Remove Digital Marketing Remove Promotion Remove Succession Planning
article thumbnail

Your Comprehensive Marketing Ops Career Guide for 2025

The Marketing Operations Leader

Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketing automation, CRM tools, campaign management, and project management. Her focus on mentorship resulted in two promotions within her team.

article thumbnail

Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

But get it right, and you’ll ride the seasonal waves to PPC success. Plan your peak When planning for seasonal events or promotions in digital marketing, it’s crucial to recognize that seasonality typically unfolds in three distinct phases: Pre-phase.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why we care about mobile marketing: A guide for marketers

Martech

Mobile also offers the possibility of precision location marketing for even better personalization. Mobile marketing covers a wide variety of digital marketing tactics, technology, and strategies that focus on reaching people on their mobile devices (but mostly their smartphones). What is mobile marketing?

Transform 121
article thumbnail

What is the best time to host a webinar?

Rock Content

When it comes to a successful event, we must start with a successful plan. A research conducted by Content Marketing Institute (CMI) shows that two-thirds of B2B marketers have already used webinars — and no less than 66% believe them to be effective. Start by the middle of the week. That means: go on-demand.

article thumbnail

How to host a successful virtual event

Rock Content

Planning, organization, infrastructure, with a good script, would be a good start. In recent years, these events have worked wonderfully as one of the features of Digital Marketing strategies. This tool is essential for promoting user interaction. Promote the event.