anything, demand for PR rose sharply with the onset of the pandemic.

PR 101

PR Non-Profit Thought Leadership Energy 101

Hootsuite

JANUARY 10, 2025

And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

PR 116

PR Communications Management Food 116

Orbit Media Studios

OCTOBER 30, 2024

In many places, dull has been institutionalized, especially in social media marketing. Upload it to PR services. We want to diversify how we reach this market and go beyond search and other digital marketing channels. Those activities look a lot like SEO, content marketing, PR and social media.

SEO 107

SEO Branding User-Generated PR 107

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Social Media Marketing Stats.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading? billion by 2025.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Orbit Media Studios

DECEMBER 17, 2024

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. Spend some time enhancing the data by adding a column for topics and categorizing your top posts.

Thought Leadership 117

Thought Leadership Copywriting SEO Marketing 117

Duct Tape Marketing

NOVEMBER 2, 2017

7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. We work online, shop online, socialize online. The old personal branding tactics of blogging or social media marketing may already be taking up all your spare time. Get Media Coverage. Host An Event.

PR 78

PR Branding Non-Profit Social Media Marketing 78

Hubspot Marketing

AUGUST 9, 2018

Here are a few collections of top companies for marketers, based on a variety of factors: 10 companies hiring marketers right now (Forbes). 10 companies that pay marketers really well (Forbes). 10 companies that are defining innovation in marketing (Fast Company). 25 of the best companies for content marketers (IZEA).

PR 145

PR Marketing Marketers Non-Profit 145

Neil Patel

MARCH 11, 2021

If you want to succeed with scalable link building, you need quality content that will warrant high PR (page rank). When you pass social signals to your tier 1 backlinks (i.e. sites that linked to you), you will ultimately boost their effectiveness and this will improve your overall Google rankings and get you that high PR you desire.

Real Estate 144

Real Estate PR Social Media Marketing User-Generated 144

Neil Patel

FEBRUARY 9, 2021

Consumers started seeing brand interactions unlike anything they’d ever seen before, and the term guerrilla marketing was coined. With the start of the internet and social media, marketing to customers became a whole new undertaking. Stealth Guerrilla Marketing. 4 C ons of Guerrilla Marketing.

Stealth Marketing 132

Stealth Marketing PR Social Media Marketing Advertising 132

Adobe Experience Cloud Blog

JANUARY 6, 2017

Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. The Ultimate Guide to The Best Marketing Conferences of 2017 https://t.co/Dc18ncYhcd . — John Jantsch (@ducttape) January 5, 2017.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Sprout Social

SEPTEMBER 2, 2022

We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Org-wide social media marketing training. It’s all too easy for social media to become siloed from the rest of your business, or even the rest of your marketing team.

Social Media Marketing 142

Social Media Marketing Price Marketing Marketers 142

Neil Patel

MAY 31, 2021

And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. My company is NP Digital. It’s a digital marketing agency where we help companies of all sizes grow. That’s where I focus my marketing efforts… to grow NP Digital.

PR 145

PR Marketing Marketers SEO 145

Hubspot Marketing

JANUARY 7, 2024

Digital Marketing Digital marketing refers to marketing through digital channels like search engines, websites, email, and mobile apps. In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Hubspot Marketing

JULY 10, 2019

B2B Digital Marketing. Every business, whether B2B or B2C should have a digital presence — which is comprised of paid ads, search engine optimization, a website, and any other place your B2B company is active online. Let’s walk through a handful of tactics that can strengthen your B2B digital marketing strategy.

B2C 145

B2C Social Media Marketing Marketing Marketers 145

Welcome Software

JANUARY 24, 2025

Why integrated marketing is the future Integrated marketing is the process of delivering consistency and relevance throughout your brand experience by aligning all your marketing channels, including: Content marketing Social media marketing Digital marketing Email marketing Paid marketing PR and comms It's all about solidifying alignment across the (..)

Marketing Strategy 52

Marketing Strategy Key Performance Indicator PR CMO 52

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 A social media metric is a number that quantifies a particular action or behavior related to your social media account.

Key Performance Indicator 115

Key Performance Indicator Social Media Marketing Marketing Marketers 115

Buffer Marketing

SEPTEMBER 5, 2023

You’re not *just* a social media person You don’t *only* need a minute of someone’s time You’re not *somewhat* sure what the business needs to do You’re a subject matter expert in business critical fields of Social Media, PR or Comms.

PR 123

PR Social Media Marketing Management Education 123

Hootsuite

AUGUST 18, 2021

Now that we’re well over a decade into social media, some marketers do plan to work in the field from the start of their careers. But the majority continue to segue into social marketing from fields like English, communications, even political science—all without formal training in digital marketing.

Education 143

Education Marketing Marketers Digital Marketing 143

Marketing Insider Group

APRIL 7, 2011

Want to become a B2B Marketing Insider? And there are many amazing writers who share their experience in B2B marketing, social media, digital marketing and demand generation. So began my love affair with B2B marketing and communications. There are a lot of great blogs out there.

B2C 103

B2C PR Real Estate Communications 103

Sprout Social

DECEMBER 9, 2020

Agency’s social media services offerings need to be a defined, integral part of any package or proposal moving forward. . Refine and define social media services . On the other hand, only 4% stated that social is an afterthought. .

PR 128

PR Price Education Analytics 128

Sprout Social

SEPTEMBER 18, 2023

Remove siloes within marketing and sales teams Oftentimes, sections of the marketing teams are functioning in separate bubbles. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to.

Social Media Marketing 143

Social Media Marketing Marketing Marketers Influencer Marketing 143

Marketing Insider Group

DECEMBER 7, 2010

The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice. Related Posts: What Is The Future Of The Social Media Role?

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Hubspot Marketing

DECEMBER 13, 2023

As recently as 2008, influential marketers were using inbound marketing to describe drawing in customers instead of outbound mass marketing. While every inbound marketing agency is slightly different, they have one thing in common: a focus on helping businesses attract customers by creating helpful content.

Inbound Marketing 106

Inbound Marketing PR Manufacturing Marketing 106

Hootsuite

AUGUST 6, 2021

Social teams feel underappreciated, but the numbers show that they’re becoming more and more important to the bottom line. Since the start of the pandemic, digital marketing has contributed 32.7% of the marketing budget by 2026. They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters.

Management 140

Management Marketing Marketers Key Performance Indicator 140

Orbit Media Studios

MAY 24, 2023

For our examples here, we’ll pretend we’re a social media marketing agency focused on helping nonprofits with fundraising. Our buyer is in a marketing leadership role and has fundraising and event promotion goals. Taylor is often challenged to translate their digital marketing efforts into concrete KPIs.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Customers.ai

DECEMBER 12, 2023

Website / URL * Grade my website Ecommerce Platforms Ecommerce platforms are like the digital heartbeats of online stores, offering everything businesses need to effortlessly showcase and sell their products, ensuring a smooth and enjoyable shopping journey for customers. Identify who is visiting your site with name, email and more.

eCommerce 106

eCommerce PR User-Generated Marketing 106

Neil Patel

APRIL 7, 2021

Faster, Smarter, Louder: Master Attention in a Noisy Digital Market. In “Faster, Louder, Smarter ,” Aaron Agius and Gián Clancey share their strategy for transforming their two-person agency into a global digital marketing leader. Digital Marketing for Dummies, 2nd Edition. This book is for you.

Marketing 128

Marketing Marketers Transform Digital Marketing 128

Marketing Insider Group

DECEMBER 15, 2010

B2B social media View more presentations from michaelbrenner. Social networking has been around for as long as we have and yet the emergence of social media is changing the face of marketing, media, PR, customer service, advertising and ultimately entire organizations. Why am I in Marketing?

Telemarketing 81

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 81

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. Digital marketing. At the end of the month, we’ll be giving away six books each to five lucky marketers ! MKTG4903: Digital Marketing. Thought leadership. Engagement.

Thought Leadership 134

Thought Leadership B2C Marketing Marketers 134

Marketing Insider Group

FEBRUARY 3, 2022

An effective marketing strategy considers digital marketing tactics such as content marketing, social media marketing, search marketing, as well as offline marketing activities such as events. It should also include a balance of paid, owned, and earned media.

Marketing Strategy 107

Marketing Strategy Marketing Marketers PR 107

Customers.ai

FEBRUARY 7, 2024

Aslam’s expertise isn’t just limited to Google Ads; he’s a digital marketing virtuoso, having co-founded Driven Mastermind and Nido Marketing, and co-authored “You vs Google,” a number one Amazon bestseller.

Transform 86

Transform eCommerce Non-Profit Advertising 86

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. ” As a strong proponent of “search everywhere,” it’s essential to recognize social search. Learn their mechanics.

Retail 93

Retail Branding User-Generated SEO 93

Marketing Insider Group

DECEMBER 16, 2010

And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. All this got me to wondering about the future of social media marketing roles. They are fully entrenched in social media.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

DECEMBER 16, 2010

And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. All this got me to wondering about the future of social media marketing roles. They are fully entrenched in social media.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Hootsuite

JUNE 21, 2023

Here’s what you should include in your social media marketing portfolio. Introduce yourself and your experience Your social media manager portfolio should provide a brief overview of your education and experience in the field. Here are a few social media marketing portfolio formats to choose from.

Social Media Marketing 115

Social Media Marketing Management Analytics Copywriting 115