Martech

FEBRUARY 17, 2025

Backgrounds of people in these roles Individuals in these roles typically have backgrounds in: Marketing: Experience in digital marketing, content marketing, or product marketing. Data analysis: Proficiency in data analytics, market research, and performance measurement.

Customer Acquisition 115

Customer Acquisition CRM Marketing Automation Platform Analytics 115

The CMO Survey

APRIL 24, 2024

Managing Growth Marketing leaders report their largest revenue markets are growing at a rate of 12.1% Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Focusing on their own companies, average revenues are growing faster than markets at 16.4%

New Technology 289

New Technology CMO B2C Marketing 289

Martech

DECEMBER 26, 2024

Sollis added, As accessibility standards tighten in 2025, marketers will need to demonstrate not just intent but action, embedding accessibility across every campaign, channel, and touchpoint. Marketers will seek partnerships to expand the dimensions of loyalty programs and improve experience.

Customer 125

Customer Direct Mail Transform Health 125

OnPassive Marketing

SEPTEMBER 17, 2022

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

Product Marketing 64

Product Marketing Management Product Marketing 64

Hubspot Marketing

SEPTEMBER 30, 2024

Lauren Petrullo , CEO and founder of award-winning digital marketing agency Mongoose Media , adds to this sentiment: “The personalization that you can leverage with AI allows the consumer or the subscriber to feel like you’re talking to them one-on-one versus one-to-many,” she says.

Thought Leadership 135

Thought Leadership User-Generated Marketing Marketers 135

Adobe Experience Cloud Blog

FEBRUARY 24, 2020

I moved into marketing in May 1997 to become a product marketing manager at Microsoft. I didn’t have any formal marketing training, but I did have in-depth knowledge of the product, having been a pre-sales consultant at Microsoft. And finally, marketing is more disposable than ever.

Thought Leadership 172

Thought Leadership Marketing Marketers Price 172

Martech

MAY 9, 2024

How AI will impact various marketing functions AI will impact shared services first: when AI-powered tools make it easy to create graphics and web designs, analyze data and write beautiful copy, marketers will no longer use shared services for 90-95% of their needs. Content marketing and digital marketing will be eliminated next.

PR 133

PR Transform CMO Marketing 133

Digital Marketer

MARCH 13, 2023

Want to get certified in Content Marketing? Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.​ Click Here But while Descript certainly has a powerful feature set, it’s far from the only option.

Transform 75

Transform Product Marketing Product Marketing 75

Hubspot Marketing

NOVEMBER 11, 2019

Here are some of the best marketing courses you can sign up for right now, and yes, most of them are completely free and industry-recognized. Best Social Media Marketing Courses. Fundamentals of Digital Marketing. Price: Free Platform: Google Digital Garage Why it's great: SEO, Digital Certificate.

Social Media Marketing 145

Social Media Marketing Price Inbound Marketing eCommerce 145

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. There is so much thrown at digital marketers,” she said.

Customer 141

Customer Whitepaper Transform Fashion 141

Internet Marketing Ninjas

APRIL 7, 2022

Product Marketing Manager at Bing. Duane is an author of two business books about digital marketing and conversion optimization, published by McGraw-Hill. Duane Forrester is VP of Industry Insights for Yext for over 5 years, and prior to that he was the Sr.

SEO 126

SEO Industry Insights Digital Marketing Management 126

Hubspot Marketing

JANUARY 7, 2024

Digital Marketing Digital marketing refers to marketing through digital channels like search engines, websites, email, and mobile apps. In the last 30 years, the rise of the internet, smartphones, and big data has completely changed the way companies market and promote their products and services.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Adobe Experience Cloud Blog

APRIL 25, 2018

We have received hundreds of nominations so far and are excited to announce the first 25 members of the Fearless 50 , to be honored at next week’s Marketing Nation Summit in San Francisco: Alisa Baum, Sr. Director, Product Marketing, GridGain. Andy Caron, Director of Inbound Marketing and Automation, Telnyx.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Digital Marketing. Persuasive marketing focuses more on the emotions and less on the facts.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Customers.ai

NOVEMBER 20, 2024

The beauty of digital marketing is its flexibility. What is a product marketing checklist? A product marketing checklist ensures all promotional efforts align with your product’s value and target audience. This framework is essential for positioning your product effectively in the market.

PR 76

PR Gen Z User-Generated Analytics 76

Martech

MAY 2, 2023

Third, too much burden and hope rely singularly on demand and digital marketing teams to drive the customer journey and lifecycle. For example, product marketing was previously measured on metrics like the annual number of product launches and successfully completing sales training and enablement. Get MarTech!

Finance 117

Finance Customer Journey Digital Marketing Education 117

Hubspot Marketing

NOVEMBER 30, 2022

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Product Launch Tips.

Product 145

Product Food Product Marketing Market Research 145

Hubspot Marketing

MARCH 18, 2020

Digital Marketing Specialist. Product Marketing Team. They'll organize and drive the messages of a product and how it connects to your brand and the customer. Product marketers identify target audiences to communicate with through product pages and ad copy. Product Manager.

Inbound Marketing 141

Inbound Marketing SEO eBook Communications 141

Welcome Software

FEBRUARY 26, 2025

With thousands of content and digital marketers tuning in from around the globe, this virtual event kept its promise on actionable takeaways and insights that you could take and apply to your day-to-days within the following ten mins. It's called marketing minimalism. or, doing more with less.

Gen Z 52

Gen Z Energy Marketing Marketers 52

Martech

MAY 30, 2024

How Home Depot engineers online experiences that ‘Get More Done’ during peak seasons Speakers: Mauricio Gonzalez, DFC Logistic Solutions Design Coordinator, Home Depot Stephanie Dymott, Product Marketing Manager, Emarsys What’s in store: Uncompromising quality and supportive staff make Home Depot a one-stop-shop for all things DIY.

Transform 116

Transform Logistics Customer Journey Management 116

Adobe Experience Cloud Blog

SEPTEMBER 5, 2017

I recently attended an interview our Global Vice President of Product Marketing, Matt Zilli, did with theCUBE, on how to address success in the Engagement Economy. But today, with the sheer volume of digital marketing chatter out there, it’s true engagement that will make the difference.

Thought Leadership 134

Thought Leadership Market Research Digital Marketing Place 134

Martech

SEPTEMBER 16, 2022

The company decided it also needed more inhouse expertise and hired Zeigler, who handled B2B and B2C digital marketing at Panasonic. This required people from sales, product marketing, operations, finance and other departments to work on the transformation full-time.

Transform 137

Transform Customer CRM Finance 137

Martech

APRIL 14, 2022

“We want to be treated as individuals by the brands we do business with,” said Katie Wheeler, senior manager of product marketing at Salesforce, in a recent webinar. Get the daily newsletter digital marketers rely on. ” Watch this webinar presentation at Digital Marketing Depot.

Marketing 125

Marketing Marketers Digital Marketing Customer 125

Buffer Marketing

FEBRUARY 27, 2025

A strong bio: Clearly states the newsletter’s focus Highlights who it’s for Uses a conversational, approachable tone For example, instead of: "I’m a marketing expert sharing my thoughts on digital trends." " You can (and should) also connect your social media so that people can find you elsewhere.

Promotion 72

Promotion Price Affiliate Marketing Fashion 72

Martech

AUGUST 29, 2023

followers) Blog: LovesData.com Janet Driscoll Miller Janet is president and CEO of Marketing Mojo, the digital marketing agency she founded in 2005. She is a renowned, award-winning speaker and writer on digital marketing. LinkedIn: Benjamin Mangold (7.7K ” LinkedIn: JanetDriscollMiller (2.5K

Analytics 113

Analytics Digital Marketing Event Marketing Email Marketing 113

Martech

JULY 13, 2022

Despite marketers’ pandemic-driven focus on customer satisfaction, less than 35% of consumers are completely satisfied with their brand relationships, according to the 2022 Brand Relationship Design report from digital product, marketing and brand innovation firm R/GA. Get the daily newsletter digital marketers rely on.

Customer 108

Customer Branding Shoppers Retail 108

Search Engine Land

AUGUST 30, 2023

Google Ads has been around for 23 years and is arguably the most complex PPC ad platform within digital marketing. On the one hand, I think it reduces friction on campaign setup for the less marketing savvy. However, as someone who has dedicated their professional career to digital marketing, it can cause frustration.

eCommerce 125

eCommerce Retail Digital Marketing Advertising 125

Martech

MAY 25, 2022

You would want to have visibility across the board about what’s happening and who is delivering what at which time,” said Annie Schneider, senior product marketing manager for Wrike, a Citrix company, in her presentation at The MarTech Conference (scroll down to watch the video of their session). Processing.Please wait.

Transform 137

Transform Marketing Marketers Management 137

Martech

OCTOBER 1, 2021

“All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, performance data, etc.,” said Megan Sangha, Senior Product Marketing Manager for workflow management company Wrike, in her talk at our recent MarTech conference.

Customer 136

Customer Customer Journey Place Communications 136

Martech

DECEMBER 21, 2021

“Marketing operations is the central nervous system of marketing,” said James Delande, BrandMaker’s Director of Product Marketing, at our MarTech conference. Many brands know marketing ops is an important piece of any campaign, but not all know how to orchestrate them effectively with high-level strategies.

CRM 127

CRM Marketing Marketers Performance Marketing 127

Adobe Experience Cloud Blog

JANUARY 15, 2016

Author: Mike Stocker Digital marketing has undergone significant changes over the past two decades, and I have been lucky enough to have a front row seat. Insight from the experts: How predictive marketing technology drives results.

Thought Leadership 91

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 91

Martech

DECEMBER 12, 2022

Product management and product marketing practices. Often, digital marketers are unaware of existing martech capabilities or the best practices to use them. CMOs can: Assign a product manager who packages capabilities into common use cases relevant to their business.

Customer Journey 113

Customer Journey Thought Leadership CMO Management 113

Rock Content

OCTOBER 12, 2015

It’s no surprise that digital marketing is constantly evolving and adapting to the trends that appeal to our target audiences. Through testing different approaches, marketers can get a sense of what works best for their demographics. State of B2B Product marketing 2015 | Regalix.

Social Media Marketing 111

Social Media Marketing Marketing Marketers B2C 111

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Product 102

Product Finance B2C Marketing Automation Platform 102

Martech

FEBRUARY 16, 2022

“We’re talking about customer experience — classically that can mean outbound campaigns, product-driven or brand-driven, but it can also mean modern, inbound campaigns where we’re trying to map and follow a customer journey,” said Steve Zisk, senior product marketing manager at Redpoint Global, in a recent webinar. “In

Management 106

Management Customer Journey Law Digital Marketing 106

Martech

JULY 19, 2022

Digital experience company Acquia recently launched an integration between their CDP and workflow automation platform Workato. . The CDP informs how experiences are executed over time,” said Alex Dal Canto, senior director of product marketing at Acquia. Get the daily newsletter digital marketers rely on.

Management 118

Management CRM Marketing Automation Platform Marketing 118

Sprout Social

JUNE 17, 2019

Across our product, marketing, sales and success organizations, we have team members that have experienced the highs and lows of working at agencies, from boutique and startup agencies to large and enterprise agencies … and everything in between.

Education 101

Education Management Digital Marketing Communications 101