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The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. Edelman, who is the co-leader of McKinsey’s Global DigitalMarketing Strategy practice. B2B Marketing Predictions For 2011 A B2B Marketing Manifesto?
Social networking has been around for as long as we have and yet the emergence of social media is changing the face of marketing, media, PR, customer service, advertising and ultimately entire organizations. We have to become social marketers, sales people and customer service reps.
Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. Now I still think we will always need channel managers like we do today with.com, email, etc. But I think the “Social Media Strategist&# will not be around in 5-10 years. We will all be social strategists.
Dan Greenfield/PR+MKTG Camp Dec 16 2010 Good post. Now I still think we will always need channel managers like we do today with.com, email, etc. But I think the “Social Media Strategist&# will not be around in 5-10 years. We will all be social strategists.
Traditional marketing refers to marketing that is done offline — in magazines, newspapers, on TV and the radio, at events or in the form of billboards and posters in public spaces. Digitalmarketing occurs online through your business website, search engine ranking, social media and adverts. Of this total, 4.7
as a PR associate, I know the importance of creating “persons&# behind a business — and blogging is one of the best ways to create personality within a business’s marketing mix. Look for my notes on that shortly. Chelsie Baugh Dec 1 2010 Michael, Thanks for the insight on reasonings behind why businesses blog!
Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events. Outbound Marketing Outbound marketing is where you make first contact with consumers. What’s Next?
In his purely interactive session, Frank received this question: Do you see social media creating a convergence of marketing, PR, and customer service? She even references Frank and @ComcastCares as an example of Customer Service folks doing some PR. Frank answered that he did not believe these areas would “converge”.
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