Buffer Marketing

OCTOBER 28, 2024

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Ultimately, you'll want to differentiate your social media marketing strategy from your competitors', so you don't want to copy them.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

Sachs Marketing Group

MARCH 4, 2025

As the season of renewal approaches, spring cleaning is not just for your home; it is also the perfect time to refresh your digital marketing efforts. A well-structured digital spring cleaning helps businesses optimize their online presence, improve efficiency, and align marketing strategies with evolving industry trends.

Digital Marketing 84

Digital Marketing Marketers Marketing Promotion 84

SMEI

MARCH 5, 2025

Instead, consider expanding to alternative markets that are not directly affected by trade restrictions. Conduct market research to identify emerging economies or trade-friendly regions where demand for your products or services exists. Consider nearshoring to bring production closer to your target market.

Manufacturing 246

Manufacturing Finance Transform Logistics 246

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. Don’t forget employees.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Sachs Marketing Group

FEBRUARY 11, 2025

10 Digital Marketing Ideas for Doctor’s Offices In todays digital age, having a strong online presence is no longer optionalits essential. For doctors offices, this means leveraging digital marketing strategies to attract new patients, retain existing ones, and build trust within the community.

Digital Marketing 52

Digital Marketing Health Marketers Marketing 52

Sachs Marketing Group

JANUARY 13, 2025

The digital marketing landscape is constantly evolving, driven by rapid technological advancements, shifting consumer behaviors, and ever-changing algorithms on search engines and social media platforms. Adaptability in a Fast-Changing Digital Environment The only constant in digital marketing is change.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

Martech

FEBRUARY 26, 2025

Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery. The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce.

Retail 108

Retail eCommerce Transform Digital Marketing 108

Trade Press Services Newsletter

JANUARY 9, 2025

Whether you are starting from scratch or updating last years plan, this template walks you through eight steps to creating a strategic marketing plan. It’s a Team Effort Future-proofing your B2B marketing plan should not be a siloed effort. Digital marketing offers precision targeting, real-time analytics, and cost efficiency.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketers 220

The CMO Survey

APRIL 1, 2025

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. improvement in sales productivity (up from 5.1% reduction in marketing overhead costs (versus 7.0% In this constrained environment, marketing budgets grew just 3.3%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Jeff Bullas

MARCH 7, 2023

The ultimate list of AI image generator tools The explosion of ChatGPT and “ Generative AI ” is a forest fire that is challenging and changing how we create images and copy for our digital marketing campaigns. This tool can be used to create unique and eye-catching visuals for your digital marketing campaigns.

Digital Marketing 189

Digital Marketing Transform User-Generated Advertising 189

Lynton Web

OCTOBER 25, 2024

In a digital marketing agency like ours at Lynton , open-ended questions are crucial across all roles, including: For account managers, they help in understanding evolving client needs and satisfaction levels. More efficient and productive meetings: Conversations are more focused and yield actionable insights.

Digital Marketing 52

Digital Marketing Transform Marketers Marketing 52

Marketing Insider Group

AUGUST 27, 2024

Industry reports help you stay informed about market trends and competitor activities. Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture. Your USP is what makes your company different and better than others in the market.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Martech

JANUARY 10, 2025

Digital personalization is a double-edged sword. Digital marketing leaders must carefully manage the reality and perceptions around personalization. This suggests that consumers have come to expect a degree of personalization in their digital interactions. But differences in attitudes exist.

Manufacturing 127

Manufacturing Advertising Advertisers User-Generated 127

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Sizeable shares of U.S.

Transform 139

Transform Search Marketers User-Generated SEO 139

Hootsuite

NOVEMBER 7, 2024

It’s the secret sauce that turns customers into fans that buy your product again and again, while shouting from the rooftops how much they love you. They stick with that brand even when alternative suppliers or products may be cheaper or more easily accessible. Early positive experiences with your brand and product.

Branding 121

Branding Customer loyalty User-Generated Promotion 121

Martech

OCTOBER 16, 2024

The partnership means Semrush will enrich resources, content and industry insights for marketers, while Third Door Media’s portfolio of Search Engine Land, MarTech, Search Marketing Expo, and Digital Marketing Depot, will continue to operate as standalone brands.

Law 131

Law Education Digital Marketing SEO 131

Martech

FEBRUARY 13, 2025

Content takes center stage Content-related genAI applications (orange) lead the pack, with seven of the top 20 use cases focusing on content ideation, production and optimization. Marketers rely heavily on genAI to streamline workflows, enhance personalization and keep up with the increasing demand for high-quality content.

Transform 139

Transform Copywriting Marketers Marketing 139

Marketing Insider Group

SEPTEMBER 23, 2024

In short, marketing management software is a powerful tool that enhances your marketing efforts. It helps you plan campaigns and analyze results as your business grows and the complexity of your marketing needs increases. Email marketing platforms, which automate and optimize email campaigns.

Management 125

Management CRM Analytics Marketers 125

Hubspot Marketing

AUGUST 13, 2024

SEOs must become more holistic digital marketers. Now, SEO strategists will need to become more like digital marketers by thinking holistically about how their brands can be perceived as valuable and authoritative. The old, traditional SEO playbook won't work like it used to.

SEO 116

SEO Transform User-Generated Health 116

Martech

AUGUST 22, 2024

He also wants to make safer, more sustainable fragrances for products like perfume, shampoo, insect repellant and laundry detergent. Those products will usually have fragrance in them designed by a very small number of secretive companies,” Wiltschko said. “We

User-Generated 120

User-Generated Management SEO Digital Marketing 120

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier.

Advertising 120

Advertising Advertisers Retail eCommerce 120

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead. For example, ChatGPT has over 180.5

Transform 131

Transform User-Generated SEO Law 131

Martech

JULY 10, 2024

I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on social.

User-Generated 130

User-Generated Social Media Marketing Marketers Marketing 130

Martech

JULY 19, 2024

Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. In the age of AI marketing, these manual processes have the potential to kill productivity gains from AI.

Traditional Marketing 129

Traditional Marketing Manufacturing Transform Automobile 129

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era.

Transform 112

Transform User-Generated SEO Digital Marketing 112

Martech

SEPTEMBER 23, 2024

Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. Many marketing teams are over-extended, which is why marketing automation is appealing. It boosts productivity dramatically.

Marketers 124

Marketers Marketing Education Customer Journey 124

Hubspot Marketing

NOVEMBER 18, 2024

percent of marketing agencies and brands invest 10 to 20 percent of their marketing budget into influencer marketing. Interestingly, 26 percent are leaning into it by devoting more than 40 percent of their budget to this digital marketing activity. After all, marketing budgets vary. Align internally.

Influencer Marketing 127

Influencer Marketing Price Affiliate Marketing Millennials 127

Martech

JULY 30, 2024

Email marketing is a powerful method for nurturing leads and converting them into customers. Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services. For example, businesses earn an average of $5.78

CRM 113

CRM Marketers Marketing Customer loyalty 113

Martech

AUGUST 14, 2024

If Google is broken up, it will undoubtedly have a big impact on digital marketing. The big question for marketers will be how much it will impact SEO and ad strategies, but let’s not get ahead of ourselves just yet. Somehow limiting Google from gaining an “unfair advantage in AI products.” Other options.

Law 117

Law Advertising Advertisers SEO 117

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing 130

Manufacturing B2C eCommerce Marketers 130

Jeff Bullas

JANUARY 10, 2023

And in this article, we’ll explore the role influencers play when marketing your business. What is influencer marketing? Influencer marketing is a relatively new digital marketing strategy that involves using celebrities or influencers to promote a brand or product through social media. Post-purchase.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing 105

Email Marketing Marketing Strategy Marketers Marketing 105

Hubspot Marketing

JULY 22, 2024

In your market research, you should consider your competition, what they do well, and where the gaps are that you can potentially fill. Budget When I created my first marketing plan, I made the mistake of confusing the marketing budget section of my plan with my product's price and other financials. Write SMART goals.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketers Marketing 106

Search Engine Land

SEPTEMBER 12, 2024

One of the most talked-about evolutions to the search landscape is OpenAI’s SearchGPT, a product that could rival Google’s dominance soon. Below are our takeaways about this new tool and its implications for digital marketing. 5 key implications for digital marketers 1. What is SearchGPT and how does it work?

PR 100

PR User-Generated Transform Thought Leadership 100

Adams & Knight Marketing

JANUARY 11, 2023

Bonner, who worked as a broadcast journalist for ESPN, CNN and FOX, is a seasoned public relations professional previously serving as a consultant before being named Director of Marketing for one of the Hartford area’s largest nonprofits. AVON, Conn., About Adams & Knight.

PR 246

PR Digital Marketing Education Management 246

Marketing Insider Group

JULY 24, 2024

This article will explore ten essential content marketing benchmarks that will guide you through the complexities of digital marketing. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. Measuring total visits, unique visitors, and page views helps gauge content performance.

Content Marketing 120

Content Marketing Customer Acquisition Marketers Marketing 120

Hubspot Marketing

SEPTEMBER 9, 2024

HubSpot research shows social media is Gen Z’s #1 channel for product discovery, and 43% have bought something via a social media app in the past three months. What can you do as a marketer? Perhaps you could send them a free product to post about or work on a larger content collaboration. What can you do as a marketer?

Gen Z 141

Gen Z Millennials Entertainment User-Generated 141