Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Here’s what I learned.

Product Marketing 105

Product Marketing Product Management Marketers 105

SMEI

MARCH 5, 2025

Instead, consider expanding to alternative markets that are not directly affected by trade restrictions. Conduct market research to identify emerging economies or trade-friendly regions where demand for your products or services exists. Consider nearshoring to bring production closer to your target market.

Manufacturing 246

Manufacturing Finance Transform Logistics 246

Sachs Marketing Group

MARCH 4, 2025

As the season of renewal approaches, spring cleaning is not just for your home; it is also the perfect time to refresh your digital marketing efforts. A well-structured digital spring cleaning helps businesses optimize their online presence, improve efficiency, and align marketing strategies with evolving industry trends.

Digital Marketing 84

Digital Marketing Marketers Marketing Promotion 84

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. Don’t forget employees.

Influencer Marketing 242

Influencer Marketing Thought Leadership Transform B2C 242

Martech

FEBRUARY 26, 2025

Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery. The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce.

Retail 100

Retail eCommerce Transform Digital Marketing 100

Trade Press Services Newsletter

JANUARY 9, 2025

Whether you are starting from scratch or updating last years plan, this template walks you through eight steps to creating a strategic marketing plan. It’s a Team Effort Future-proofing your B2B marketing plan should not be a siloed effort. Digital marketing offers precision targeting, real-time analytics, and cost efficiency.

Marketing Plan 224

Marketing Plan Whitepaper Direct Mail Marketers 224

Jeff Bullas

MARCH 7, 2023

The ultimate list of AI image generator tools The explosion of ChatGPT and “ Generative AI ” is a forest fire that is challenging and changing how we create images and copy for our digital marketing campaigns. This tool can be used to create unique and eye-catching visuals for your digital marketing campaigns.

Digital Marketing 189

Digital Marketing Transform User-Generated Advertisers 189

Marketing Insider Group

AUGUST 27, 2024

Industry reports help you stay informed about market trends and competitor activities. Video Source In the manufacturing industry, your target audience is companies that sell products you have the ability to manufacture. Your USP is what makes your company different and better than others in the market.

Manufacturing 124

Manufacturing Whitepaper Marketers Marketing 124

Martech

JANUARY 10, 2025

Digital personalization is a double-edged sword. Digital marketing leaders must carefully manage the reality and perceptions around personalization. This suggests that consumers have come to expect a degree of personalization in their digital interactions. But differences in attitudes exist.

Manufacturing 123

Manufacturing Advertising Advertisers User-Generated 123

Calvyn Lee Blog

NOVEMBER 24, 2023

Review Your Overall Digital Marketing Maturity To determine readiness to adopt new innovations like AI, start by assessing overall digital marketing maturity. Most rate themselves at just Level 1 or Level 2 when evaluating their digital marketing sophistication.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Martech

DECEMBER 2, 2024

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. Sizeable shares of U.S.

Transform 137

Transform Search Marketers User-Generated SEO 137

Martech

FEBRUARY 13, 2025

Content takes center stage Content-related genAI applications (orange) lead the pack, with seven of the top 20 use cases focusing on content ideation, production and optimization. Marketers rely heavily on genAI to streamline workflows, enhance personalization and keep up with the increasing demand for high-quality content.

Transform 137

Transform Copywriting Marketers Marketing 137

Sachs Marketing Group

OCTOBER 2, 2024

Create holiday-themed content, such as blog posts, videos, and social media posts, that showcase your products or services in a festive light. This is critical because it helps provide insight regarding where you should spend your marketing budget. Create a Limited Thanksgiving-themed Product Are you a custom ceramics business?

Customer 97

Customer Retail eCommerce Shoppers 97

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading? of global web traffic.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hootsuite

NOVEMBER 7, 2024

It’s the secret sauce that turns customers into fans that buy your product again and again, while shouting from the rooftops how much they love you. They stick with that brand even when alternative suppliers or products may be cheaper or more easily accessible. Early positive experiences with your brand and product.

Branding 115

Branding Customer loyalty User-Generated Promotion 115

Search Engine Land

NOVEMBER 29, 2023

Inside, you’ll find: Creative ideas for awareness-stage content like videos, podcasts and social posts Tips for driving leads with middle-funnel content like webinars and newsletters Guidance on final conversion content like case studies and product reviews Visit Digital Marketing Depot to download The Content Marketer’s Funnel from WordPress VIP. (..)

Digital Marketing 130

Digital Marketing Content Marketing Marketers Marketing 130

Hubspot Marketing

APRIL 2, 2024

Creating a productive workplace for yourself is tough enough, but doing it for the entire team? As a marketing team leader for many years, I learned firsthand the importance — and the challenges — of building a productive workplace. Table of Contents What is Workplace Productivity? That's a whole different ball game.

Product 123

Product Communications Health Management 123

Marketing Insider Group

SEPTEMBER 23, 2024

In short, marketing management software is a powerful tool that enhances your marketing efforts. It helps you plan campaigns and analyze results as your business grows and the complexity of your marketing needs increases. Email marketing platforms, which automate and optimize email campaigns.

Management 125

Management CRM Analytics Marketers 125

Martech

OCTOBER 16, 2024

The partnership means Semrush will enrich resources, content and industry insights for marketers, while Third Door Media’s portfolio of Search Engine Land, MarTech, Search Marketing Expo, and Digital Marketing Depot, will continue to operate as standalone brands.

Law 126

Law Education Digital Marketing SEO 126

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete.

Marketing Mix 129

Marketing Mix Global Marketing PR Thought Leadership 129

Hubspot Marketing

AUGUST 13, 2024

SEOs must become more holistic digital marketers. Now, SEO strategists will need to become more like digital marketers by thinking holistically about how their brands can be perceived as valuable and authoritative. The old, traditional SEO playbook won't work like it used to.

SEO 118

SEO Transform User-Generated Health 118

Hubspot Marketing

MARCH 8, 2024

I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything. We’ve all been there, recovering from zero productivity. Productivity systems help develop a sustainable work-life balance and prepare for working sprints when needed. What are productivity systems?

Product 138

Product Management Communications Fashion 138

Search Engine Land

JULY 26, 2024

Some so-called digital marketing experts have said “blogs are dead,” especially in big business. Blogs build trust gradually, contrary to what shady marketers claim. As audiences evolve and AI changes how we search for products, content becomes crucial for reaching new customers and nurturing existing ones.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead. For example, ChatGPT has over 180.5

Transform 131

Transform User-Generated SEO Law 131

Martech

AUGUST 22, 2024

He also wants to make safer, more sustainable fragrances for products like perfume, shampoo, insect repellant and laundry detergent. Those products will usually have fragrance in them designed by a very small number of secretive companies,” Wiltschko said. “We

User-Generated 115

User-Generated Management SEO Digital Marketing 115

Martech

JULY 31, 2024

digital ad platforms saw slowing ad spending last quarter, according to a new report from digital marketing agency Tinuiti. Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier.

Advertising 115

Advertising Advertisers Retail eCommerce 115

Martech

JULY 10, 2024

I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on social.

User-Generated 126

User-Generated Social Media Marketing Marketers Marketing 126

Martech

JULY 19, 2024

Marketing will do the same in less than 50 years as AI radically shifts the paradigm for markers. However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. In the age of AI marketing, these manual processes have the potential to kill productivity gains from AI.

Traditional Marketing 125

Traditional Marketing Manufacturing Transform Automobile 125

Hubspot Marketing

NOVEMBER 18, 2024

percent of marketing agencies and brands invest 10 to 20 percent of their marketing budget into influencer marketing. Interestingly, 26 percent are leaning into it by devoting more than 40 percent of their budget to this digital marketing activity. After all, marketing budgets vary. Align internally.

Influencer Marketing 127

Influencer Marketing Price Affiliate Marketing Millennials 127

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new digital marketing era.

Transform 109

Transform User-Generated SEO Digital Marketing 109

Martech

FEBRUARY 17, 2025

Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Analyze performance metrics to refine growth strategies.

Customer Acquisition 110

Customer Acquisition CRM Marketing Automation Platform Analytics 110

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing 129

Manufacturing B2C eCommerce Marketers 129

Buffer Marketing

MARCH 4, 2024

Using productivity apps can positively impact your daily routines by creating a solid and well-organized schedule to follow, reducing stress, and creating more time for yourself.  From my years of experience reviewing productivity tools and software, these are the best for your role and job.  Use productivity tools to help. 

Social Media Marketing 121

Social Media Marketing Product Marketers Marketing 121

Martech

SEPTEMBER 23, 2024

Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. Many marketing teams are over-extended, which is why marketing automation is appealing. It boosts productivity dramatically.

Marketers 119

Marketers Marketing Education Customer Journey 119

Jeff Bullas

JANUARY 10, 2023

And in this article, we’ll explore the role influencers play when marketing your business. What is influencer marketing? Influencer marketing is a relatively new digital marketing strategy that involves using celebrities or influencers to promote a brand or product through social media. Post-purchase.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Martech

AUGUST 14, 2024

If Google is broken up, it will undoubtedly have a big impact on digital marketing. The big question for marketers will be how much it will impact SEO and ad strategies, but let’s not get ahead of ourselves just yet. Somehow limiting Google from gaining an “unfair advantage in AI products.” Other options.

Law 113

Law Advertising Advertisers SEO 113